5. Delivery of the pilot
Primary schools
Secondary schools
Workplaces and trip
attractors
Community groups
Community events
Most
successful
Least
successful
Engage local stakeholders to
identify community needs
Recruit and train local staff
Set up a local office
Develop/source printed and
online resources
Source incentives and prizes
Develop webpage, email,
social media posts
6. Summary outcomes
Over 500 school pupils engaged (and a large proportion of family groups)
15% of primary school pupils tried a new travel choice
Excellent feedback received from pupils and teaching staff
Raised awareness of travel options amongst local population
Some reported benefits of trying new travel choices
Experienced staff with skills in delivering travel behaviour change
“I have lost weight and found my body shape has changed in a good way”
“I am walking an extra 10 minutes a day now”
“My son has started cycling to school when the weather is nice”
“Cycling is great: you arrive at school full of energy at all you have seen on
the way”
7. Primary schools
Secondary schools
Workplaces and trip
attractors
Community groups
Community events
Most
successful
Least
successful
Engage local stakeholders to
identify community needs
Recruit and train local staff
Set up a local office
Develop/source printed and
online resources
Source incentives and prizes
Develop webpage, email,
social media posts
