Meridian - Information Hub for the Homeless

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Digital Engagement: Create a brand addressing a social issue and develop a campaign with a digital component to support its goals.

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Meridian - Information Hub for the Homeless

  1. 1. LAND MARTINEZ NICHOLS PLOMATOS THIEMANN VOSBURGH
  2. 2. THE AGEnda: Meridian The new homeless What’s Next? Tactics
  3. 3. Emergency Job Skills Shelter Food Self-Sufficiency Transitional/ Permanent Housing Person Community Living Skills Primary Health Care Services Entitlements and Income Supports Life Skills Cash Assistance
  4. 4. Organized + readily = EASIER resources available TraNSITION
  5. 5. THE Information hub for the homeless
  6. 6. For those who have recently become homeless, Meridian is an information hub that helps them find their way out of the plight of homelessness and reclaim their place above the poverty line. 
  7. 7. SACRAMENTO: 2500 people are homeless on any given night
  8. 8. Research: case studies News segments and Articles Easy street documentary Sacramento’s 10 year plan to end homelessness
  9. 9. the new homeless: Homeowners under foreclosure Long time renters Families with children They all want to get back on their feet.
  10. 10. “If one doesn’t have a place to shower, to cook and to call home, and get ready for a job interview, it’s very hard to focus and do what you need to do,” she said. “It’s almost like being an alcoholic. You live moment to moment.” Jeanette Orozco
  11. 11. Overwhelming loss of direction
  12. 12. who do we need to talk to?
  13. 13. 1. sacramento services for the homeless
  14. 14. 1. sacramento services for the homeless 2. The new homeless
  15. 15. PHASE 1: SACRAMENTO SERVICES FOR THE HOMELESS 1. Will have a stronger impact as other organizations join forces, rather than working in isolation 2. Will know where to direct the New Homeless next 3. Will have a system of organizing services and people in need 
  16. 16. PHASE 2: THE NEW HOMELESS 1. Learn what services and organizations exist to assist them in transitioning out of homelessness 2. Be directed to these services and organizations 3. Rekindle hope that someone is serving on their behalf 
  17. 17. Meridian provides a sense of direction, hope and a foundation to re-organize their lives around.
  18. 18. phase 1:
  19. 19. Goal: convince Sacramento's homeless service organizations to become a part of meridian’s network
  20. 20. message: Before you turn someone away, make sure you know where to direct them next.
  21. 21. sacramento’s organizations Shelter Plus Care- Housing Winter Shelter Program American River Outreach Project: Self Help Counseling Free Shuttle Transportation Project: transportation to work and other Meridian organizations Respite Care: post medical services Child Action Inc. California Work Opportunity: labor opportunities Career Clothes Closet
  22. 22. benefits of joining
  23. 23. phase 2:
  24. 24. Goal: convince Sacramento's new homeless that meridian is the key to getting back on track
  25. 25. message: the next step is not as far as you think. meridian is here to help you find your way.
  26. 26. hire peers as ambassadors for the new homeless
  27. 27. PEER TO PEER AMBASSADORs
  28. 28. cell phone updates: email and voicemail
  29. 29. tracking: phase 1: number of organizations in the meridian NETWORK reduction in homeless street count phase 2: reports from the meridian ambassadors number of participating cell phone updates
  30. 30. for the future: meridian swipe cards similar to digital case file phase 3: launch meridian in other markets documentary
  31. 31. questions?

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