Advertising is a paid, non-personal form of promotion using mass media to communicate a message to a large audience, while selling involves direct, two-way communication between a seller and buyer where a transaction takes place. Key differences are that advertising allows reaching many people quickly at low cost but with limited information, while selling allows more tailored, flexible interactions but has higher per-contact costs and reaches fewer people. Both play important but different roles in product promotion and distribution.

1. SEMINAR OF
BASIC MARKETING

2. DIFFRENCE BETWEEN
ADVERISING & SELLING

3. WHAT IS ADVERTISING ?

4. “Advertising is any paid form of
non-personal presentation and
promotion of goods, services, or
ideas by an identified sponsor.”
PHILIP KOTLER

5. OBJECTIVES

6. Sales objectives
Aiding sales
force
Competition-
related objectives
Brand loyalty
and reputation-
related objectives

7. WHAT IS SELLING ?

8. Selling is first and foremost a
transaction between the seller and the
prospective buyer or buyers (the target
market) where money (or something
considered to have monetary value) is
exchanged for goods or services.

10. SELLING
• Two-way, from seller to
buyer and buyer to seller,
communication.
• It is more flexible. Salesman
finds it easy to adjust with
situation. He can alter his
presentation as per situation.
• Per contact cost is
considerably high.
ADVERTISING
• One-way, from seller to
buyer, communication.
• It is less flexible. Once
advertising programme
prepared and implemented,
there is less chance to alter
or adjust it.
• Per contact cost is extremely
low.

11. SELLING
• It is a slow process. At a
time, one salesman can talk
to one or limited people.
• Comparatively more
information can be
communicated.
• Maximum. Clarification is
possible. On the spot, matter
is clarified. It is more
effective.
ADVERTISING
• It is a fast method. Millions
of people can be conveyed
the advertising message by
using mass media.
• Limited information can be
communicated.
• Minimum. Clarification is
not possible. It is less
effective

12. SELLING
• It is suitable for almost all
the consumer products.
• It is both promotional and
distribution device.
• Immediate and direct
feedback can be measured.
Salesman can know the
buying intention of buyers.
ADVERTISING
• Mostly, it is suitable for non-
technical products.
• It is a promotional device.
• Immediate feedback cannot
be measured. Even, net
impact cannot be known.

13. • It is not controllable.
Salesman can present his
talk and product as per
his skills, knowledge and
experience.
• Creativity depends on
ability of individual
salesman. Comparatively,
it more influential.
• Company has complete
control over it.
Advertisement takes
place as per company’s
plan.
• It permits maximum
creativity in preparing
theme, message and
spots. It is comparatively
less influential.