1. WordPress & Enterprise
BuddyPress Community of Practice for Primary Care

3. About the
Pennsylvania Academy of Family Physicians
• Association for Pennsylvania’s primary care physicians
• Approximately 5500 members – Over 80% market share
• Support members with the following:
– Education
– Advocacy
– News and Information
– Student/Resident Initiatives

4. Pennsylvania Academy of Family Physicians
Communications Department
Michael Zigmund
Bryan Peach
Tim McKenna
Director of
Communications
Manager
Media & Public Relations
Graphic Design &
Social Media
Specialist
@MikeZigmund
@BryanPeach
@AzraelGroup

5. Communications Department as a
Full-Service, In-House Agency
Capabilities/Services:
• Marketing
• Advertising
• Public Relations
• Design
• Media Training
•
•
•
•
•
Brand Management
Content Development
Social Media
Web Development
Motion Graphics

11. I have an idea.

12. Community of Practice
Simple Definition:
A group of people who share a craft
or profession

13. Requirements for our
Community of Practice
• Complete control over visual appearance –
support brand
• Control over user experience
• High level of customization
• Interface with member database
• Support video/web conferencing
• Fit within a budget

14. Enter
WordPress & BuddyPress

15. Why
WordPress & BuddyPress?
People are using it for enterprise.
Mashable, Drew University, The Wright Center, American Geophysical Union all use
WordPress as enterprise-level sites.
People are building it for enterprise.
Studios like Pongos, WebDevStudios, and Human Made provide development and
consultancy for large-scale sites.

16. UNITING INFORMATION, EDUCATION AND
HEALTH CARE COLLABORATION

17. WordPress & BuddyPress
Project began in March 2013
Built locally (BitNami), tested in-house.
Responsive Child Theme based on
Custom Community Theme by ThemeKraft.
Basic setup – WordPress, BuddyPress and bbPress.
Added and customized a lot of plugins!
Proprietary Plugins: Gravity Forms; custom version of CometChat
Launched on a HIPAA-compliant webhost with RED5 installed.
PAFP Community went live in September 2013

22. PAFP Community Results
Member engagement
Digital meetings for committees and commissions
Live CME conference integration
PAFP Regional Lecture Series
MarCom Award 2013

23. WordPress & Family Medicine
The Pennsylvania Academy of Family Physicians has more than 5,500
members across the state. Primary care is the cornerstone of our
health care system, with increasing attention turning toward preventive
care. One of our tenets is to empower physicians so they can provide
quality care to their patients. Health care is changing, and to keep up
with and become leaders in preserving and saving lives, our
physicians need the tools and platforms that will lead quality
improvement: WordPress and BuddyPress allow us to provide that for
our members.

24. WordPress & Enterprise
Thank you very much!
Visit www.pafp.com to find out more about what family physicians are
doing in Pennsylvania.
Michael Zigmund
mzigmund@pafp.com
Bryan Peach
bpeach@pafp.com
Tim McKenna
tmckenna@pafp.com