For a quick 10 minute preso - my top recommendations for DIY tools for SEO, PPC and analytics.

1. PSU Professional Development Center
Digital Marketing Breakfast
April 2013
Adam Ware - @wheresitworking

2. About SwellPath
PSU Digital Marketing Breakfast | Tools of the Trade
• Pay-per-click Advertising
• Organic Search Optimization
• Digital Analytics & Optimization
1
SwellPath is a team of digital
analytics and search marketing
experts.
We provide clients like
Nike, KEEN, Urban Airship and
GoodData with these services:

3. About Me
Developer turned marketer turned CEO
Expert in web analytics,
solid in SEO,
intermediate with PPC
Co-founded SwellPath in 2009
Ideated, prototyped, and spun off Measureful in 2011-2012
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4. Analytics Tools

5. Basic Analytics Needs
Get the right data,
analyze it in the right way,
and make decisions based on that.
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6. Getting the Right Data
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Use a tag manager – it’ll
make your life much easier.
If you are driving or
supporting over $500,000
of business through your
site,
you should have an
advanced analytics
implementation

7. Analyzing It
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Free: Google Analytics API and
Magic Script
http://spath.us/gacoreapi
Not free: Tableau

8. Making Sense and Making Decisions
That’s what Measureful does!
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Alternatively: you can teach yourself,
hire an analyst, or
work with a partner like SwellPath

9. PPC Management

10. SEM Rush
Competitive research,
Keyword research,
Monitoring
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11. AdWords Editor
Manage locally – no
switching between
“pages” constantly!
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12. SEO Tools

13. SEOmoz
Toolbar is rad – use it
instead of Page Rank!
Also great crawling
capabilities and
information
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14. AuthorCrawler
Engage with Authors who already link to you!
http://www.tomanthony.co.uk/tools/author-crawler/
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15. Thank you!
SwellPath.com/Blog
@wheresitworking
adam.ware@swellpath.com