Development diary

This is my development diary. It is created to help show how my magazine is
created and finalized, via showing the important stages of creation. Not all steps
are involved as this would be pointless and time wasting however, the main ones
are.

FRONT PAGE

For the title of the magazine it is called INSPIRE therefore I made sure to use
similar font styles and effects as
what I have done previously. I
chose red because it matches the
Figure 1 Title of Magazine
conventions of hip-hop genre magazines and continuously stands out from other
text which will be put onto the page, without clashing with other colour’s within
the colour scheme house style.

The table shown here helps
express what effects were
used on the title in order to
get it the way which I did. I
used an outer glow effect to
allow the title to have a slight
3D effect thus grab the
implied reader’s attention. I
also used a drop shadow,
again to give it a 3D effect
however this was done to
make it stand out from other
magazines and show the
creative side to the magazine,
Table 1 for Magazine Title which is not always present
for other music magazines.
There is also a bevel and emboss effect used to help create a texture to the title.
This is because it stands out from other magazines and I believe the audience
will appreciate this more than bog-standard plain print. When doing it there was
the slight worry of it being unreadable however I believe I got the texture loose
enough not to be too tight so that it is unreadable and it can still be read from a
good distance away as well as create interest for
the reader when it catches their eye.

I originally was still coming up for the name of
my artist during this stage hence the word
‘ARTIST’ however, the key point here is that I
have used text boxes to successfully insert my
main coverline, sub-coverlines and date. As well
as inserting the word “WIN” and changing the
colour of the lexis to ensure it stands out from

the background yet matches in to the colour scheme thus matches the red used
in the title of the magazine. The text is within a black triangle. This was done via
using the shapes tool and creating a rectangle. I then filled it in black to allow the
text to stand out effectively. I then free transformed the shape to successfully
enlarge it and rotate it to the correct positioning, where each side of paper has
the same amount of black in-filled shape and it isn’t unsymmetrical. Once this
was done I then rotated the text as well.
I used Helvetica Neue because it is a clear font which can be seen from a fair
distance thus easy on the readers eye which is important when in competition
with other magazines. The typeface is also made to be bigger in size for the main
coverline to ensure it stands out from all other coverlines on the magazine. I also
made the sub-heading bigger in size than the descriptors which followed to
emphasis the title of the feature to allow it to catch the readers eye as well as
allow the implied reader to know the name easily thus allow them to find to with
ease in the contents page.

Once this was
done I added in
a shape and
filled it in black
to create an
effective strap
line. The text is
white and bold
to stand out effectively for implied readers to be able to see from a far distance
and/or via the floor test. The lexis “NUMBER ONE” is in red, which matches the
title thus creating a house style, this is to allow it to stick out from other text on
the page as it is important and will appeal to the audience more.

I opened the original image for my front page in a separate window to allow me
to edit it successfully and accurately without interfering with work which has
already been done. Below explains how I edited the image. After editing I simply
copied and pasted the edited version of the image onto the front page.
I have also put in a text box to allow “ISSUE NO.1” to be put onto the magazine.
This is not overly important however, it is relevant for the audience to know.

In order to edit the picture for the front page I used the following tools;
Magnetic Lasso Tool
Paint Brush
Rubber
Crop Tool

I used these because they were the most effective tools which are simple to
use and don’t waste time with unnecessary steps involved. I used the crop tool
on the original image to allow all unnecessary background to be erased. I then
contemplated whether this looked professional or not. I decided it did not thus I
went on to use the magnetic lasso tool to draw around ‘Wez’ (the male model

used) thus to cut away background which was not significant to my front cover

page. Once this was done I clicked to get the detail of where the magnetic
lasso tool had been and what it would or wouldn’t erase. Once this was done I
then ‘touched up’ the original accuracy. I did this by zooming in to ensure I could
see the detail of the picture accurately, followed by using the paint brush tool to
fill-in places which I wished to be erased and cropped from the picture. Once this
was done and I was happy that all unnecessary pieces to the picture were
covered I then touched up any mistakes which I may have made via using the
eraser tool to erase any filling-in which I no longer wished to be cropped or
removed from the original image.

Here is the picture for my main
front cover, I am editing it. I
have already adjusted the
pixels and sharpness to allow
for blurriness to decrease, via
using the filter.

Due to the angel of the picture I have had to re-
arrange some of the cover-lines however, this
works in my favour as it now follows the rules
set out by Jenny Mckay and has the main
emphasis on the left hand side, as these
coverlines aspire to reach a large range of
audience readers not just one type (fans of W3Z)

CONTENTS PAGE

This is the publishers logo that I created before making the final
magazine piece. It is a make-believe potential publishers which I
could of gone with I wished to. I have put this in the top corner of
the contents page as, although many music magazines do not
include it, I believe it is important for potential buyers to know.
Those that have an interest in publishers will automatically buy a new magazine
published by the same company as one which they already buy and as a new
magazine I believe it is important for potential buyers to know who it is
published by.

The contents page obviously needs a title stating that it is the contents page, as it
would be following many pages of advertisements thus needs to stand out from
previous pages. Originally the title was only going to be the length of the listings
box however, it soon became apparent that the title looked much better spread
accros the page. Once I had placed the text box with the text inside in the correct
place and free transformed the text to allow it to spread across the entire page I
edited it to have some extra effects to allow it to stand out slightly.

This is the
table which
shows the
effects which I
put onto the
contents title.
I used similar
effects which
were used on
the magazine
front cover
title to ensure
a house style
was kept
consistent
throughout
the magazine.
The drop
shadow is done to make the lexis stand off the page and allow it to get the

readers attention and hopefully stand out from the other pages, full of
advertisements. I also did a inner glow to allow the get text to have a glowing
effect to it as though it is within a glimpse of light, hence why the drop shadow
looks effective when combined with the glow. This is done to create a change to
the house style look but keep it similar to the front page.

Here is the title of the magazine, however a lot smaller in
size. The table below shows the same effects as before have
been used.

This is used to be
placed in the
magazine heading so
that it can be placed
in a place where it
can be clearly visible.
It is important to
have this on all pages
which are produced
by the editors of the
magazine as this will
show that we take
responsibility for the
publication and
information
supplied. Thus the text becomes slightly more creditable and relevant to the
implied reader whereas advert without the title on are not seen as credible and
we are not entirely responsible for the information supplied.

Originally the contents page was suppose to have a picture of the main feature
plus two mini pictures underneath it and a picture which relates to another
feature in the left hand bottom corner. However, the main picture did not look
professional when paired with other images underneath due to the clean cut of
the waist which fits perfectly with the filled in shapes. Also pictures above the
image did not look correct and took emphasis off of the main image. Thus due to
this I decided to not add in extra pictures and keep it to two relevant images
which foreshadow two main features within the magazine.

I took this image, it’s slightly different
to the image which was originally
planned however it was a natural pose
which the model chose to di, thus
projects his personality within the
photo and I believe it will capture the
implied readers attention as it is not a
pose which is usually seen within music
magazines and is slightly different to
other images shown within the
magazine up until this point. In this
screenshot you are able to see the
original image which was taken. I then
used the Magnetic Lasso Tool to trace
around the outline of the image which I
want visual on the page. After this had
been done I again used the paint brush
and rubber tools to effectively get the
correct amount of detail which I wished
to be seen. I then copied and pasted the
image into the contents page before
adding effects such as a drop shadow to
allow the image to have a slight shadow
effect to it and make it seem as
though the model is coming off of the
page thus creates a 3-D effect. This is
shown here.

Contents pages conventionally are
where the implied reader goes to get
the listings of the main, significant
features within the magazine. Its
important to stress that not all
features are listed because otherwise
the page would become too crowded
and would not look appealing to the
reader. I used shapes to allow the
text to have margins to tick to thus
look planned and suitable. This was
particularly important to me as
when I was looking through
magazines such as Top of the Pops
etc which are aimed for a lower age
range the features were randomly
placed and it didn’t looked planned
yet when looking at a magazine such
as VIBE which is aimed at a similar
target audience to mine. Thus it is in

a similar style to that of VIBE’s editions of contents pages. I filled the shape in
black to express the red and white text and emphasize the contrast. There are
clear sub-headings used to categorize the text and split it up for easy
reading/finding of features.
There is also the ‘Welcome to INSPIRE’ sub-heading which is done in the style of
Helvetica Neue (as this is used throughout the front page and most the contents
page.) This is done to attract the reader’s attention to the information as it is
important for the reader to feel as though the magazine addresses them as an
individual thus feel valued. The text which follows welcomes them to the first
edition of the magazine and is in the font style of; Helvetica Nuee. This again is
done to directly address them however, this font is used to ensure easy reading
for the reader and allow them to want to read on to the main feature. The font
style changes to Kuenstler Script LT to make it look as though the editor has
signed the letter and make it look as though they’ve taken a personal interest in
welcoming the implied reader which is important to make them feel valued and
unique.

In the bottom left hand
corner there should be
an image which does not
relate to the image
feature however, is
related to the listings.
This was the original
image which I captured.
It’s supposedly a ‘self-
picture’ of two girls who
have just entered
reading festival and/or
are waiting to put their
tents up etc, thus taking
photos to keep
themselves occupied like
females stereotypically
do. In order to make the photo look like a self-picture I used the cropping tool to
cut away the hand in the photograph, yet still have the arm out at an angle as
though the model is holding the camera which is used to take the photo.
To appeal to more people it is widely discussed between young generations that
blue eyes on naturally tanned people are eye capturing and draws attention.
Thus I decided to change the eye colour of the model to make it look slightly
different and capture the implied readers attention due to the unusual sight
produced, as it is not an everyday occurrence that you see it. To do this I created
a new layer to edit the picture without interfering with the original image thus
can easily be taken away incase it did not look correct. I then used the paint
brush tool to colour
in the eyes. I made
sure to zoom in as far
as possible when

doing this to accurately get the correct shaping
of the eye and not to interfere with the natural
glow of the black eyeballs caused by the
camera to ensure it looked more natural. Once
this was done I changed the opacity of the layer
down. This then allowed the brown eyes to
show through slightly making the blue used a
little darker thus look much more natural yet
still blue enough to capture the implied readers
attention from a distance. This is the finalized
picture which will be put in the bottom left
hand corner of the contents page, relating to
the festival feature listed, thus there will be a
small square shape inserted with the page
number of the feature inside for easy
acknowledgement.

Here is the finished page, as you can see the main
picture has a 3-D effect and creates mystery for the
audience because the pose interreges their
imagination as to why he’s ‘praying’ and/or
looking down. The secondary image fits perfectly
between the filled-in shapes but still stands out
from other images and text on the page. The white
text stands out from far away and is emphasized
due to the contrast of the red sub-titles. I believe
the page would not be as interesting to the
audience if there was extra image as I believe it
would look too crammed and look unprofessional.

This looked good however the title didn’t
stand out as much as I wished and the
picture was slightly blury thus I sharpened
the image to give it slightly better effect and
look more professional as well as added an
outer glow to the title to allow it to stand
out more than other text does on the page,
instead of primarily relying on the size
enlargement to help it stand out.

DOUBLE_PAGE SPREAD

The double-page spread is a key part to the development of the magazine. It is
the key reason why people will pick-up the magazine and many features are
related to the article, therefore the presentation has to be correct along with the
article. Throughout mock-ups and looking at other magazine styles the image on
the double page is either spread right across the magazine pages or there are
two main images for each page. I believe that the two images appeal to the
audience more and allows text to be shaped around the models easier creating a
more professional look.

I took this
image to be
the first
image of the
double page
spread.
Originally it
had a beige
coloured
background
because of
the setting
of the photo
shoot thus I
have used
the
Magnetic
Lasso tool
again to
sketch
around the
model and used the paint brush tool to erase the finer detail which is not needed.
I did this to allow the background to be cropped and allow me to copy the image
and paste it into the spread without it looking ‘off’ nor out of place. When I
placed the image on the page it seemed to look very flat and didn’t quite have the
look which I wished it to
have thus I tried many
different effects yet, I
settled with adding a
drop shadow to the
picture to allow it to
look 3-D as well as add
a slight contour effect to
give it a slightly more
significant, edgy outline
and ensure it stands out
from other text. After

this I free transformed the image to make it bigger, yet stay in proportion. I
originally had the image in the middle however I carried on trying to see if it
looked better in a different place and eventually figured out that it looked perfect
aligned to the right, as the model is slightly leaning this way however, have the
shadow slightly going over the page onto the second page to show that they are
linked together as well as the white of the shirt touching the line/fold thus
making it look as though the model is leaning on the line, which I believe is
effective and the implied reader will appreciate.
The title has also been added in. I used Helvetica Neue at a size of 103.63ptand
simply added effects to make it different to other text on the page. I used this
type of font because it is clear and can be seen from far away and it is important
that the size of the title is larger than that on the body copy to ensure its stands
out effectively. After being free transformed the title is now spread across the
page. The title only goes across one page because this seems to be conventional
when using two images and having the second image placed at the top of the
page. The title is two toned, thus has two colours involved. I chose black and red
as this has been the house style present throughout the creation of the other
pages.

I have edited the title of the article. This is because the title needs to catch the
implied readers eye. The stroke effect added is meant to make the text look more
like graffiti which relates to the interest of some of my stereotypical rebellious
readers. The inner glow helps create the effect that his name is in lights and lite
up above him and the contour simply reduces the lightness of the light giving it a
slightly different edge to what it originally was.

I have now added in the text using
condensed black
HeleveticaNeuetype font, however
as you can see this becomes hard
to read from a distance thus I may
change it to Times New Roman if it
is easier to read. There is a mini
paragraph at the beginning of the
article to allow the reader to know
what the article is roughly about.
There is also a conventional drop
cap inserted at the beginning of
the article, going over 3 lines, I
chose to do this in a different
colour as I believe it will grab the
readers attention however, it was
also regularly used in music
magazines. The text originally was
going through the picture however
I believe it is easier to read for the
audience if the text stays on the
black background as it stands out
more and can be seen a bit easier.

This is the second picture
that I will use for my double
page spread. As you can see
I have cut off the legs, I
believe that this is extra
features which are not
relevant to the feature and
will distract from the facial
expression. The hands
crossed over are similar to
that of the contents page as,
again, I believe it will
intrigue the audience and
allow them to be inspired in
some shape of form.

Once this
was done
I realized
that it
looked
better to
have the
entire
photograp
h on the
page
rather
than
cutting
out the
legs. For it
to look
correct I
changed
the
opacity of
the text boxes down to 89% so that they allow the white text to stand out
enough, yet still allow some of the photograph to be seen. I am currently
debating if a background should be put into the magazine or not.

In order to decrease blurriness and add
attention to detail of the facial
expression I edited the image so that it
is sharper and toned.

I used the gradient tool to
create a two toned background,
although this takes away some
emphasis off of the colors of
the magazine it makes the page
stand out more and look a lot
more exciting and intriguing
for audiences.

Development diary

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