The document outlines strategies for developing an effective online presence for Rotary clubs, focusing on desired outcomes such as increasing membership, raising awareness, and improving member engagement. It emphasizes the importance of content sharing, maintaining alumni connections, and promoting events and fundraising opportunities. Additionally, it raises questions regarding target audiences, content frequency, platform selection, administration roles, and handling negative feedback.

1. Develop your online strategy
What outcomes do you want to achieve from your online presences?
Outcome Methods
Increase membership Raise awareness of what Rotary does in general through
sharing photos / videos / news updates about your club
and Rotary in general
Keep in touch with alumni
Keep members better informed and engaged (increase
retention)
Increase funds raised Promote events and fundraising initiatives
Advertise how to make donations
Source participants for programs / Promote opportunities available
camps / scholarships
Increase attendance at events Promote events
Source project partners Interact with Rotarians and Rotaractors online
Share ideas / knowledge Create an online repository of your club's knowledge
Contribute to online discussions with Rotarians worldwide
Which audiences are you trying to reach?
What information will you post? How often will you post information?
Which platforms will you use?
Who will your administrators be?
How will you deal with negative press?