DEVENEY is a lifestyle marketing leader in New Orleans, along the United States' Gulf coast, and throughout the United States. Our work with the Louisiana Office of Tourism post-Katrina and during and after the BP oil spill has earned us the top awards in our industry. Led by award winning public relations professional John Deveney, we are independent, self-directed, result-driven, and clear in our priorities. We’re a full-service marketing and public relations company. One unlike any other. We work in partnership with smart, demanding clients who are similarly inspired to lead, to win, to stamp their identity on their markets. Our people. Our culture. Our way. All that defines us makes us one unlike. It’s what John Deveney always knew a communication company could be. One unlike: What we are and why we’re proud to be Deveney.

1. DEVENEY is the
nation’s #1 full-service
marketing
and public relations
company. We work
in partnership with
smart, demanding
clients who are
similarly inspired to
lead, to win, to
stamp their identity
on their markets.

2. OUR VISION
To return clients’ trust and investment with a competitive edge that cuts to
the heart of advantage.

3. MEET JOHN
Founder and President
ABC, APR, Fellow PRSA, IABC
Fellow
His leadership, creativity and ingenuity
has won him the designation of PR
NEWS’ “Agency Executive of the Year”
and Bulldog Reporter’s “Agency
Professional of the Year.”

4. MEET THE TEAM
Over 300 Years of Combined
Experience
Our people. Our culture. Our way. All that
defines us makes us one unlike. It’s what
John Deveney always knew a
communication company could be.

5. OUR FOCUS AREAS
CRISIS LIFESTYLELIFECARE
• Hospitals
• Physicians
• Pharmaceutical
• Insurance Companies
• Government Agencies
• Tourism Bureaus
• Healthcare
• Hotels & Lodging
• Food & Beverage
• Tourism Bureaus
• Retail Sector

6. LIFESTYLE
We are brand developers,
brand definers, brand
communicators and
custodians of brand integrity.
As such, we have worked
hand in hand with clients
whose brands are among the
world’s leading presences in
lifestyle marketing.

7. TRI-PARISH TOURISM

8. WINDSOR COURT HOTEL

9. ARNAUD’S RESTAURANT

10. NEW ORLEANS WILL

11. PROSPECT.3

12. LIFESTYLE
NATIONAL MEDIA
COVERAGE
Our work in lifestyle
marketing has
earned our clients
millions of media
impressions among
the top media
outlets.

13. LIFESTYLE
TOURISM HIGHLIGHTS
The triumph of our 2008
creation “Only in
Louisiana: A Celebration of
Music, Culture and
Business” earned its
selection as an official
GRAMMY event. In 2009,
we secured a 6.5-minute
feature in the
internationally televised
awards show.

14. LIFESTYLE
TOURISM HIGHLIGHTS
Media relations efforts
secured $5.8 million in
coverage and placement in
350 international and
domestic publications,
including a > 30-page feature
in Delta Sky Magazine (read
by 3.4 million passengers
traveling throughout 96
countries), Forbes Brazil and
New Zealand’s Sunday Sun
Times.

15. LIFESTYLE
TOURISM HIGHLIGHTS
“My Louisiana”——— a
custom-built center for
Louisiana’s unique culture
and heritage highlighting
each region of the state at
the largest and longest food
festival in the world———
brought Louisiana tourism
485,000 visitors from our top
target audiences and 63,126
qualified emails for online
efforts.

16. LIFESTYLE
TOURISM HIGHLIGHTS
Our launch of Louisiana’s
multicultural travel guide
was the most successful
launch to date with
coverage in broad,
consumer print media as
well as African-American
targeted publications and
websites.

17. LIFESTYLE
TOURISM HIGHLIGHTS
With more than 2,000
journalists reporting from
New Orleans, our Tourism
Communication and Media
Center managed $406
million plus in media value
and 34,698 media
placements between
August and December
2005.

18. LIFESTYLE
PR RESPONSE TO BP
OIL SPILL HIGHLIGHTS
Two satellite media tours
delivered 58 interviews
for Lieutenant Governor
Jay Dardenne with top
national and international
media, elevating and
repairing Louisiana’s
image.

19. LIFESTYLE
PR RESPONSE TO
BP OIL SPILL
HIGHLIGHTS
Members of the press
were taken on tours of
the Louisiana
wetlands, where
members of the fishing
industry demonstrated
the health of wildlife.

20. LIFESTYLE
PR RESPONSE TO BP
OIL SPILL HIGHLIGHTS
Creating and leveraging
an Experts Bureau of 86
sought-after
spokespeople and
officials secured our
strategic, proactive
position with regional,
national and international
media.

21. LIFESTYLE
PR RESPONSE TO BP
OIL SPILL HIGHLIGHTS
An aggressive media
relations campaign placed
compelling stories that
advanced our messaging
strategy———updated
with a daily media audit
for more than 1,100
industry partners and
stakeholders.

22. LIFESTYLE
PR RESPONSE TO BP
OIL SPILL HIGHLIGHTS
Targeted placement in
print, radio, television and
online media reached
more than 237.8 million in
our target audience,
valued at more than $109
million———454% over
the campaign objective.

23. LIFESTYLE
PR RESPONSE TO
BP OIL SPILL
HIGHLIGHTS
Louisiana seafood
safety was promoted in
“The Daily Buzz” by
New Orleans’ top
names in culinary arts,
including restauranteur
Ralph Brennan.

24. LIFESTYLE
LOUISIANA OFFICE OF
TOURISM PR
HIGHLIGHTS
Awareness of Louisiana’s
tourism product was
enhanced through
promotion of History
Channel’s “Swamp People”
program by transforming
New York’s Chelsea
Market into a living swamp.

25. LIFESTYLE
RUTH’S CHRIS STEAK
HOUSE PR HIGHLIGHTS
“Having Deveney as a
trusted resource allows me
to accomplish more and
better lead and manage at
the executive level.”
–––Ruth’s Hospitality
Group Senior Vice
President & Chief Branding
Officer, Cheryl Henry

26. CRISIS
Information is the lifeline of
Crisis Response Management.
As first responders, we keep
that lifeline open and viable.
We establish systems of
communication, marshal
resources, maintain continuity
and work toward renewal from
positions of strength.

27. LIFECARE
We’ve followed the evolution
of the LifeCare segment for
decades. As communicators,
we helped shape that
evolution. Today, we are
producing meaningful,
measurable results for
industry leaders in every
aspect of healthcare.

29. OUR CAPABILITIES
From marketing strategy and targeted advertising campaigns, to
world renowned crisis response and management, to local
community outreach and relations, DEVENEY has worked with the
best to help achieve their goals.

30. OUR PRODUCTS
We’ve systematized the process of
communication, planning, analysis and
strategy to achieve better solutions for
our clients. We call it, COMPASS™.
DEVENEY’s media training program prepares leaders to
turn any media encounter into a productive, positive and
beneficial experience. DEVENEY will adapt your media
training session to specifically target each spokesperson’s
strengths and weaknesses in communicating key
messages to the media.

31. OUR PRODUCTS
“The COMPASS program is
one of the best I have seen in
my 15 years as a PR
practitioner.”
–––Kelly Schulz, New Orleans Convention and
Visitors Bureau

32. OUR PRODUCTS
Providing strategic social media
solutions to grow and maintain
engagement with your organization’s
most important audiences.
Delivering strategic and exact
response and messaging to
confidently execute a targeted
message before the media.

33. OUR PRODUCTS
Preparing your
organization’s
spokesperson to
confidently communicate
core values and messages
before any audience.
Through Pulse™,
DEVENEY monitors and
responds to media
coverage, managing your
reputation even during a
crisis.
Supported by key
messages, including
relevant proof points and
value propositions, define
your brands competitive
advantage, unique traits
and the overarching
positioning to own in the
marketplace.

34. OUR AWARDS
We’ve earned the awards
our industry respects most.
Regionally.
Nationally.
Internationally.

35. BULLDOG AWARD:
GOLD
Post-Katrina Tourism Communication and Media
BULLDOCGent eAr WARD:
BRONZE
Post-Katrina Tourism Communication and Media
Center
LOUEY AWARD
Tourism Campaign of the Year, BP Oil Spill
Response

36. Convince & Convert
provides digital audits,
strategic plans, workshops,
and ongoing advice and
counsel to some of North
America's best-known
brands and agencies.
Worldcom Public Relations
Group is the world’s
leading network of
independently owned
public relations counseling
firms, with more than 140
partners in 111 cities
worldwide.
The PRConsultants Group
selected DEVENEY as the
top choice for PR counsel
in the Gulf South region.
Through this affiliation we
offer national coverage
while providing local
expertise in every major
market.
AFFILIATIONS