Harry conducted audience research through a survey to help decide what type of video to create for his intended audience. He analyzed YouTube statistics to choose YouTube as the platform to upload his video since it was the most popular answer. Harry researched existing Coronation Street videos and locations in York to inform his own video's story, characters, and filming locations. He created a script and storyboard and began filming in York, though had some camera issues. Harry has been editing his footage, adding effects and refining his video.

1. DEVELOPMENT
DIARY
Harry

2. AUDIENCE
RESEARCH

3. Audience
Demographics
/Survey
Results
For my audience research, I made a survey asking people what age
range they are, what genres they like, how they watchTV and what
platform do they watch videos on. I did this because It made it
easier to decide what to make to suit my intended audience.
What went well
The questions I came up with were easy to understand and were
easy enough to answer.
I got more responses than I expected to get.
What didn’t go well
There isn’t a lot of questions in the survey which could have an
impact later in the project.
The questions were simple, but not complex.
What to improve on
Try and think of some complex questions for the next project (e.g
what genre do you like?What elements do you like to see in this
genre?).This will help for future projects because I’ll be able to add
more to them to make them better and easier for the audience to
understand.

4. YouTube
Statistics
I researchedYouTube statistics because after my survey results, I
decided to upload my video toYouTube because it was the most
popular answer. I looked for statistics because I wanted to know
how many people watchYouTube every month, how many videos
are watched each day and how and whyYouTube is so popular.
What went well
I managed to find the information I wanted to learn about.
What didn’t go well
When I was researchingYouTube statistics, I was putting a long
question into google instead of ‘YouTube demographics’.This made
it difficult to do this part of the research because it was hard to find
what I was looking for.
What to Improve
Next time, I will think of the question I want to ask, then I will
simplify it.This will make the research quicker because I will find
what I want to look for more easily.

5. EXISTING
PRODUCTS
RESEARCH

6. For my existing product research, I looked at three
different videos from Coronation Street.The first one was
about the uncovering of an affair and the two others were
about people being run over.
For each video I researched the locations of the scene, the
camera angles, the costumes, lighting, props and why it
appeals to the audience.
I researched the video of the affair being uncovered
because my video is based around someone who has
been having an affair and is caught out by his girlfriend. I
researched the videos of people being run over because I
plan to have a stunt at the end of my video which will end
on a cliff hanger.

7. York
Research
For my city research, I researched the locations I plan to
film at for my opening titles. For each location, I looked at
the history of each place and why I want to film there.

8. PLANNING

9. Planning
Document

10. Script • This is the first version of the script.At this point I
hadn’t thought of characters names because it was
something I was still thinking about.
• The script needed changing because I over complicated
the idea in the first version.The second version made a
lot more sense and the idea was easier to understand.
When writing the second version, I learnt how to script
write properly.This included writing the characters
names in capital letters at any point in the script,
putting the dialogue in the middle of the page and
stage directions at the side of the page in italics.
• I’ve learnt that script writing takes a lot of time and
anything can change at any point.

11. Storyboard
This is my storyboard for my Drama which is set inYork.
I made a new storyboard for my drama because I over complicated the original Idea. I think
this storyboard is better than the old one because each part is shown in a different shot. In
the old storyboard, every part was shown in a long shot.

12. PRODUCTION

13. Week 1 • Unfortunately I’ve had to delay filming for a week
because I’ve had a lot of appointments outside of
college, meaning I’ve had to work around the time I
would normally do my college work outside of college.

14. Monday 21st
October
Today I went intoYork City Centre and filmed at the
locations for my opening titles. I went to CliffordsTower,
Parliament Street, the Railway Station andThe Shambles.
I decided to film the shot ofYork Minster from the walls
opposite the station because the minster can be seen
from there and it overlooked the city, making it easier for
the audience to identify where the film is set.
I had a problem with the camera – it came up with a
message which I didn’t understand. So I used the camera
on my phone instead.
Next time when I book kit out, I will check all my
equipment before I leave college. If there is something
wrong with it, I can ask my teacher to help me sort it out.

15. Week 3 • Thursday 24th October
• Today I started editing. I put all my opening title scenes in
Premiere Pro and re-ordered them into a better sequence.
• I took the Parliament Street scene out because it was all
road.Although you can see what’s happening on the street,
it didn’t
• I cut the first two scenes down and made them brighter by
using the tone sliders. I turned the tone highlights,
• I added the music to the opening titles. I cut the track down
to the second chorus because it was the most upbeat part
and it was better for the timing.

16. Wednesday
6th
November
• Today, I filmed the story of my video.
• I changed the sequence for the car accident scene. Instead of
filming the accident happen, I filmed ‘George’ lying under the
car. A sound effect will be in the car accidents place. As the sound
gets louder, Isabelle will run to the door, and she will run out
after the sound disappears.
What went well
• The filming went smoothly and the shots were very clear.
• The changes I made didn’t have an impact on the story telling.
What didn’t go well
• The camera was in the same position in the living room scenes
and was turned slightly as the actors moved.
Improvements
• Next time I will use more than one camera as well as use more
camera angles.This will make the storytelling clearer

17. Week 4 –
Thursday
7th
November
• Today I edited the scenes of my video. I renamed all the
shots so I know what all the shots are and where they
need to go.
• I used the speed/duration tool to add slow motion to the
scene of ‘George’ watching tv because it cut away from
him too quick.
• I used the audio gain to turn the volume down in the
scenes where ‘Isabelle’ speaks because it was louder than
what it needed to be.
• I added a ’Tyre screeching and car crashing’ sound effect
for the part where George gets run over.The part where
he gets run over is off-screen.
• I added credits to the ending because then the audience
know the actors names and the people who worked
behind the scenes.
• I used key frames for the final scene to make it look like
‘Isabelle’ is in a rush to see what’s happened.