Notifications bring your users real-time alerts of business events. Join us to learn why notifications are driving engagement far beyond mobile, and how the new Salesforce Universal Notification Service can help you along the way. You'll engage in a step-by-step walkthrough of adding push notifications to your mobile app utilizing the service.

1. Adding Notifications to your Mobile
App with the Universal Notification
Service
Steve Krenzel, Salesforce, Lead Developer Notifications
Kevin Hawkins, Salesforce, Lead Developer Mobile SDK

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3. Steve Krenzel
Lead Developer, Notifications

4. Kevin Hawkins
Lead Developer, Mobile SDK

5. % of time spent on mobile devices is in apps
80%

6. Average person checks their smartphone
150x per day
(~6.5 minutes)

7. Average apps installed on a US Smartphone
41
apps

8. The Problem: Content Overload
▪ More and more content is feed
based
▪ Feeds are temporal in nature
▪ Easy to miss key updates or
information
▪ Everyone hates email but it
guarantees delivery

9. The Solution: Universal Notification Service
• Cross Platform
Delivery
Management
Native Push
Mobile
Web
Cross App
• Consistent
Experience
• Extensible
• Custom notification types
• Customizable
• Preferences
• Relevance is key
Rule
Engine
Queueing
Preferences
Actions
Templates
Custom
Notifications
API
•
•
•
•
Centralized
Notifications

10. Roadmap: Universal Notification Service
• Winter ‘14 (TODAY)
•
•
Salesforce1 notifications
iOS and Android native push notification
support for custom mobile apps using our
SDK
• Spring ‘14
•
•
•
Notification Preferences
Additional Salesforce notifications
Additional delivery channels
• Summer ‘14
•
•
Salesforce Web UI
Notification center in custom apps
• Winter ’15
•
•
Custom notification types
Actionable notifications

11. Touch Revolution
Mobile apps using native push have
4x
the engagement rate vs non-push apps
* comScore Mobile Metrix (March 2012)

12. Adding Push Notifications to your Mobile App
1. Register to send push notifications with Apple or Google
2. Enable your connected app for push notifications
3. Configure native push notifications on your mobile app
4. Add logic to generate a native push notification for your custom mobile
app

13. Register for Push Notifications with Apple or Google

14. Enable Connected App for Push Notifications

15. Configure Mobile SDK Android for Push Notifications
// Set Google project number
<string
name="androidPushNotificationClientId">35123627573</string>
Configure Mobile SDK iOS for Push Notifications
// NOTHING TO DO – SALESFORCE DOES IT FOR YOU…SWEET!

16. Generate Push Notifications
// Instantiating a notification
*MobilePNS.MobilePushNotification msg = new *MobilePNS.MobilePushNotification();
// Assembling the necessary payload parameters for Apple.
//(<alert text>,<alert sound>,<badge count>,<free-form data>)
Map<String, Object> payload = *MobilePNS.MobilePushPayload.apple(
'Case ' + cs.CaseNumber + ' status changed to: ' + cs.Status, '', badge, null);
// Add the assembled payload to the notification
msg.setPayload(payload);
// Getting recipient users
String userId1 = cs.OwnerId; String userId2 = cs.LastModifiedById;
// Adding recipient users to list
Set<String> users = new Set<String>(); users.add(userId1); users.add(userId2);
// Sending the notification to the specified app and users.
msg.send('customerSupport_App', users); } }
*(Developer Preview), APEX API name change in Spring ‘14

17. Push Notification walk-through
DEMO