1. Digital Strategy General Session
Digital Strategy Innovation Workshops
#DigitalNY
DAY 1
DIGITAL STRATEGY INNOVATION
SUMMIT
March 19 & 20, 2014 | New York
07:30
Registration & Pre-Summit Breakfast
08:25
Chairperson Overview - Director, Digital Strategy & Development, Hachette Book Group
08:30
Going External to Reach an Internal Audience – Using Social Media to Reach Inside the Company
Price Floyd — VP, Digital Strategy at BAE Systems
09:00
Is Social Media a Nice to Have or a Critical Must Have for Companies Today?
Robert Harles — Head of Social Media at Bloomberg
09:30
Solstice Mobile
Kelly Manthey — VP, Strategy & Innovation at Solstice Mobile
10:00
Premium Publishing
Tom Davis — Chief Marketing Officer at Forbes
10:30
Coffee Break
11:00
Solving the Content Conundrum: How Brands are Creating, Managing, and Publishing Content in
Real-Time
Kristine Stebbins — VP, Strategic Services at Filter Digital

2. Digital Strategy General Session
11:30
Panel: Do you know your Digital Strategy?
Industry Leaders — Panelists at IE.
12:30
Greg DePalma — VP, Audience Insights at TiVo
13:00
Lunch
14:00
Reinventing Publishing with Digital Strategy
Lisa Faith Phillips — Dir, Digital Strategy at Hachette Book Group
14:30
Strategic Intuition
Nadim Yacteen — Snr Exec Advisor at Booz & Co.
15:00
The User-Centered Newsroom
Aron Pilhofer — Managing Editor, Digital... at The NY Times
15:30
Go Beyond Sentiment… Using Emotion in Digital Strategy
Eric Levin — Director, Market Research at BehaviorMatrix
16:00
Coffee Break
16:30
Panel: Understanding the Value of an Unrivalled Digital Strategy
Industry Leaders — Panelists at IE.
Digital Strategy Innovation Workshops
14:00
Solving the Content Conundrum: How to Organize for Real-Time Content Delivery
Kristine Stebbins — VP, Strategic Services at Filter Digital

3. 16:30
Why Your B2B Digital Strategy Isn’t Rockin’ Your Prospects
Amit Varshneya — VP, Consulting Services at Demandbase
18:00
Digital Strategy Innovation Awards
18:10
Networking Drinks - Exhibition Area
17:30
Omni-Channel Impact: A Deep Dive Into The Evolved Shopping Experience
Courtney Anne Keating — VP, Products & Mobile at GE Capital

4. DAY 2
DIGITAL STRATEGY INNOVATION
SUMMIT
March 19 & 20, 2014 | New York
07:30
Registration & Pre-Summit Breakfast
08:25
Chairperson Overview - Global Digital Leader, GE Healthcare
08:30
Good IA/UX is Good Business
Paul Stonick — Senior Director, Digital at Viacom
09:00
Case Study: Real-Time Control in Local for Citi
Brent Buntin — VP, Enterprise Sales at Yext
09:30
Building a Social Media Strategy to Support Reputation Management
Chad Mitchell — Sr. Dir, Digital Comms at Walmart
10:00
Beyond Bad Strategy: Finding Focus Amid Digital Distractions
Bob Rinderle — Global Digital Leader at GE Healthcare
10:30
Coffee Break
11:00
The New Digital Experience Team
Shawn Mole — Experience Director at Phase 2

5. Panel: Digital Strategy : The Important Questions
IE. — Panelist at IE.
12:30
Lunch
13:30
The New Economies of Content
Rob Gelick — SVP, Digital Platforms at CBS Interactive
14:00
From the Pony Express to Mobile Success
Jim Kennedy — SVP, Digital Strategy at The Associated Press
14:30
Measurement & ROI
Imran Haque — Head of Digital Strategy at Zoetis
15:00
Turning Likes Into Leads: The Value of Social Media
Jennifer Burnham — Dir. Social Marketing at Salesforce
15:30
Coffee Break
16:00
Radical Ideas for Radical Innovation
Iliya Rybchin — Global Head of Strategy at Bloomberg
16:30
The Volvo Trucks Live Tests – Lessons Learned
Niclas Hermansson — Mgr, Digital Marketing at Volvo Trucks
17:00
Using the Collective Power of your Firm’s LinkedIn Profiles to Generate Leads
Susan Varty — Director, Digital Strategy at HeadStart Social
11:30
17:30
End of Summit - Departure Coffee