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Goodwill Social Networking Presentation

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Measure your results the Goodwill way. Learn what to share, what applications to use and how to track it all.

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Goodwill Social Networking Presentation

  1. 1. Measuring your social media presence the Goodwill way.<br />Is anyone even paying attention?<br />
  2. 2. Calvin Gilbert<br />Web Development, Social Media and Print Design at Goodwill<br />I am not a social media expert<br />Freelance web developer<br />Registered zombie hunter<br />@CalvinGilbert on Twitter<br />
  3. 3. Goodwill Industries of Northern New England<br />Employ 1,233people throughout Maine, New Hampshire and Vermont<br />Over 3,000served through human service programs<br />In addition, 3,300people served through our Good Neighbor program<br />
  4. 4. We are social.<br />
  5. 5. Social Networks<br />@goodwillnne<br />607 followers<br />@SHOPgoodwillnne<br />364 followers<br />goodwillnne<br />673 685 697 717 fans<br />468 new fans since 10/15/09<br />x<br />goodwillnne<br />270 “friends” since 2008<br />
  6. 6. Goals<br />Store Awareness<br />Developing New Markets<br />Donor Acknowledgement<br />Filling Open Jobs<br />eBay Traffic<br />Website Traffic Mission/Programs <br />
  7. 7. What we Share<br />*Retweets of SHOPgoodwillnne<br />
  8. 8. We will not Share<br />Personal Information<br />Controversial Topics<br />Religious or Political Views<br />
  9. 9. How we Communicate<br />1. Applications<br />2. Website Posts<br />3. Facebook<br />
  10. 10. 3 Ways we Share<br />ApplicationsTwo people tweet for Goodwill using different applications.<br />Website AutopostingRSS feeds on website push out content like jobs and eBay items.<br />FacebookSyncing Facebook to twitter account for sharing when not using an application.<br />
  11. 11. Spreading Goodwill<br />Word of Mouth<br />Sharing Ad SpaceNewspaper ads, posters and handouts.<br />Facebook AdsLOW cost and HIGH impact.<br />
  12. 12. Does anyone even care?<br />
  13. 13. Who’s Talking About Goodwill<br />search.twitter.com<br />
  14. 14. Link Tracking with bit.ly<br /><ul><li>Helps determine future tweets
  15. 15. Shows who RTs or shares
  16. 16. Measures traffic to eBay</li></ul>bit.ly<br />
  17. 17. Link Tracking with Tweetdeck<br /><ul><li> Uses bit.ly API to store link clicks
  18. 18. Can click on link for quick stats</li></ul>www.tweetdeck.com<br />
  19. 19. “Share This” Buttons<br /><ul><li>Uses bit.ly API
  20. 20. Counts RTs on Twitter</li></ul>www.tweetmeme.com<br /><ul><li>Facebook Created
  21. 21. Counts Facebook Shares
  22. 22. Does not share to Fanpages</li></ul>www.facebook.com/facebook-widgets/<br />
  23. 23. Facebook Insights<br /><ul><li> Helps chart our Facebook growth
  24. 24. Shows us where to target new ads
  25. 25. Proves we are doing this right</li></li></ul><li>Clicky<br />www.getclicky.com<br /><ul><li>Real Time Stats
  26. 26. Monitors Twitter
  27. 27. $5/Month = Even More!</li></li></ul><li>#FTW!<br /><ul><li> Green or Recycling Ideas
  28. 28. Anything Job Related
  29. 29. eBay Auctions
  30. 30. Grand Openings on Facebook
  31. 31. Employees “Sharing” + “Liking” Content
  32. 32. Sharing “Finds” and Thanking Donors</li></li></ul><li>#FAIL<br /><ul><li> Retweeting to Win Gift Certificates
  33. 33. Training Course Information
  34. 34. Ambiguous Tweets: “What weighs the same as 100 elephants?”
  35. 35. Getting Too Personal:“Ladies night! Who’s got first rounds?”
  36. 36. Grand Openings on Twitter…?</li></li></ul><li>Thanks!<br />WEB <br />www.goodwillnne.org<br />TWITTER <br />www.twitter.com/goodwillnne<br />www.twitter.com/SHOPgoodwillnne<br />FACEBOOK <br />www.facebook.com/goodwillnne<br />

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