Developing Facebook Apps

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Harry Harrold

A totally non-technical presentation for Hot Source, 26th May 2011

That was then... ,[object Object],That was then...

Anything we can fit in here... What can apps do..?

Why do people use apps..? (On their profiles)

Small print: Disclaimer: some examples of apps for profiles are of our projects. Other companies do make apps...

Why might organisations use apps? (On their pages...)

[object Object],[object Object],[object Object],[object Object],Takeaways

At the latest Reykjavik Internet Marketing Conference 2010 http://www.rimc.is/en/ I have been asked how to make business and monetize social media. As usual, I think marketers missed the point, not to confuse marketing with sales, and do not think that the same rules that applied for the brick and mortar business and TV advertising work on a digital society and in particular on social media networks. So I created a presentation where I had to step back and re-explore the basics of social media, digging deep into what it actually means to design a social media strategy, on which channels and with which resources. Voilà the presentation for your pleasure! Please notice that this is a redux version without the case histories from my clients that were not approved for publishing, so I had to take them down... =( For more info and content on search marketing and social media marketing visit my blog at http://www.globalsearchinteractive.net

Social Media Phenomenon 03 26 2009

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Wrapping Your Head Around Social Media Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business. The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media". Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.

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