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Food & Beverage
Marketing
How the experts tell the right tale to get
food and beverage products to the people
who will lov...
The Baddish Group is a New York
City public relations agency
known for its whip-smart food
and beverage marketing.
Through...
CEO Laura Baddish is a tireless,
well-known industry leader who
brings refreshing clarity, laser focus
and killer contacts...
Top-Tier Marketing Services
Creating Press Materials
Wine and Spirits Reviews, Ratings, and Competitions
Tweet Ups
Media R...
The Ask: Take ownership of National
Strawberry Shortcake Day (NSSD), June 14,
for Driscoll’s Berries, America’s leading
pu...
Our Approach: Ripe, succulent Driscoll’s
strawberries sandwiched between slices of
cake and topped with whipped cream: no
...
To take ownership of NSSD in the media, The
Baddish Group created a proprietary consumer
survey that would reinforce the d...
A comprehensive sampling campaign among
influentials and members of the media was arranged
and the took the NSSD news to e...
The campaign was highly successful by all measures,
reaching target consumers across the country via every
media channel: ...
Online results were impressive: Instagram: – 823 posts, –
23,542 likes; Twitter including only those who used the
#TasteSu...
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The Baddish Group - Food & Beverage Marketing Case Study

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Laura Baddish, CEO of the Baddish Group, shares information about how the best marketing experts can leverage best practices to get food and beverage brands to the forefront.

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The Baddish Group - Food & Beverage Marketing Case Study

  1. 1. Food & Beverage Marketing How the experts tell the right tale to get food and beverage products to the people who will love them most.
  2. 2. The Baddish Group is a New York City public relations agency known for its whip-smart food and beverage marketing. Through creative PR programs, the agency integrates food and beverage brands into the lives of target consumers.
  3. 3. CEO Laura Baddish is a tireless, well-known industry leader who brings refreshing clarity, laser focus and killer contacts to the table. She and her top-notch team are endlessly resourceful, having unmatched dedication to client satisfaction. Plugged-in and intuitive, the agency influences key stakeholders through traditional and social media, ownable events, strategic partnerships and brilliant ideas that turn ordinary into extraordinary.
  4. 4. Top-Tier Marketing Services Creating Press Materials Wine and Spirits Reviews, Ratings, and Competitions Tweet Ups Media Relations Sponsorships and Events Media Tours- within the United States Media Fam Tours Food Pairings Branded Entertainment Social Media Marketing Strategic Partnerships, including chefs, designers, and celebrities
  5. 5. The Ask: Take ownership of National Strawberry Shortcake Day (NSSD), June 14, for Driscoll’s Berries, America’s leading purveyor fine berry fruit, and capitalize on the peak summer strawberry growing season. Case Study:
  6. 6. Our Approach: Ripe, succulent Driscoll’s strawberries sandwiched between slices of cake and topped with whipped cream: no other dessert speaks so clearly of summertime when the livin’ is easy. Making It Happen
  7. 7. To take ownership of NSSD in the media, The Baddish Group created a proprietary consumer survey that would reinforce the dish as summer’s classic pick and Driscoll’s as the brand to choose for the finest berries. The agency complemented the impressive survey results (with 60% of Americans choosing shortcake as their warm weather fave dessert), with on-the-ground executions working with chefs in more than 20 markets across the U.S. to develop recipes and act as Driscoll’s media spokespersons in their local markets.
  8. 8. A comprehensive sampling campaign among influentials and members of the media was arranged and the took the NSSD news to editors, writers and broadcasters across the press spectrum as the big day approached with mouth-watering visuals, delicious recipes, a branded Infographic and survey stats. The Baddish team got out the word and indelibly stamped the Driscoll’s brand on NSSD.
  9. 9. The campaign was highly successful by all measures, reaching target consumers across the country via every media channel: More than 248,836,094 media impressions were generated via TV, print, online and podcasts. Highlights included 22 National and local media appearances for chefs and experts (5 national; 17 local); opportunities to serve Driscoll’s Strawberry Shortcake at the Daily Meal in their kitchen and to the VH1 staff and crew for their morning show wrap party. Metrics of Success
  10. 10. Online results were impressive: Instagram: – 823 posts, – 23,542 likes; Twitter including only those who used the #TasteSummer – (301,785 accounts reached; 839,197 impressions). Highest influencers included @WholeFoods: 3,514,843 tweets of a branded Infographic – 3,514,834 followers; 3,514,834 impressions; VH1 with @driscollsberry tweets about Strawberry Shortcake:-62,341 followers; 862,341 impressions; Momtrends - 30,699 followers; 119,072 impressions; Jacque Torres – 25,465 followers; 100,372 impressions, The Daily Meal- 32,639 followers; 32,369 impressions; and ABCWNN – 14,050 followers; 27,470 impressions. Online Impact

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