3. PPC: GoogleAdWords
Launched & managed PPC
campaigns in Google AdWords,
Google Display Network and
BingAds to generate leads. Used
custom landing pages with search
and display (placement and
remarketing campaigns)..
Audience
Real Estate Investors &
Contractors
Resources
Dustin Steller, Designer
More Information
Landing pages:
https://www.communitybuyinggr
oup.com/perks/lowes_lar/
http://www.communitybuyinggro
up.com/perks/perks-for-real-
estate-pros/
12.32% CTR,
17.65% Conversion Rate
12% CTR,
7.69% Conversion Rate
4. Project Management
Managed projects for a four-
person marketing department.
Responsible for maintaining
lines of communication,
meeting deadlines, and
managing assets. Additionally,
managed a virtual assistant.
Resources
Worked independently
Tools
Slack,Trello, Smartsheets,
UpWork
5. Variable Data
Membership Cards
Produced plastic membership
card mailing. It was a variable
data direct mail campaign with
seven variables (5 text and two
barcodes) per piece and four
design variations. Responsible
project management, list
creation, vendor selection, and
mailing.
Resources
Dave Harvey, Designer
Sean Bryan, Copywriter
DynamiCard,Vendor
Results
Increased web traffic,
registrations, and revenue
through the Sherwin Williams
channel.
6. Campaign and
Process Design
Charted marketing campaigns,
which facilitated better
communication. Similarly,
mapped internal processes to
identify and resolve gaps in
procedures.
Audience
CBG Management, Marketing
Department
Resources
Worked independently
Tools
LucidCharts
7. Revenue & Expenses
Created revenue forecasts and
expense budgets for the
marketing department.
Collated information from
multiple sources and
departments. Managed
marketing expenses;
responsible for department
AmEx card.
Audience
CBG Executive Management
Resources
Worked independently.
Tools
Excel
9. Case Studies
I led the creation of customer-
featured case studies to
demonstrate a reason to believe
our claims and feature unique
applications of our product.
Audience
Traffic Engineers
Media
Print & digital brochures
Email
Social Media
Video Presentation
PowerPoint Slides
Resources
Joe Carey,Videographer
Abagail Pumphrey, Designer
Katie Searl, Copywriter
For More:
https://vimeo.com/rhythmtraffic/r
eview/117629413/c344834c17
10. Email Campaigns
I designed and launched multiple
email campaigns to support
thought leadership webinars,
Users’ Group events, and product
launches.
Audience
Traffic Engineers
Media
Email
Digital Brochures
White Papers
Video testimonials, case studies
Webinars
Resources
Joe Carey,Videographer
Abagail Pumphrey, Designer
Katie Searl, Copywriter
11. Website
I launched the project to
redesign the current Rhythm
Engineering website beginning
with creating a wireframe to
organize the content and guide
the user experience.
Audience
Traffic Engineers,Technicians
Media
Website
Resources
Sought input from the
marketing team
12. Corporate Collateral
I managed the creation of
corporate collateral such as the
Rhythm Engineering “Painted
Picture,” the
mission/values/vision
statement.
Audience
Traffic Engineers
CivicOfficials
Media
Print & digital brochures
Catalog
Email
Resources
Abagail Pumphrey, designer
ReggieChandra, author
Katie Searl, proofreader
13. Email Blasts
I directed the distribution of
single email events. I was
directly involved in
copywriting, list management,
and analytics.
Audience
Traffic Engineers
Customers and prospects
Media
White Papers
Articles
Emails
Resources
Abagail Pumphrey, Designer
Katie Searl, Copywriter
14. Users Group Events
I began the staging of multiple,
regional UsersGroup events.
This included all promotion,
budget, and logistics for each
event.
Audience
Customers and prospects
Traffic Engineers
Media
Email
Digital brochures
Direct Mail
Video
Resources
Joe Carey,Videographer
Abagail Pumphrey, Designer
Katie Searl, Copywriter
Kelly Pettigrew, Event Planning
16. Website
I launched and managed the new
website project. I also wrote the
copy, set up the Google Analytics,
conducted A/B tests on landing
pages, and optimized the site for
SEO.
Audience
Manufacturing Engineers,
Executives
Media
White Papers
Specification Sheets
Videos
Social Media integration
Blog integration
Resources
Kristen Miller, Designer
(contracted)
Dawn Foster,Webmaster
(contracted)
Tate Lundy, UI Specialist
For more -
www.optimation.com
17. GoogleAdWords
Mastered and personally
managed a Google AdWords
Pay Per Click Program setting
bids, selecting keywords,
writing copy, and optimizing
landing pages. Reached a
7.52% click through rate and a
greater than 4% conversion
rate.
Audience
Manufacturing Engineers
Resources
Worked independently
18. Blog
I created and wrote a 50,000 word
blog demonstrating thought
leadership and industry expertise
targeted to manufacturing
engineering. I optimized the blog for
SEO and cross-linked it creating deep
links with the website.
Audience
Manufacturing Engineers,
Media
Website
WordPress Blog
Resources
Kristen Miller, Design (contracted)
For more
http://www.optinest.com/optiblog/
19. Collateral
I wrote numerous white papers,
technical specification sheets,
case studies, and articles for
industry trade publications to
extend thought leadership,
generate leads, and support
existing prospects.
Audience
Manufacturing Engineers
Resources
Kristen Miller, Design
(contracted)
For more
White Papers
Specification Sheets
Case Studies
Articles
20. Email Marketing
I wrote and sent numerous
emails to prospects and
customers sharing thought
leadership, product
information, and expertise in
the buying process. I scored
the recipients based on their
interaction with the emails.
Audience
Manufacturing Engineers
Media
Emails
Resources
Kristen Miller, Design
(contracted)
22. Account Management
As the lead marketer for Mail
Print’s new Image 1 program, I
worked directly with scores of
individual clients to create their
private brands and supporting
collateral. I interviewed the
clients from which I wrote copy,
and managed print production.
Developed a database to track
projects.
Audience
Real Estate Market/
homeowners
Resources
Mail Print DesignTeam
Mail Print Estimators
24. Speaking
Presentations
I present a portfolio of one-
hour, multi-media
presentations on topics
germane to genealogy at local
and regional conferences for
audiences up to 700 attendees.
Audience
Genealogy Enthusiasts
Media
PowerPoint Presentations
Resources
Independent Project
For more
http://genealogydecoded.com/
speaking/
http://familytreewebinars.com/
bethfoulk
25. Blog
I write a blog on genealogy research
techniques, sources, and personal
genealogy experiences.
Audience
Genealogy Enthusiasts
Resources
Kristen Miller, Design (contracted)
http://genealogydecoded.com/blog/
26. Website
My genealogy website
promotes my speaking,
research and writing services.
It includes testimonials from
clients and audience members.
Audience
Genealogy Enthusiasts
Media
Word PressWebsite
Resources
Kristen Miller, Design
(contracted)
For More
www.genealogydecoded.com
