In January Propel Executive had the pleasure of hosting a breakfast event at the W hotel with the IAB. The topic of the day was Predictions for Digital 2012. In this presentation you can view the slides from all of our digital experts.
Share of spend by Consumer Goods advertisers is now 2nd placeSource: PwC / Internet Advertising Bureau: IAB estimates for industry sector shares are based on categorised net revenue from media owners providedby PwC. Data excludes unclassified, multi-advertiser, recruitment and misc figures and covers 58% of online display revenues in H1 2011.
Video grows 100% year on year Source: PwC / Internet Advertising BureauNB: Video includes pre/mid/post-roll, social video and other video. Social Video and other video included for the first time in H1 2011
Social media display up dramatically year on year 60%+
Source: IAB / PwC mobile display ad spend survey 2010
The display landscape (1995) BUY SIDEAdvertiser/ Publisher Agency SELL SIDE
The display landscape today! Content Verification ATDs Ad Exchange Yield OptimiserAdvertiser/ / Sell Publisher Agency Side Platforms (SSPs) DSP Ad NetworkCreative DataOptimiser optimisers Data Data Data exchanges suppliers aggregators
Expert Witnesses• Nick Roveta Go Viral/AOL• Tom Ollerton We are Social• Carl Uminiski Somo• Louisa Wong Amnet Group
30% of Video Ads will be in Social Games 420 Million Monthly Active Facebook Users are Social Gaming 75% Of Facebook Audience 210 play Social Games Minutes are spent Social Gaming each month $3bn Industry in 2012 Sources : Morgan Stanley, emarketer, Facebook, Flurry
Mobile video ads will still disappoint… #1 47%Mobile App Category Of all Mobile Appby downloads is Social Consumption is Social Gaming Gaming (Except in mobile gaming) Sources : Morgan Stanley, emarketer, Facebook, Flurry
Pre Roll will continue to dominate (Video budgets in 2012) 90%In Stream and Video banners 10% Other Source: AccuStream Research, Q4 2011
Video Ad Networks will be essentialBut MUST evolve model to survive Source: AccuStream Research, Q4 2011
Expect some network consolidation Small tech/talent acquisitions But no big buy outs Source: AccuStream Research, Q4 2011
Source: According to Econsultancys 2011 Online Advertisers Survey Report41
It is early days, but real time-bidding (RTB) is going to be as big an initiative in Europe as it is in the US, where we are seeing triple-digit increases in our ROI,” predicts Daphne Sacco, Director of Internet Marketing at eBay International.BSkyB has also been an early adopter of RTB in display advertising. In July2010, it accounted for around 2% of Sky’s display adspend. By January2011, this had grown to 18%. Matthew Turner, Head of Online Sales andmarketing at Sky, hopes this will reach 50% by 2013. Source: Marketing Week article – “Why RTB is a game- changer for digital ads”, September 2011