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Taking 1st place within patient journey
The document discusses how pharmaceutical companies can take the first place in the patient journey by providing information to patients and healthcare professionals. It notes that 34% of patients' greatest frustration is a lack of notification about being at risk for conditions. Patients want more help from their doctors before being treated. While doctors are the primary information source, digital channels also play a key role. Healthcare professionals expect pharmaceutical companies to provide educational content through multiple devices. The document promotes an information management platform that can aggregate content, support content creation and distribution through multiple channels to benefit various stakeholders within pharmaceutical companies.
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Taking 1st place within patient journey
- 1. Taking 1st placewithin patient journey When information is your most important asset
- 2. Plenty of researchresults highlight the opportunity for pharmaceutical companies to target healthcare professionals in order to raise awareness of patients about available services
- 3. 34% Patients' greatest frustrationis little notification of being at risk for a condition Reaches 44% for patients with immune diseases Patients want more help before they are being treated. Source: Need for Information Taking 1st place within patient journey
- 4. 79% of patientsvalue services across all disease states 58% of patients use services when they are aware of them 19% of patients are aware of services available to them Source: Need for Information Taking 1st place within patient journey
- 5. Patients want theirhealthcare professionals to be the primary source of information on services they need to manage their health, but digital channels play a key role as well My Doctor Digital Channels Other sources Family & friends 67 57 33 25 Source: Need for Information Taking 1st place within patient journey
- 6. Source: Health professionals require betteraccess to educational and informative content through multiple devices and expect the pharmaceutical industry to fund and provide such sources
- 7. 7 Pharmaceuticals to providecontent for health care professionals 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Portals Webcasts Patient downloads Web sites Blogs eCME Journals Yes – Funding & Input YES - Funding NOSource: The role of Pharmaceuticals Taking 1st place within patient journey
- 8. Provide multilingual content 1 Free of bias information 3 Educational material byexperts 4 Work with experts to create relevant content 5 Credible information in a non-invasive manner 2 The role of Pharmaceuticals Taking 1st place within patient journey Source:
- 9. 9 Change in volumeof work 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Mobile apps Webcasts Patient downloads Pharma rep Social media eCME Websites Increased No change Decreased The role of Pharmaceuticals Taking 1st place within patient journey Source:
- 10. Pharmaceutical companies Hospitals Pharmacies Pre diagnosis Diagnosis& Treatment Well being & maintenance Patient Doctors Digital resources
- 11. Get ahead inthe therapeutic areas of your choice and keep advantage easily, providing information services for all stages of the patient journey! Multichannel relationship marketing Information centric Lifecycle focused 2-way communication Coordinated
- 12. • Online &offline news feeds • Web sites, blogs & RSS • Social media • Subscription services • Automatically organize results into topics & themes • Verify social media content • End-to-end platform • Role-based access • Social media • Web sites • Blogs & RSS • Mobile Apps • Intranet • Corporate Publishing • Emails & newsletters Content aggregation Archive & Retrieve Content creation workflow Multichannel content distribution
- 13. Going beyond socialmedia listening What’s in it for Pharmaceutical Marketing professionals The platform infoasset fully meets the diverse information needs of the organization internally, while fully supporting multimedia content distribution to partner Pharmaceutical Representatives network and to health professionals, via different channels and with a single click! Listening Advance event monitoring Adapting Engagement
- 14. 14 Pharmaceutical Representatives What’s init for SALES 02Constant information flow 04 Mobile app 01Remote access 03 Personalization Content delivery channels include mobile apps, portals & intranet, RSS, emails and newsletters Use for continuous data flow and for educational "quizzes” or reminders Work from wherever they are Form and distribute personalized content "packs"
- 15. 15 Media & BrandMonitoring What’s in it for PRESS OFFICE & COMMS 02Verification 04 Personalization 01Market Intelligence 03 Brand monitoring Validate social media content, context and contributor Create and send different content versions according to audience Instant access to news and markets Insights Surveying and mapping corporate image
- 16. 16 Brand Management &Thought Leadership What’s in it for MARKETEERS 02Sales network 04 Multichannel 01Corporate Publishing 03 Personalization Easily create and distribute content to Representatives Update multiple social media accounts instantly End-to-end editorial workflow for printed or digital publications Create and send various content versions to different stakeholders
- 17. 17 Internal Communications What’s init for Human Resources 02Product focus 04 Constant flow 01Multichannel 03 Personalization Generate media analysis for specific categories Content outputs include publications, mobile apps, portals & intranet, RSS, emails and newsletters One platform to update all outputs Create and distribute specialized information packages
- 18. Pair technology Automated workflowsto enhance productivity Offer pre-treatment information Become the “go to” resource from the start of the patient journey. Target key healthcare professionals Increase patient awareness of available services Notes to take with you Taking 1st place within patient journey Try Contact us for a demo
- 19. info@atc.gr Start Live demo Check whatwe deliver Book your own DEMO Meet
- 20.
- 21. Address 10, Rizariou str Chalandri,Athens Phone & Online Direct Line: +30210 6874 300 www.atc.gr info@atc.gr Social Media Twitter.com/atc_gr LinkedIn/athens-technology-center Get in touch When information is your most important asset