DailyRx is the #1 publisher of video health news content. It operates a network of hospitals, doctors, dentists, pharmacists and therapists that distribute its medically reviewed news articles and videos to patients. DailyRx's Total Patient Engagement program aims to engage, attract and empower patients through synchronized distribution of personalized health content across digital channels like websites, mobile apps, social media and printed materials. This program provides metrics on patient utilization and helps reduce hospital readmissions by keeping patients informed before, during and after care.

1. Total Patient Engagement™

2. Who We Are
• dailyRx News is the #1 publisher of video health news
• dailyRx News Network consists of hospitals, doctors,
dentists, pharmacists and therapists that distribute our news
content
• dailyRx’s Total Patient Engagement Program
engages, attracts and empowers patients before, during
and after care
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3. dailyRx News ‘Gets It Right’
•
Every article is reviewed for efficacy by doctors & pharmacists
High
Quality
Research
Medical
Reporters
Research sources
include the FDA
Pubmed,
Scientific journals,
Academic
research, nonprofit institutions
Research is
vetted by news
reporters with
backgrounds in
journalism,
medicine, diet
and health
Contributing
Experts
Medical
Review
Physicians
Industry
leverage their
leaders
real world
leverage their
experience to
real world
put medical
experience to
research in
put medical
context for
research in
patients
context for
patients
Our team of
physicians
and
pharmacists
review every
news article
for medical
efficacy
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4. Can Content Help Patient Engagement?
Reduce
Re-Admissions
Engage
Patients
Attract
New Patients
dailyRx’s Total Patient Engagement™ Program
Business-Intelligence Services delivering patient
utilization metrics
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5. dailyRx Total Patient Engagement™
•
Synchronized patient education across digital channels
Social
Media
Mobile
Synchronized Distribution
Website
Trusted News
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Print
Digital
Waiting
Room
Consistent Patient Education
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6. Mobile-as-a-Service
• Personalized content is distributed into patient’s mobile app
104 million U.S. adults use
mobile devices for health
information
Current Version
Version 3.0
- On Demand Health
News
Version 4.0* (2014)
- Click-to-Call
- Branded for Provider
- Rx Refill feature
- User Controlled UX
- Share functionality
- Appointment and
Medication Reminders
- Video Content
- Custom Content
- Medication Pages
- Locations Directory
- Merge Health
Providers
•
Timely, medically-reviewed health
news covering over 150 conditions
• In-app call feature allowing customers
to reach health provider with 1 click
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7. Social Media-as-a-Service
• News feeds are syndicated into each affiliate's social channel
55% of U.S. adults get
their news from social
media
• Appointment scheduling inserted
within Facebook
• News co-branded with health
provider builds trust and loyalty
• Articles automatically posted to
social channels as news is published
Facebook channels become a “digital front door”
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8. Contributing Experts Add Creditability
• CEs insert their “Main-Street” perspective into news articles
Contributing Experts (CEs)
• CEs are healthcare providers
who give 2-3 sentence quotes
which are integrated into
dailyRx news articles
• Provider bio added at end of
article with links to key digital
properties
• Articles receive national and
local media coverage
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9. Contributing Expert Network
• Providers are featured within content that is distributed to their patients
Promote Your Practice
Nationally & Locally
• Article syndication is
synchronized across digital,
mobile, and print platforms to
deliver a consistent
engagement experience
• Syndicated to Google, Yahoo!
News, and Huffington Post
• Printed Personalized Patient
Education displayed in
practices and pharmacies
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10. Content-as-a-Service
• Content is codified enabling doctors to “prescribe” information from
EMR and eRx systems
Hospital
CORRELATION
ENGINE
CONTENT
DATABASE
CONTENT
BUNDLE
Related content
selected
from multiple sources
and types using
advanced search
and bundled for
delivery
CONTENT
BUNDLE
PROFILE
ENGINE
CONTENT
TAGGING
is selected for
delivery
according to
profiles of both
provider and
patient and
according to
media type and
delivery platform
Social
Media
RxWiki
dailyRx
Mobile
Library includes these types of content:
•
•
•
•
•
PUBLISHING CHANNELS
CONTENT
SOURCES
CONTENT ORGANIZED BY TAXONOMIES
Doctors
News articles
Featured stories
Condition overviews
Medication encyclopedia
Questions & Answers
•
•
•
•
•
Video
Videos
Print solutions
Question engine
dailyRx.TV
RxWiki.TV
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11. Contact
Brent Werbeck
VP, Network Services
Bwerbeck@dailyRx.com
Maggie Newell
Membership Director
mnewell@dailyRx.com
Jeremy Bergeron
Membership Director
jeremy.bergeron@dailyRx.com
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