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Just When You Ask For It!
Proven Methodology. Talented Team. One Goal.
Neslihan Busra Emikoglu
Analytics & Data Insight Executive
neslihan@boostroas.com /neslihanbusraemikoglu
What have we done?
Digital Analytics vs Google Analytics
What are we analyzing?
Why Do We Need Analytics ?
Why Do We Need more than Analytics ?
to be Analytics person
Technical Experts
Organizationa
l
Experts
THIS IS US
to be Analytics person
Why Google Analytics? Any Alternative?
Why Google Analytics?
Google Analytics Integration
Unique Users? (Old)
Unique Users with Google Signal
User - Session
What Do We Get? / Demographics
What Do We Get? / Interest
Awareness
Conversion
What Do We Get? / Location
What Do We Get? / Channels got traffic
What Do We Get? / Channels got traffic
What Do We Get? / Channels got traffic - UTM Builder
Analytics Maturity Level
Cleaned Data - Analytics Audit
What happened?
Why did it happened?
Notification / Alerts
Notification / Alerts
What Will Happen?
What Will Happen?
What is the best that could happen? North Star
What is the best that could happen? Way to North Star
What is the best that could happen? North Star
Best Use of Data / What is the best that could happen?
Neslihan Busra Emikoglu
Analytics & Data Insight Executive
neslihan@heybooster.ai
/neslihanbusraemikoglu
Sources You Need to Follow
● analyticsmania.com/
● simoahava.com
● jeffalytics.com
● kaushik.net/avinash
● twitter.com/Helpfullee
● twitter.com/googleanalytics
/emikoglu

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Digital analytics for beginners 02.12