diffrence between selling & advertising
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Advertising is a paid, non-personal form of promotion using mass media to communicate a message to a large audience, while selling involves direct, two-way communication between a seller and buyer where a transaction takes place. Key differences are that advertising allows reaching many people quickly at low cost but with limited information, while selling allows more tailored, flexible interactions but has higher per-contact costs and reaches fewer people. Both play important but different roles in product promotion and distribution.
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Several sections provide more details on specific elements, including advertising types and objectives, and the different advertising media options. It also discusses how the promotional mix should be adapted at different stages of the product lifecycle. Integrated marketing communications and how elements of the promotional mix can be coordinated is another topic covered. The document concludes with brief examples of how advertising can be used for product repositioning.
Direct marketing vs conventional marketing
This slide shows the difference between direct marketing and conventional(traditional) marketing. Which is better? and all such answers like that.
Marketing Communications Second Lecture
This document discusses various aspects of marketing communications and promotional mix. It provides an overview of integrated marketing communications (IMC) which involves carefully coordinating different communication channels to deliver a clear and consistent message. It then describes different promotional tools including advertising, public relations, sales promotion, direct marketing, personal selling, digital marketing, and event marketing. For each tool, it discusses their strengths and weaknesses. It also outlines concepts like developing advertising messages and creative concepts, media planning, evaluating advertising effectiveness, and the personal selling process.
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Civil Aviation Industry In India
Civil Aviation industry in India is growing at an accelerating rate and the country is getting the benefits of its improved connectivity. India has become the world’s third largest domestic aviation market in term of the number of tickets sold. The Civil Aviation Industry has come in new era of expansion, driven by factor such as low cost carriers, modern airports, Foreign Direct Investment in domestic airlines, and growing emphasis on regional connectivity.
The Ministry of Civil Aviation is responsible for the administration of the aviation industry in India. It plays a significant role in formulation of national policies and programmes for development and regulation of aviation industry. The following are the principal regulatory authorities functioning under the authority of the Ministry of Civil Aviation:-
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Unfair Trade Practices
UTP broadly refers to any fraudulent, deceptive or dishonest trade practice; or business misrepresentation of the products or services that are being sold; which is prohibited by a statute or has been recognised as actionable under law by a judgment of the court .
Study of working capital management
Working capital is the amount of a company's current assets minus the amount of its current liabilities.
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NESTLE: Noodle ban to Relaunch
Maggi seems to be just that perfect quick-snack between meals and is so easy to make that kids sometime make it alone. At the end of May 2015, India’s Food safety administration (FDA) ordered Nestle India to recall its popular Maggi noodles after tests showed that the product contained high levels of lead and MSG. Hence, the 2-minutes ready Maggi Noodles ban in India was declared.
Maggi India Twitter account makes an impressive effort to respond to every tweet from customers on this issue with a pre-prepared statement explaining that lead occurs naturally in soil and water.
Maggi India Twitter account makes an impressive effort to respond to every tweet from customers on this issue with a pre-prepared statement explaining that lead occurs naturally in soil and water.
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meaning,provisions &types of offer (mercantile law)
This document summarizes a seminar presentation on offers in contract law. It defines an offer according to Indian contract law as a promise made with the intention of obtaining another's assent. It outlines the key elements of a valid offer and discusses different types of offers, including specific offers made to individuals, general offers to the public, cross offers made simultaneously between parties, standing offers open over time, implied offers inferred from conduct, and express offers made verbally or in writing. It also defines a counteroffer as a conditional acceptance that differs from the original offer's terms.
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meaning,provisions &types of offer (mercantile law)
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
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According to Ordway Tead - "Management is the process and agency which directs and guides the
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diffrence between selling & advertising
- 2. DIFFRENCE BETWEEN ADVERISING & SELLING
- 3. WHAT IS ADVERTISING ?
- 4. “Advertising is any paid form of non-personal presentation and promotion of goods, services, or ideas by an identified sponsor.” PHILIP KOTLER
- 5. OBJECTIVES
- 6. Sales objectives Aiding sales force Competition- related objectives Brand loyalty and reputation- related objectives
- 7. WHAT IS SELLING ?
- 8. Selling is first and foremost a transaction between the seller and the prospective buyer or buyers (the target market) where money (or something considered to have monetary value) is exchanged for goods or services.
- 10. SELLING • Two-way, from seller to buyer and buyer to seller, communication. • It is more flexible. Salesman finds it easy to adjust with situation. He can alter his presentation as per situation. • Per contact cost is considerably high. ADVERTISING • One-way, from seller to buyer, communication. • It is less flexible. Once advertising programme prepared and implemented, there is less chance to alter or adjust it. • Per contact cost is extremely low.
- 11. SELLING • It is a slow process. At a time, one salesman can talk to one or limited people. • Comparatively more information can be communicated. • Maximum. Clarification is possible. On the spot, matter is clarified. It is more effective. ADVERTISING • It is a fast method. Millions of people can be conveyed the advertising message by using mass media. • Limited information can be communicated. • Minimum. Clarification is not possible. It is less effective
- 12. SELLING • It is suitable for almost all the consumer products. • It is both promotional and distribution device. • Immediate and direct feedback can be measured. Salesman can know the buying intention of buyers. ADVERTISING • Mostly, it is suitable for non- technical products. • It is a promotional device. • Immediate feedback cannot be measured. Even, net impact cannot be known.
- 13. • It is not controllable. Salesman can present his talk and product as per his skills, knowledge and experience. • Creativity depends on ability of individual salesman. Comparatively, it more influential. • Company has complete control over it. Advertisement takes place as per company’s plan. • It permits maximum creativity in preparing theme, message and spots. It is comparatively less influential.