Digital Audiences: Asking the questions you might not like the answer to!MAD//Fest London
Digital Audiences: Asking the questions you might not like the answer to! - Gareth George, Head of Media + Planning, Confused.com & Martyn Bentley, Commercial Director - UK, AudienceProject
LTV from Ads. Challenge and solution: Huuuge Games and Tap Tap Games exampleGameCamp
How to work with LTV measurement from ads? How to measure effectiveness of campaigns for games monetised via ads?Presentation based on Huuuge Games example and the system they built.
Taming the Big Data Beast to Drive More Internet SalesVickie Gibbs
Big data is a term that is thrown around quite a bit. But what is it and how can it help you drive more Internet sales from your website? This presentation will break down what metrics to track and how to improve 3 specific areas: driving the right traffic to your website, converting more visitors to leads on your website, and closing more internet leads to sales.
Solving traveller problems is what we do here at Skyscanner, and bots give us the opportunity to solve our travellers’ problems in fresh, innovative and engaging ways. But what is the future for bots,
where can they be useful for our customers and how can we make sure that we don’t forget to talk like a human?
Here Sam Poullain from Skyscanner shares his slides presented at ChatBots and the Social Commerce Revolution 2017
Visit https://medium.com/@skyscanner for more growth tips and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Digital Audiences: Asking the questions you might not like the answer to!MAD//Fest London
Digital Audiences: Asking the questions you might not like the answer to! - Gareth George, Head of Media + Planning, Confused.com & Martyn Bentley, Commercial Director - UK, AudienceProject
LTV from Ads. Challenge and solution: Huuuge Games and Tap Tap Games exampleGameCamp
How to work with LTV measurement from ads? How to measure effectiveness of campaigns for games monetised via ads?Presentation based on Huuuge Games example and the system they built.
Taming the Big Data Beast to Drive More Internet SalesVickie Gibbs
Big data is a term that is thrown around quite a bit. But what is it and how can it help you drive more Internet sales from your website? This presentation will break down what metrics to track and how to improve 3 specific areas: driving the right traffic to your website, converting more visitors to leads on your website, and closing more internet leads to sales.
Solving traveller problems is what we do here at Skyscanner, and bots give us the opportunity to solve our travellers’ problems in fresh, innovative and engaging ways. But what is the future for bots,
where can they be useful for our customers and how can we make sure that we don’t forget to talk like a human?
Here Sam Poullain from Skyscanner shares his slides presented at ChatBots and the Social Commerce Revolution 2017
Visit https://medium.com/@skyscanner for more growth tips and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...GameCamp
Session about experience of Creative Mobile in A/B testing game creatives on Google Play with their mobile title ZooCraft: Animal Family. Optimization Tips and Tricks for Early 2020 and ASO loop as they see in their company. Presentation delivered by Denis Larionov and Serg Kharchenko at 8th edition of GameCamp (www.gamecamp.io).
LTV measurement and multi-touch attributionGameCamp
Can multi touch attribution models help you increase the LTV of your campaigns? How should you split the credit for revenue generated by users who saw multiple ads? What is easy what is more difficult?
Practical approach to creative testing and creative optimisation at Google UA...GameCamp
Presentation delivered by Jussi Napuri from Rovio at one of GameCamp webinars (www.gamecamp.io) dedicated to topics of creative testing and creative optimisation.
During the session Jussi covered best practices they use at Rovio to optimise creatives on Google Ads + what to keep in mind. Additionally he will share what creative learnings they get from Google Ads to use elsewhere, and vice versa And finally how to approach ad groups and testing creative themes.
Tech Talk with Quantcast: RTB: The Connected OpportunityDigiday
In this session, Peter O'Sullivan, Sr. Director Sales for Quantcast will deliver an overview of key ingredients for running highly-effective, smart marketing campaigns utilizing big data, real-time modeling, and RTB buying.
What kind of creatives do work in different gaming categories, which creative...GameCamp
At Miri, we have run User Acquisition campaigns for 30 apps and tested around 1,500 creatives on Facebook, Instagram and Snapchat. With this experience, we've developed a segmentation of ads by concept (the what) and execution (the how). We will dive into detail on how we segment our ads and how each concept and execution types work for the different app categories we've worked with. This preso should provide a bunch of new ideas for creatives and spark a discussion around what converts and what doesn't.
A/B testing of ad monetisation based on experience from Outfit7 tests (9 billions+ downloads). Which aspects of ad monentisation are easier to test which ones are more difficult? How to look for hypothesis, ideas to test? Which points you should start A/B testing. Which ones require more resources, which ones require less. What kind of improvements can we expect?
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
Visual aid for Rob Aitken's SXSW 2016 presentation "The Future of TV"
How soon can I stop paying for TV, and what services should I be subscribing to in the future? This talk will address these questions, as well as discussing the future of TV, given the recent changes in consumer demand, programmer distribution, cable offerings and the introduction of new smart devices. This will include an overview of TV economics, comparing them to more recent trends to understand how the industry may evolve. We'll also take a look at other disrupted media sectors to understand how consumer preferences and content creation costs could affect how the TV landscape evolves.
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
Russell Barry is Senior Sales Manager at EyeBlaster. This presentation was made to 50 Scottish Government Framework clients and roster agencies at MediaCom Engage in Edinburgh on the 19th May 2010, exploring opportunities for public sector organisations offered by Eyeblaster.
eMarketing Techniques Conference_Google Tools May2 GoebelCorporate College
Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Overview: Big Data Use Cases in Telecom, Retail, Insurance, Automotive, Media & Banking & Finances Industry Segments. How can we map these business challenges to Solutions on AWS Cloud? Let's Find Out!
Big Data is Growing Bigger & Bigger with a prediction of 40 Zeta Bytes of Data by 2020.
> What are the 4 Vs of Big Data?
> Big Data Industry Use Cases:
- Telecommunications
- Retail
- Insurance
- Automotive
- Media
- Banking
Which AWS Components can be mapped to each stage of the Big Data Life Cycle:
AWS S3, AWS EC2, AWS EMR, AWS Redshift, Data Pipelines & many more.
Exhaust into Fuel: Turning Data into a Strategic Business AssetSirius
In our digital world, the key to gaining a competitive advantage is learning to see data as currency. We are producing more data than ever, roughly 2.5 quintillion bytes of data every day, and that number is only expected to grow. While all this data may seem to be merely the exhaust or remnants of our digital trail, data scientists at Intel® and other tech companies have been turning this data into much more through advanced data science, including the adoption of machine learning and artificial intelligence.
View to learn:
• How AI is possible with IT modernization and Cloud
• Why enterprises are going data-centric
• Best Business Use Cases for AI
• AI’s biggest advantages and challenges
Big Data: The Road to Know More About Your BusinessOAUGNJ
Does your organization have a Big Data strategy or have you started your Big Data journey? Surveys are showing that Big Data has not been implemented in the majority of companies. The difficulty is that the amount of data the world is producing outstrips most companies’ ability to use it. This session will review the need for a big data strategy, how to get started and the critical success factors to ensure you are on the Big Data Road to Success. Companies are creating huge business value by capturing more data (particularly unstructured data) from social media, sensors and mobile devices. Learn how these companies got started and what they are doing to transform their business.
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...GameCamp
Session about experience of Creative Mobile in A/B testing game creatives on Google Play with their mobile title ZooCraft: Animal Family. Optimization Tips and Tricks for Early 2020 and ASO loop as they see in their company. Presentation delivered by Denis Larionov and Serg Kharchenko at 8th edition of GameCamp (www.gamecamp.io).
LTV measurement and multi-touch attributionGameCamp
Can multi touch attribution models help you increase the LTV of your campaigns? How should you split the credit for revenue generated by users who saw multiple ads? What is easy what is more difficult?
Practical approach to creative testing and creative optimisation at Google UA...GameCamp
Presentation delivered by Jussi Napuri from Rovio at one of GameCamp webinars (www.gamecamp.io) dedicated to topics of creative testing and creative optimisation.
During the session Jussi covered best practices they use at Rovio to optimise creatives on Google Ads + what to keep in mind. Additionally he will share what creative learnings they get from Google Ads to use elsewhere, and vice versa And finally how to approach ad groups and testing creative themes.
Tech Talk with Quantcast: RTB: The Connected OpportunityDigiday
In this session, Peter O'Sullivan, Sr. Director Sales for Quantcast will deliver an overview of key ingredients for running highly-effective, smart marketing campaigns utilizing big data, real-time modeling, and RTB buying.
What kind of creatives do work in different gaming categories, which creative...GameCamp
At Miri, we have run User Acquisition campaigns for 30 apps and tested around 1,500 creatives on Facebook, Instagram and Snapchat. With this experience, we've developed a segmentation of ads by concept (the what) and execution (the how). We will dive into detail on how we segment our ads and how each concept and execution types work for the different app categories we've worked with. This preso should provide a bunch of new ideas for creatives and spark a discussion around what converts and what doesn't.
A/B testing of ad monetisation based on experience from Outfit7 tests (9 billions+ downloads). Which aspects of ad monentisation are easier to test which ones are more difficult? How to look for hypothesis, ideas to test? Which points you should start A/B testing. Which ones require more resources, which ones require less. What kind of improvements can we expect?
Rob Aitken: Future of TV - SXSW 2016 Panel Picker SubmissionCKasik
Visual aid for Rob Aitken's SXSW 2016 presentation "The Future of TV"
How soon can I stop paying for TV, and what services should I be subscribing to in the future? This talk will address these questions, as well as discussing the future of TV, given the recent changes in consumer demand, programmer distribution, cable offerings and the introduction of new smart devices. This will include an overview of TV economics, comparing them to more recent trends to understand how the industry may evolve. We'll also take a look at other disrupted media sectors to understand how consumer preferences and content creation costs could affect how the TV landscape evolves.
Elevating customer analytics - how to gain a 720 degree view of your customerActian Corporation
big data creates significant opportunities for marketers. Using big data analytics tools, marketers can improve decision making, deliver better value for their marketing spend, create truly personalized customer experiences, and understand their audience at the level of each individual consumer.
Russell Barry is Senior Sales Manager at EyeBlaster. This presentation was made to 50 Scottish Government Framework clients and roster agencies at MediaCom Engage in Edinburgh on the 19th May 2010, exploring opportunities for public sector organisations offered by Eyeblaster.
eMarketing Techniques Conference_Google Tools May2 GoebelCorporate College
Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Overview: Big Data Use Cases in Telecom, Retail, Insurance, Automotive, Media & Banking & Finances Industry Segments. How can we map these business challenges to Solutions on AWS Cloud? Let's Find Out!
Big Data is Growing Bigger & Bigger with a prediction of 40 Zeta Bytes of Data by 2020.
> What are the 4 Vs of Big Data?
> Big Data Industry Use Cases:
- Telecommunications
- Retail
- Insurance
- Automotive
- Media
- Banking
Which AWS Components can be mapped to each stage of the Big Data Life Cycle:
AWS S3, AWS EC2, AWS EMR, AWS Redshift, Data Pipelines & many more.
Exhaust into Fuel: Turning Data into a Strategic Business AssetSirius
In our digital world, the key to gaining a competitive advantage is learning to see data as currency. We are producing more data than ever, roughly 2.5 quintillion bytes of data every day, and that number is only expected to grow. While all this data may seem to be merely the exhaust or remnants of our digital trail, data scientists at Intel® and other tech companies have been turning this data into much more through advanced data science, including the adoption of machine learning and artificial intelligence.
View to learn:
• How AI is possible with IT modernization and Cloud
• Why enterprises are going data-centric
• Best Business Use Cases for AI
• AI’s biggest advantages and challenges
Big Data: The Road to Know More About Your BusinessOAUGNJ
Does your organization have a Big Data strategy or have you started your Big Data journey? Surveys are showing that Big Data has not been implemented in the majority of companies. The difficulty is that the amount of data the world is producing outstrips most companies’ ability to use it. This session will review the need for a big data strategy, how to get started and the critical success factors to ensure you are on the Big Data Road to Success. Companies are creating huge business value by capturing more data (particularly unstructured data) from social media, sensors and mobile devices. Learn how these companies got started and what they are doing to transform their business.
Dr Christoph Nieuwoudt- AI in Financial Servicesitnewsafrica
Dr. Christoff Nieuwoudt delivered a keynote on AI in Financial Services at Digital Finance Africa 2023 on the 2nd of August 2023 at Gallagher Convention Centre, Johannesburg, Midrand.
The State of Smart TV: Automatic Content RecognitionTV[R]EV
TV Data For Our Times: Back when America watched TV via rabbit ears or a 25-channel set top box, a panel-based measurement system based on viewers keeping diaries seemed like a perfectly reasonable way to measure what people were watching on TV.
But it’s 2018, and few people watch TV the old fashioned way anymore. They’re
increasingly watching TV via apps on digital devices and smart TVs. And even if those
apps are owned by traditional networks and MVPDs, the programming that’s on them is not getting counted.
That’s why there’s so much excitement about the data collected via ACR (Automatic Content Recognition) off of smart TVs.
DOWNLOAD THE REPORT HERE: https://mailchi.mp/tvrevolution/tvrev-white-papers
Send any comments/questions to yotvrev@gmail.com
Personalization and gamification of entertainment servicesZinnov
The rapid proliferation of mobile devices and rise of multi- digital channels has disrupted the content distribution and consumption cycle, thereby creating a dynamic business environment for all media and entertainment players. The present operating landscape is driven by customer preferences and marks the advent of a new approach for customer interactions, powered by unique customer experiences through technology and data driven personalization.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
8. AI for Media Buying
Doesn’t replace human planners + buyers
May actually make them better
Doesn’t make a garbage strategy
smell like fresh roses in your dad’s backyard
More info about audiences + creative performance
than you’ve ever seen
11. Take a Pic of This SlideWe know it’s a lot of words — we can talk a lot faster if you do
Real-time buying across platforms
optimized to specific KPIs (Facebook/Instagram ›› Google ›› DSP)
Dynamic creative
based on “likeliness to convert” for all platforms
Deep audience segmentation
for use in content ›› website ›› user experience ›› etc.
The bigger definition — not the website one
12. Real-time optimization
based on KPIs 24/7/365 ›› no breaks ›› no sick days ›› no holidays
Monitors creative burnout
and suggests when new content is needed
Measures customer journey
Knows when to accelerate conversion goal
and when to add brand impressions to fill conversion pool
— and more —
14. How Do You Win with AI?
Have truly measurable KPIs
with at least a year’s worth of historical data
Test + learn
You’ll need more content
than you’ve ever thought necessary
Tell your team no one is getting fired
because we have an AI platform
19. “Streaming has viewers trained to watch scripted TV
programs with few or no commercials. The trend, is
irreversible. This is not something that one big hit is
going to turn around for any general entertainment
network.”
Larry W. Jones, Former President of TV Land
20. Some Scary Stuff
Prime cable 2018 ratings fell
for 60 out of 78 networks in key advertiser demos (excludes news + sports)
Year-Over-Year: A18-34 16% ›› A18-49 10% ›› A25-54 10%
And broadcast was worse
P.S. TV spots didn’t get cheaper nationally or locally
Source: Nielsen National Cable Ratings, December 2018
21. What is Advanced TV?
Umbrella term that refers to television content that evolves
beyond traditional, linear TV delivery models
Everything but cable ›› satellite ›› over-the-air broadcast
Changes the way TV ads
should be planned + purchased
CONNECTED/OTT ACR ADDRESSABLE TV EVERYWHERE VOD PROGRAMMATIC TV
22. More for the Geeks
Smart TVs have a Chip That Fires Every Second
Recognizes content ›› ads ›› sources
Each manufacturer has own operating system
making scale an issue
Data from TV used to target
Can measure store visits and web activity from ad exposure
Currently cannot use ACR data on all brands
without buying direct from manufacturers
23. How Does This
Change TV Buying?
Nielsen ratings down again — with ad costs still climbing
But TV screen time is not decreasing
TV GRP isn’t worth what is was 5-10 years ago buying frequency more now than reach
Only way to add reach to linear buys
before going with programmatic or premium video
Some of you don’t count this as TV — shame!
Not just about cord cutters
About better + more content available from other sources to extend reach to light and average TV users
The user has already adopted this content as being TV
When will you as an advertiser?