Automotive News 1


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Ten things a dealer can do now to succeed in social media webinar put on for Automotive News.

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Automotive News 1

  1. 1. 10 Things An Auto Dealer Can Do NOW To Succeed With Social Media TODAY<br />With David Johnson and Rob Hagen<br />
  2. 2. Put A Social Media Policy In Place<br />Social Marketing Can Be A Double Edged Sword.<br />Elephants Never Forget, Neither Does Google.<br />People Are Forming Opinions, Without Having To Be A Customer.<br />A Policy Lets Employees Know What They Can And Can’t Do.<br />We Can Email You A Sample Copy, Email Me at<br />
  3. 3. Create A Strategy<br />The Difference Between Success And Failure is in The Strategy.<br />4 Steps To Creating A Winning Strategy<br />Investigate<br />Define Objectives<br />Choose Actions<br />Pick Your Platforms<br />
  4. 4. The Power Of Google Reviews<br />You’re Customers Are Goggling Your Dealership By Name, What Are They Seeing?<br />A Customer With A Bad Experience Has A Higher Level of Motivation Force than a Customer that a Good Experience.<br />1 Peer Recommendation is Worth 200 Traditional Media Impressions.<br />Non Negotiable: Ask Everyone of Your Customers to Leave A Review On Google.<br />Follow it Up With an Email and a Phone Call.<br />Thank Your Customer<br />
  5. 5. The Proof is in The Numbers<br />June 2010<br />9 Reviews, 2 Stars<br />
  6. 6. The Proof is in The Numbers<br />July 2010<br />25 Reviews, 4 Stars<br />
  7. 7. The Proof is in The Numbers<br />Sept 2010<br />44 Reviews, 4 1/2 Stars<br />
  8. 8. Build Real Relationships On Facebook<br />Ask Your Customers To Join You, Photo Tagging.<br />Ask Engaging Questions, Get To Know Your Customers.<br />Post Facebook Only Contests.<br />Listen, Listen, Listen.<br />20-20-60 Rule.<br />The Less You Pitch The More You Sell.<br />
  9. 9. Start a Blog, Become The Expert<br />Blogging Creates Authority.<br />Creates Influence<br />Creates Community<br />Search Engines Love Blogs.<br />Builds Your Personal Brand.<br />It’s The Hub Of Your Social Network, Everything Leads To The YOU.<br />Create A Strategy And Stick To It. <br />
  10. 10. Produce Your Own Radio Show<br /><br />Allows Your Audience To Know Your Personality.<br />Believe it or Not, but Some People Don’t Like To Read.<br />Podcast Syndication and Mp3 Players.<br />Gives You More Content, Besides Just Text to Put on Your Blog. <br />Creates Loyalty.<br />
  11. 11. Create A Company Newsletter<br />Ties In All Your Social Activity.<br />Creates Top of Mind.<br />Influences Repeat and Referral Business.<br />Creates Anticipation, Your Subscribers Will Look Forward to Reading It… If Done Correctly. <br />Put Signup Forms Everywhere.<br />Use Third Party Software<br /><br />Constant Contact<br />
  12. 12. Write An eBook<br />Like A Blog, Showcases Your Expertise.<br />Builds Your Email List.<br />Encourages Sharing.<br />Highly influential if Done Correctly.<br />10 Things You MUST know NOW Before You Buy Your Next Car.<br />5 Ways To Increase The Value of Your Car at Trade-in Time. <br />
  13. 13. People Are Talking, Are You Listening?<br />Conversations Are Happening, With or Without Your Knowledge.<br />Ignoring Them Wont Make it Go Away.<br />Set Up Free Monitoring<br />Google Alerts<br /><br />Yacktrack<br />Paid Monitoring<br />UberVu<br />Radian6<br />
  14. 14. Create Dialogue<br />Monologue No, Dialogue Yes.<br />It’s Not About You, It’s About Them.<br />Humanize Your Dealership, Bring Your People To The Forefront.<br />Sell Your Personality, Become One Of “US” Instead of Being Just One of “Them.”<br />Join In The Conversation, Start Your Own.<br />
  15. 15. Access to 18 social media sessions over a two week period (Over 18 hours of training!). <br />Access to session playback for a full year. Access to all slideshows. <br />Access to ongoing training as more modules are added each and every week. <br />Access to a private community of like minded auto industry professionals.<br />$325 for 1 week then goes to $425. After the summit it will default to a monthly pay plan.<br />
  16. 16. Contact Us<br /><br />Rob Hagen:<br />Cell (225) 938-0993<br />David Johnson:<br />Cell (850) 341-7413<br />