With a shortage of professionals in the quantitative business and marketing research fields, finding the right fit for your organization can seem almost impossible. Click through for Burtch Works' top tips on how to find the best of the best, and how to keep your offers competitive!

1. Advice for Hiring Analytics,
Data Science, & Marketing
Research Professionals

2. Be ready to compete for talent
Quantitative talent is in extremely high demand
of analytics and marketing research talent
is approached at least monthly on LinkedIn
about new job opportunities
90%
Data © 2017 Burtch Works LLC

3. Data © 2017 Burtch Works LLC
years
average tenure of a
research & insights
professional
The research & insights
job market is active
19.0%
of researchers
changed jobs in 2016
3.0

4. Data © 2017 Burtch Works LLC
The predictive analytics
job market is active
22.1%
of analytics
professionals changed
jobs in 2016
years
average tenure of an
analytics professional
2.0

5. Top tips to
recruit and retain
your analytics &
research teams

6. Stay up to date on salary trends
Source: 2016 Burtch Works Study © 2017 Burtch Works LLC
Job Level
Median
Base Salary
Bonus Eligible
Individual
Contributor
0-3 years’
experience
$75,000 73%
4-8 years $95,000 81%
9+ years $126,500 84%
Management
1-3 reports (direct
or matrix)
$130,000 91%
4-9 reports $175,000 94%
10+ reports $225,000 93%
Salaries of Predictive Analytics Professionals

7. Salaries of Marketing Research Professionals
Source: 2016 Burtch Works Study © 2017 Burtch Works LLC
Job Level
Median
Base Salary
Bonus Eligible
Supplier Side
0-4 years’
experience
$57,000 74%
5-9 years $78,500 81%
10+ years $120,000 87%
Client Side
0-4 years’
experience
$70,000 71%
5-8 years $100,000 84%
9-14 years $132,000 97%
15-24 years $146,000 97%
25+ years $197,500 96%
Stay up to date on salary trends

8. Source: 2017 Burtch Works Study © 2017 Burtch Works LLC
Salaries of Data Scientists
Job Level
Median
Base Salary
Bonus Eligible
Individual
Contributor
0-3 years’
experience
$95,000 88%
4-8 years $126,000 85%
9+ years $157,000 87%
Management
1-3 reports (direct
or matrix)
$148,750 95%
4-9 reports $190,000 97%
10+ reports $250,000 92%
Stay up to date on salary trends

9. DON’T…
Wait for the “perfect” candidate Don’t look for unicorns.
Tips to win the war for talent

10. DO…
• Prioritize skills and experience
• Be open to international candidates
• Consider remote options
• Train or retrain your current staff
• Button-up your recruiting process
Tips to win the war for talent

11. • Provide the latest tools
• Offer challenging problems
• Give analytics/research a “seat at the table”
• Have realistic & fair salary expectations
Tips to retain your current staff

12. Using assignments &
presentations during
the hiring process
Make the instructions/process
seamless
Be conscious of the time
commitment you’re asking for
Make the project fun/relevant
Provide timely feedback

13. How do we define analytics &
insights talent?

14. Deep understanding of
unstructured data,
combination of math &
computer science skills
“Traditional” deep
analytics skills, advanced
modeling
with structured data;
typically a math or
statistics education
Top-line understanding of
modeling & analytics;
education is an MBA or
“analytics” degree
DATA SCIENTIST ANALYTICS
PROFESSIONAL
ANALYTICS
MANAGEMENT
TECHNICAL
STRATEGIC
From highly technical to strategic within analytics…
How do we define this talent pool?

15. Actionable
Insights
Analytics
&
Reporting
Data Scientists
Marketing Scientists
& Modelers
Analytical Database Analysts
Business Intelligence Analysts
Analytics & Insights Management
Big Data/Streaming/
Unstructured/Structured
Following the data from collection to action…
How do we define this talent pool?

16. What can
Burtch Works offer?

17. Our data have been featured
in a variety of business media
We’re the authority on salaries

18. Predictive Analytics
Data Science
Marketing Science/Modeling
Marketing Research
Consumer Insights
Category Management
Credit/Risk Analytics
Fraud Analytics
Web Analytics
SEO/SEM
CRM & Database Marketing
Digital Media/Analytics
Direct Marketing
Operations Research
Demand Forecasting
Analytics Management
Analytics/Research C-Suite
Specialized recruiters who work with integrity

19. • Personalized partnerships
• Recruit across industry verticals nationwide
• Network of 40,000+ professionals
• Leading edge sourcing methodology &
technology
• Welcome feedback throughout the process
Contingency or Retained Services
based on your needs

20. Find niche talent by posting open roles on
jobs.burtchworks.com
• Flexible posting options
• Receive applications directly
• Unlimited editing
• Ability to share on social media

21. Visit burtchworks.com/blog for more insights
• Industry trends
• Hiring market insights
• Additional salary research
• Burtch Works news and updates

22. Follow Burtch Works on social media to
stay updated on our latest research.

23. About
Burtch Works
Leading resource for
analytics, data science, and
marketing research talent
Download our salary reports
burtchworks.com/study
30+ pages of data for:
Predictive Analytics
Data Science
Marketing Research

24. Let’s chat!
info@burtchworks.com
847-440-8555
Want to talk recruiting strategy?