Some advice on how even smallest open source communities can use social media to engage users, involve new people in development and make a better world, through social media engagement.
Much is written about using Twitter for research, but what about using it in learning and teaching? It has plenty of applications there as well.
This workshop presentation (containing a link to the handout) covers what Twitter is, why it's useful, debunks some Twitter myths, and illustrates ideas for Twitter use in modules, lectures and lab-sessions, using current examples from academics. It also covers embedding a Twitter stream in a Blackboard VLE.
Also covers the tools Twtpoll and Tweetbeam.
S431 "Social Media: How to Share Your Genealogy without Losing Your Mind," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011
A guide to why Twitter is relevant in the research environment, how it can be useful, and how to Tweet successfully.
There's a link in the presentation to the handout used in this workshop - although it was aimed at a University of York audience, it's relevant for any academics or researchers interested in using social media.
Part of the Becoming a Networked Researcher suite of workshops.
Much is written about using Twitter for research, but what about using it in learning and teaching? It has plenty of applications there as well.
This workshop presentation (containing a link to the handout) covers what Twitter is, why it's useful, debunks some Twitter myths, and illustrates ideas for Twitter use in modules, lectures and lab-sessions, using current examples from academics. It also covers embedding a Twitter stream in a Blackboard VLE.
Also covers the tools Twtpoll and Tweetbeam.
S431 "Social Media: How to Share Your Genealogy without Losing Your Mind," given at the National Genealogical Society Family History Conference, Charleston, South Carolina, Saturday 14 May 2011
A guide to why Twitter is relevant in the research environment, how it can be useful, and how to Tweet successfully.
There's a link in the presentation to the handout used in this workshop - although it was aimed at a University of York audience, it's relevant for any academics or researchers interested in using social media.
Part of the Becoming a Networked Researcher suite of workshops.
A presentation by a few Italians on the topic of Twitter. Translated into English by Alex Mou. The original is here http://www.slideshare.net/hikarikariudo/twitter-ravennalug
Part of the Becoming a Networked Researcher Suite of workshops, run by the Library for the Researcher Development Team at the University of York.
This guide aimed at those in the Higher Education environment who already use Twitter but want to get more out of it.
It covers the kind of Content you might tweet, the Tone with which you might tweet it, making the most of your Account, some Logistical issues, and finally using statistical packages for Analysis.
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
A full overview of Social Media: a research adventureTotal Identity
This presentation shows a practical way to gain insight in your professional use of social media and improve it. Several ways for improvement are visualized in a few drawings. In these simple drawings I tried to also make the use of social media easy to understand. At the end of the presentation I show an overview of all there is to know about social media (but were afraid to ask) in one complete poster. Have fun!
The Friday Afternoon Sessions are one of the important knowledge sharing pillars at Cleverwood.
Our Dynamic Insourcing programme includes various aspects to help our clients and our consultant team being performant and feeling great.
Presentation on Twitter for Marketers created by Jeff Hilimire (@jeffhilimire) at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in". For more go to www.jeffhilimire.com.
Twitter for educational purposes -A tutorialMaggie Verster
A self teaching tutorial on twitter. I tried to bring out the essence of educational micro-blogging. The powerpoint can be downloaded as an interactive powerpoint at http://www.box.net/shared/qxf7cbssi7
Handout from Monica's session.
Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about:
- Getting started on Twitter
- How to build and keep a list of followers
- Twitter etiquette
- Case studies and success stories – how other charities and non-profits are benefiting from Twitter
World Cup 2010 - The lessons to learn to bring your communities togetherCedric Motte
This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth [http://www.wan-ifra.org/events/make-sports-news-the-mainspring-of-your-growth]
Compilation and introduction to online sales & marketing. Other parts include Web analytics, Web SEA and SEO, etc. Available on request on mail@rudolph.net
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
A presentation by a few Italians on the topic of Twitter. Translated into English by Alex Mou. The original is here http://www.slideshare.net/hikarikariudo/twitter-ravennalug
Part of the Becoming a Networked Researcher Suite of workshops, run by the Library for the Researcher Development Team at the University of York.
This guide aimed at those in the Higher Education environment who already use Twitter but want to get more out of it.
It covers the kind of Content you might tweet, the Tone with which you might tweet it, making the most of your Account, some Logistical issues, and finally using statistical packages for Analysis.
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
A full overview of Social Media: a research adventureTotal Identity
This presentation shows a practical way to gain insight in your professional use of social media and improve it. Several ways for improvement are visualized in a few drawings. In these simple drawings I tried to also make the use of social media easy to understand. At the end of the presentation I show an overview of all there is to know about social media (but were afraid to ask) in one complete poster. Have fun!
The Friday Afternoon Sessions are one of the important knowledge sharing pillars at Cleverwood.
Our Dynamic Insourcing programme includes various aspects to help our clients and our consultant team being performant and feeling great.
Presentation on Twitter for Marketers created by Jeff Hilimire (@jeffhilimire) at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in". For more go to www.jeffhilimire.com.
Twitter for educational purposes -A tutorialMaggie Verster
A self teaching tutorial on twitter. I tried to bring out the essence of educational micro-blogging. The powerpoint can be downloaded as an interactive powerpoint at http://www.box.net/shared/qxf7cbssi7
Handout from Monica's session.
Tweet, tweet. Have you heard about Twitter all over the media, but still aren’t sure how it works or what it can do to help your organization? Then this session is for you! For nonprofits, Twitter is a versatile tool in your emerging social media toolkit to help tell your story, build your brand and increase stewardship among supporters. Participants will learn about:
- Getting started on Twitter
- How to build and keep a list of followers
- Twitter etiquette
- Case studies and success stories – how other charities and non-profits are benefiting from Twitter
World Cup 2010 - The lessons to learn to bring your communities togetherCedric Motte
This presentation was made in front of an international audience during a Wan-IFRA event : make sports news the mainspring of your growth [http://www.wan-ifra.org/events/make-sports-news-the-mainspring-of-your-growth]
Compilation and introduction to online sales & marketing. Other parts include Web analytics, Web SEA and SEO, etc. Available on request on mail@rudolph.net
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
Accelerator provides a beginner's guide to the way Twitter is impacting relationships between business and the customers they serve. (www.acceleratorsolutions.com)
Integrate Your Message: tools to uniting your newsletter, blog, Twitter & Fac...Stephanie Lynch
Not sure how to spread your message "across platforms"? Are you a novice to intermediate "social media expert?" View the following presentation to understand the fundamental tools to creating an effective social media campaign by using a newsletter, blog, Facebook and Twitter. Examples, sources and further reading included.
How I used social media to teach people about how to use social media.
An experiment, too: how many times will this be shared by 25 October, and how many connections will it create for me?
I'll present this to a set of delegates at a conference in ICT in Higher Education being held in South Africa, and am curious to see whether this approach will encourage people to share their thoughts and make new connections.
Ubuntu Wellness @ Ubucon Europe - Sintra 2019Dario Cavedon
When comes to life styles, everybody is free to choose his, what else? But coders can't live by the couch, nor eating code (indeed!), nor living by the couch. A healty life style can improve your efficiency and better your life. Dario explain his journey in running and explore the possibilities of using free software instead of proprietary software, often used to leak private date of their customers.
The talk is about my journey in changing my life from a average lazy man, to an active runner, using only Free Software to track and record my activities. When I started running, I decided to use only Free Software in my activities, because of privacy concerns about proprietary software. I had with no idea of what software I can use to track my runs, but found some useful app as "Activity Tracker" for Ubuntu Touch. I also use other programs that respect of my freedom and my privacy, that help me to eat better and live better. I will talk about them all.
I social media sono uno strumento sempre più importante per diffondere il messaggio e il "brand", tanto che la popolazione attiva su Facebook, Twitter o Google Plus è più numerosa delle più popolose nazioni del Mondo. I social media hanno sostituito i luoghi di ritrovo tradizionali (bar, cinema, stadio), diventando un enorme luogo di socialità e di incontro, anche casuale.
Una breve presentazione per capire cos'è il "social media engagement", come funziona e come utilizzarlo al meglio per diffondere il proprio messaggio e cercare di aumentare la partecipazione alle Comunità del Software Libero.
Ubuntu Touch (conosciuto anche come Ubuntu Phone) è un progetto Open Source sviluppato da Canonical e dalla Comunità Ubuntu che voleva portare un'alternativa libera al mercato di smartphone e tablet, dominato da sistemi proprietari.
Nonostante l'abbandono del progetto da parte di Canonical nel 2017, il progetto è più vivo che mai, con ambiziosi progetti di sviluppo e numerosi dispositivi supportati.
Ripercorreremo le tappe di questa avventura, mettendone in luce le peculiarità e le novità, e tracciando un possibile sviluppo futuro.
A Inizio 2015 AVi LUG - il Linux User Group dell'Alto Vicentino - ha iniziato un progetto di Coderdojo, devinito "AVi Coderdojo". Ripercorrendo la storia del Coderdojo dal suo inizio in Irlanda fino alle iniziative italiane, si elencano i numeri fatti da AVi Coderdojo e si presenta la nuova iniziativa, che darà una continuità educativa agli incontri, aumentando il coinvolgimento dei ragazzi partecipanti.
Social Media Engagement & Communities - DUCC-IT 2015Dario Cavedon
I social media sono uno strumento sempre più importante per diffondere il messaggio e il "brand", tanto che la popolazione attiva su Facebook, Twitter o Google Plus è più numerosa delle più popolose nazioni del Mondo.
I social media hanno sostituito i luoghi di ritrovo tradizionali (bar, cinema, stadio), diventando un enorme luogo di socialità e di incontro, anche casuale.
Una breve presentazione per capire cos'è il "social media engagement", come funziona e come utilizzarlo al meglio per diffondere il proprio messaggio e cercare di aumentare la partecipazione alle Comunità del Software Libero.
Scaricare ascoltare e musica su Internet (legalmente)Dario Cavedon
Internet offre un mercato sterminato di risorse gratuite, con cui si può ascoltare e scaricare musica gratuitamente, senza infrangere la legge, e riconoscendo i diritti agli autori. Tutto questo grazie alle licenze Creative Commons, il sistema rivoluzionario introdotto da Lawrence Lessig, che permette agli autori di modulari i diritti sulle proprie opere di ingegno.
Partendo da una breve storia del Copyright, si illustrano le caratteristiche delle Creative Commons, passando per il Copyleft di Richard Stallman, fondatore del movimento Free Software, e illustrando i siti che permettono la pubblicazione e il download di musica.
La pirateria su Internet è un fenomeno illegale ma anche diseducativo, che è stato usato in passato - e forse lo sarà anche in futuro - come pretesto per regolamenti e proposte di leggi repressive che danneggiano i cittadini.
Gli autori di musica libera concedono a chi l'ascolta alcune libertà, grazie alla licenza Creative Commons: condividere con altri (copiare), rimixare per farne opere derivate, anche per scopi commerciali.
I 5 comportamenti giusti per promuovere UbuntuDario Cavedon
Presentazione tenuta al meeting di ubuntu-it, a Bologna, il 22 Novembre 2014 da Dario Cavedon, della Comunità di ubuntu-it.
Ubuntu, la distribuzione Linux più diffusa sui desktop di tutto il mondo, deriva il suo nome dalla filosofia africana che significa "io sono ciò che sono per merito di ciò che siamo tutti".
Per promuoverla nella maniera giusta è necessario che tutti i promotori agiscano in maniera virtuosa e corretta, per essere degli esempi viventi di quanto sia bello e divertente usarla.
Ubuntu su tablet e smartphone, la prossima RivoluzioneDario Cavedon
Ubuntu Touch è il nuovo sistema per dispositivi mobili
basato su Ubuntu, che pone i contenuti al centro dell'esperienza utente, grazie all'interfaccia rivoluzionaria. Dario illustrerà le principali caratteristiche di Ubuntu Touch e le novità attese per fine 2014.
Presentazione del "Progetto XPocalypse" al "Premio egov 2014" - RiccioneDario Cavedon
Presentazione del "Progetto XPocalypse" al "Premio eGov 2014" del 18 Settembre 2014 - Vincitore della "Menzione Speciale" - Riccione
L'idea di "XPocalisse" è nata in concomitanza con la fine del supporto del SO XP con lo scopo di:
* aiutare le persone che hanno un PC "vecchio" e non possono permettersi di cambiarlo
* aumentare la vita dei PC "vecchi" che non sarebbero in grado di passare a Windows 7 o Windows 8
* favorire la diffusione del Software Libero e di Linux
La "distribuzione" Linux proposta è stata stata chiamata "Xubuntu XPocalypse Remix 12.04": Xubuntu 12.04 LTS è supportata fino ad Aprile 2015. E' già disponibile sul sito di progetto anche la versione successiva: Xubuntu XPocalypse Remix 14.04.
I promotori di questo progetto sono stati il Comune di Schio e AVi LUG e si sono ispirati all'analoga esperienza promosso dal comune di Monaco di Baviera.
SLIDE:
1 - Comune di Schio "Progetto Xpocalypse" #conlinuxpuoi dire #ciaoxp
2 - L'8 Aprile 2014 è stata la fine del supporto a Windows XP
3 - Questa mancanza di supporto ha lasciato senza aggiornamenti e difese da virus milioni di computer in tutto il mondo
4 - Per aiutare queste persone è stato creato il "Progetto XPocalypse"
5 - Progetto copiato dall'analogo progetto del Comune di Monaco di Baviera
6 - Nel 2013 ha finanziato e prodotto 2.000 copie di Ubuntu 12.04, distribuite tramite le biblioteche pubbliche
7 - AVi LUG ha proposto di fare la stessa cosa al Comune di Schio
8 - Il Comune di Schio ha accolto l'idea, tramite l'Ufficio Informagiovani
9 - Il Comune ha finanziato la produzione di 300 CD serigrafati e personalizzati con XXR 12.04
10 - I CD sono stati distribuiti da Biblioteca Civica e Informagiovani
11 - La versione personalizzata di Linux ha le seguenti caratteristiche
12 - totalmente in lingua italiana (per alcuni l'inglese è una barriera)
13 - ha la dimensioni di 1 CD (compatibile con tutti i PC in circolazione)
14 - contiene la migliore "suite per ufficio libera"
15 - completo supporto multimediale (MP3, DVD, AVI, ...)
16 - E' stato previsto un supporto per i nuovi arrivati che consiste in
17 - una guida rapida pieghevole allegata al CD
18 - apertura di uno sportello di supporto in tutti i sabati di Marzo e Aprile 2014
19 - L'idea è stata poi messa in rete, a disposizione di altri che la potessero copiare
20 - E' stato creato un sito web: http://www.xpocalypse.org
21 - Sul sito si può scaricare XXR 12.04
22 - Sul sito si può leggere e stampare una guida all'installazione
23 - Sul sito si può leggere tutta la documentazione di progetto, per replicarlo in altre realtà
24 - XXR 12.04 è stata scaricata 3.000 volte (e continua ad essere scaricata)
25 - Comune di Schio "Progetto Xpocalypse" #conlinuxpuoi dire #ciaoxp
26 - CREDITI IMMAGINI
Tutte le novità di Ubuntu 14.04 LTS, con screenshot esplicativi, presentate alla "Fiera del Radioamatore" di Pordenone il 25 Aprile 2014 da Dario Cavedon di ubuntu-it, la Comunità italiana di Ubuntu
"Questa non è una distribuzione, divertimento attivo con Ubuntu"Dario Cavedon
Presentazione fatta alla "Fiera del Radioamatore" di Pordenone, 25 Aprile 2014, su come contribuire attivamente a Ubuntu nell'ambito della comunità ubuntu-it: sviluppo, traduzione, promozione, test, redazione di notizie e comunicati stampa e molto altro. Tutti possono trovare qualcosa di interessante e divertente da fare, il modo più attivo di divertirsi degli ultimi 20 anni.
"Times they are a-changin'" - ubuntu-it meeting, 23 Novembre 2013 BolognaDario Cavedon
Il cambiamento è l'unica costante delle nostre vite: come il ruscello cambia continuamente la sua acqua, anche la Comunità vive del contributo di persone sempre diverse - anche quando le persone rimangono le stesse. Rinnovare le acque, rinnovare le persone, contribuisce a portare risorse sane, fresche e limpide.
#cambiamento come unica #costante
Ubuntu è cambiato nel tempo, gli obiettivi sono stati modificati per l'evolversi del mercato, la comunità ubuntu-it è cambiata a sua volta e abbiamo dimenticato tanti che ci hanno preceduto.
Il modello della comunità: "a ombrello" o "a canoa"?
Ubuntu è la prima distribuzione Linux sul desktop, la prima distribuzione usata da chi si avvicina al mondo Linux, la comunità è fondamentale per loro e dobbiamo quindi rinnovarci scegliendo cosa scrivere e rivelando la nostra identità.
Qualche anno fa cominciai un lungo scambio di mail con una casa editrice, per sapere quando avrebbero pubblicato la nuova edizione di un libro, di cui detengono i diritti d'autore. Infatti, la prima edizione del libro era andata esaurita (nelle biblioteche locali non si trovava) e la nuova tardava ad arrivare. Il libro era di fatto "prigioniero" del suo editore, che, per motivi diversi, ne ritardava la liberazione.
Dopo mesi di attesa, finalmente la casa editrice pubblicò la seconda edizione. Corsi subito a prendermene un paio di copie.
L'autore e la sua opera sono davvero protetti, tutelati, dal diritto d'autore (il "Copyright") o, di contro, ne sono prigionieri? A tutela di un'opera e del suo autore, esiste una via alternativa?
In queste slide parlo di Creative Commons, una serie di licenze ideate per riempire (to fill) il vuoto del diritto. Come sono nate, come sono strutturate, in quali campi e a quali casi reali si possono applicare con successo.
Il video della presentazione si trova qui:
http://www.youtube.com/watch?v=P1Wy2MTaPsM
Le licenze Creative Commons colmano il vuoto lasciato dal copyright, la tradizionale tutela del diritto d'autore, con una serie di diritti che l'autore riserva a se e altri ceduti agli utilizzatori.
Il video della presentazione si trova qui:
http://www.youtube.com/watch?v=P1Wy2MTaPsM
Ubuntu: questa non è una distribuzione!Dario Cavedon
Ubuntu è una distribuzione Linux, la più diffusa in ambito desktop. Ha rivoluzionato i panorama delle distribuzioni, ma soprattutto ha rivoluzionato il mondo della "Comunità", permettendo a TUTTI, con qualsiasi competenza di poter partecipare. La Comunità ubuntu-it è il luogo ideale per esprimere liberamente il proprio talento, e per imparare nuove competenze, divertendosi e conoscendo molte persone brave competenti e simpatiche.
Tutti sono invitati a partecipare, esprimere i loro talenti e impararne dei nuovi, con il massimo divertimento.
Presentazione tenuta alla Biblioteca Civica di Thiene (VI) il 15 febbraio 2012 su "Software Libero" e Linux per conto di AVi LUG, il Linux User Group dell'Alto Vicentino e della .
http://www.avilug.it
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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1. Xixon/Gijon, April 28th 2018Xixon/Gijon, April 28th 2018
Dario CavedonDario Cavedon
dcavedon@ubuntu.comdcavedon@ubuntu.com
Social Media for Communities
“Social Media Engagement &
Communities” by Dario Cavedon
11. 11
… and – recently – running (I did
4 half marathon)...
12. 12
I’m also a Free Software
passionate advocate, I’m in
Ubuntu Italian Loco Team, where
I mostly partecipate in
Marketing Team and Web Team
13. I’m also one of the founders of
AVi LUG, “Alto Vicentino Linux
User Group”, based in Schio
(Vicenza). In 2015 we started
Coderdojo, to teach coding to
childrens.
16. “Where
did we meet
before?”
Well, let’s start!
I know many of you even if
many of you I’ve never met
before. I know you because we
are all active on Social
Networks...
18. Or maybe here?Or maybe here?
… or Twitter, where I really
don’t who are most of my
followers (my account is
@dcavedon)...
19. (ehr… no, NOT here!)(ehr… no, NOT here!)
… well, I don’t think we never
met on Google Plus! It’s very
similar to Facebook, but
(almost) nobody uses it. Even if
it’s quite interesting in a
particular way. We’ll see in the
next slides.
20. So: we “know” each other,
because we have a presence on
the Internet, via PC o
smartphone. That it’s not a big
news, since more thant 3 billion
people connecting to the net
every day.
27. Maybe it’s a new term for us,
but it’s well known in
Marketing: it’s about
“involvement” that social
media can generate. “Social
media engagement” measure
the success of a product on the
Web.
32. conversationconversation
A second type of engagement
is the “conversation”. A
conversation is a comment to a
post or in replying to another
comment. It doesn’t have to
necessarly be positive: a
negative comment it’s a
“conversation” too.
37. amplification: 3 mln sharesamplification: 3 mln shares
On Facebook you “amplify” a
message sharing a post with
your friend (this silly Christmas
Minion video had 3 milion
shares!)
38. amplification: 3,4 mln retweetsamplification: 3,4 mln retweets
On Twitter, you amplify when
you retweet (i.e: this Academy
Awards selfie made by Bradley
Cooper reached 3.4 milions
retweets)
39. Amplification: 134 shares (??!)Amplification: 134 shares (??!)
… and on Google Plus sharing
posts. As said before: Google+
is a Social Media Desert. Lady
Gaga stopped using it on 2016.
(There is still a few interest in it
beacause many geeks/nerds use
G+, so it could be interesting for
this share of the market)
40. Strategies
At this point you can easily
understand that communities –
especially virtual communities
as Ubuntu – MUST have a
strategy, for reaching their
target.
41. An important concept is “the
funnel of marketing”: it’s the
process you have to know to
bring general public to you
product, even more important
for a community, where
advocate/contributors are the
roots where FLOSS is founded.
42. The funnel (of love and sharing)The funnel (of love and sharing)
Communities have to attract
customers and
contributors/advocates too. So,
we MUST be present on social
media, we MUST meet their
needs and curiosity, we MUST
be where people spend their
time.
43. Step 0 (assessment): target?Step 0 (assessment): target?
Let’s see what to do for a
strategy. Step zero, make an
assessment: what is my target?
What kind of people use my
product? Where do they meet?
What are their interests?
44. diversifydiversify
Meet customers means
diversify social media presence.
Facebook is surely the most
important one, but there are
others interesting, depending
on the target. Generally people
use 1-2 social network, so be
present on them.
46. Step 1: start posting!Step 1: start posting!
Next step: start posting your
content!
47. Step 1.1: post education contentStep 1.1: post education content
And once in a while post
educational content –
something that your target
consider valuable.
48. Step 2: focus on specific social(s)Step 2: focus on specific social(s)
As said befor: focus on specific
social media. Ubuntu-it
community is very active on
Facebook (we have a page and
manage a group) and Twitter.
49. Step 2.1: listen (support)Step 2.1: listen (support)
Meet customer means also
listen to them. Here it’s an
example on Twitter (I am
member of Remmina
community, addressing people
and supporting them)
50. Step 3: analyse resultsStep 3: analyse results
Step three: analyse results,
once a week (or once a month).
On Facebook you can easily do
with Facebook Insight.
51. Step 3: analyse resultsStep 3: analyse results
On Twitter you can use
Twittercounter, that has some
free stats.
Here is an example of a person
without specific strategy (me!
:-P)
52. Step 3: analyse resultsStep 3: analyse results
Here it’s an account with a
strategy: ubuntuit account. You
can see the continuous rising of
our followers
53. Step 4: adjust (and repeat)Step 4: adjust (and repeat)
Last but not least: adjust the
strategy, if needed, and repeat
the cycle.
55. Here it’s an example from
Debian Project accoount on
Twitter.
56. When they released Debian 8
back in 2015, they tweet a lot,
much more than normal day.
You can see that on that day
they increase significantly their
numer of follower.
57. ““brute force”brute force”
But it’s more important to be
regular, to make every day
something on the social media.
People need to see daily posts
or tweets.
60. TweetdeckTweetdeck
Tweetdeck lets you to control
different thread, users,
hashtags on Twitter. You can
also schedule tweets at certain
days or hours.
61. IFTTT: If This Then ThatIFTTT: If This Then That
IFTTT lets you to create
recipes, made of the simple
construct “if this … than
that ...”, using every single web
service on the internet
(Facebook, Twitter, Gmail,
Evernote, Google Drive,
everything else!)
62. IFTTT: Twitter to G DocIFTTT: Twitter to G Doc
I.E.: I made a recipe that
searches every single tweet on
Twitter, and if find the word
“remmina” than write a new
line on a Google Spreadsheet. I
can check in every moment if
someone is tweeting about
Remmina.
63. buffer.combuffer.com
Last: Buffer can post your
content on different social
media (Facebook, Twitter,
Pinterest, Instagram) at certain
days and times.
64. So: we have a strategy, we have
the instruments needed.
What can go wrong!?!?
66. It TAKES TIME!
It TAKE A LOT OF TIME!
Well… ehr… it takes A LOT of
time.
67. ““12 hours per week”12 hours per week” (!)(!)
Experts say it needs 12 hours a
week. The biggest problem is:
programmers don’t want to do
it, they want to code! :-P
69. Fonte:Fonte: http://9gag.comhttp://9gag.com
The good news is that
everyone can do it: those
instruments can be used by
non-programmers! Open
source communities can
benefit from the contribute of
non-technical people.
70. Thanks for funding! :-)Thanks for funding! :-)
Thanks to Canonical for
funding me to be at Ubucon
Europe 2018!
71. Thanks for your patience! ;-)Thanks for your patience! ;-)
Thank you for listening to me!
72. Social Media for Communities
THANKS!
Xixon/Gijon, April 28th 2018Xixon/Gijon, April 28th 2018
Dario CavedonDario Cavedon
dcavedon@ubuntu.comdcavedon@ubuntu.com
Credits – bibliography :
Block notes https://flic.kr/p/RmSmB1
Big Ben https://flic.kr/p/9Xhsqu
Social media strategy: https://blog.bufferapp.com/social-media-strategy