The document discusses best practices for social media analytics and metrics. It recommends taking a two-pronged approach of using social data to both improve programs through real-time insights, as well as prove business value through weekly and monthly reporting. Key elements for success include using the right tools, developing a social intelligence supply chain, institutionalizing metrics and models, and planning human resources like a training program. The overall goal is to gain valuable intelligence from social media data to inform business decisions.
W2O Group Function Optimization 2014 reportW2O Group
Over the course of our existence, W2O Group has been working with global organizations, specifically Chief Communications Officers (CCOs), to better organize, structure and fully develop corporate communications as a function, a system, and a set of capabilities to better align with strategic priorities. The report is a compilation of lessons learned, insights gleaned and recommendations for companies of all sizes.
An update from MDigitalLife - including the number of docs with mapped digital footprints, the average age of those docs, and the correlation of real-world data like prescriptions written and referrals made. Presented on March 5, 2014 at the W2O Group's PreCommerce Summit (#W2OSummit)
2013 Social Commerce Summit- Brandon Burris with SnaptrendsW2O Group
Brandon Burris, Co-Founder and Chief Technology Officer of Snaptrends presents "Location-Based Social Listenining" at W2O Group's 3rd Annual Social Commerce Summit during SXSW. Interactive.
A new look at audience (rather than keyword) focused analytics. Presented by Greg Matthews at W2O Group's Social Commerce Summit on March 7, 2013 in Austin, Texas.
Slides from this weeks Guardian Media Academy Social Media for Business seminar.
Includes advice on:
- Creating your own digital media strategy
- Using different platforms like LinkedIn, Facebook, Twitter, YouTube etc
- Content Strategy
- Troubleshooting
- Social Media Guidelines and Policy
Useful links:
http://econsultancy.com/uk
W2O Group Function Optimization 2014 reportW2O Group
Over the course of our existence, W2O Group has been working with global organizations, specifically Chief Communications Officers (CCOs), to better organize, structure and fully develop corporate communications as a function, a system, and a set of capabilities to better align with strategic priorities. The report is a compilation of lessons learned, insights gleaned and recommendations for companies of all sizes.
An update from MDigitalLife - including the number of docs with mapped digital footprints, the average age of those docs, and the correlation of real-world data like prescriptions written and referrals made. Presented on March 5, 2014 at the W2O Group's PreCommerce Summit (#W2OSummit)
2013 Social Commerce Summit- Brandon Burris with SnaptrendsW2O Group
Brandon Burris, Co-Founder and Chief Technology Officer of Snaptrends presents "Location-Based Social Listenining" at W2O Group's 3rd Annual Social Commerce Summit during SXSW. Interactive.
A new look at audience (rather than keyword) focused analytics. Presented by Greg Matthews at W2O Group's Social Commerce Summit on March 7, 2013 in Austin, Texas.
Slides from this weeks Guardian Media Academy Social Media for Business seminar.
Includes advice on:
- Creating your own digital media strategy
- Using different platforms like LinkedIn, Facebook, Twitter, YouTube etc
- Content Strategy
- Troubleshooting
- Social Media Guidelines and Policy
Useful links:
http://econsultancy.com/uk
This case study describes the process we used to design the requirements for a new application that better serves Veterans on the web. Human Centered Design // Ideation // Innovation // Government.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Keynote by Seth Grimes, presented at the Knowledge Extraction from Social Media workshop, November 12, 2012, preceding the International Semantic Web Conference
Content strategy isn't just for big business, agencies and tech companies. The principles of content strategy can help anyone create meaningful, memorable content that works.
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Unicorn invasion: A UX workshop for all levels and stuff!J+E Creative
The first rule of design is "you are not the user." The second rule of design? "You are not the user."
Join us for an afternoon UX-design workshop that turns user research and the iterative design process on its head by combining a little bit of trivia, a little bit of Clue, and a lot of fun. Together, we'll learn about and practice techniques for combining research and research deliverables to create effective user-centered designs. In doing, we'll cover hot UX topics such as personas, journey maps, user-flows, wireframes, and the sexy mysteries of the UX process.
Presented in partnership between 9th Path Creative and J+E Creative.
About JD Jordan and Brandy Porter:
JD is a veteran visual and User Experience designer with experience as a creative director, a design director, and a consultant with some of the biggest agencies and brands in the ATL and beyond. He is an acclaimed author, public speaker, and design educator.
Brandy is a seasoned design leader who has directed award-winning solutions for top consumer brands across all manner of media, devices, and environments. She has taught interaction design at corporate and collegiate levels with a focus on user behavior, intuitive design and critical thinking.
Data and Analytics are all the rage these days and the appeal to use data to inform comms strategy is coming from all sides. You're collecting data everywhere. In your CRM, in your offline database, from your direct mail programs, from your social media, your events, etc. Perhaps you're even doing data appends from outside sources. You’re swimming in data! However, data in and of itself is useless. How do you get to a place where you’re able to transform your data into something meaningful?
Agile Data Science is a lean methodology that is adopted from Agile Software Development. At the core it centers around people, interactions, and building minimally viable products to ship fast and often to solicit customer feedback. In this presentation, I describe how this work was done in the past with examples. Get started today with our help by visiting http://www.alpinenow.com
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
This case study describes the process we used to design the requirements for a new application that better serves Veterans on the web. Human Centered Design // Ideation // Innovation // Government.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Keynote by Seth Grimes, presented at the Knowledge Extraction from Social Media workshop, November 12, 2012, preceding the International Semantic Web Conference
Content strategy isn't just for big business, agencies and tech companies. The principles of content strategy can help anyone create meaningful, memorable content that works.
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Unicorn invasion: A UX workshop for all levels and stuff!J+E Creative
The first rule of design is "you are not the user." The second rule of design? "You are not the user."
Join us for an afternoon UX-design workshop that turns user research and the iterative design process on its head by combining a little bit of trivia, a little bit of Clue, and a lot of fun. Together, we'll learn about and practice techniques for combining research and research deliverables to create effective user-centered designs. In doing, we'll cover hot UX topics such as personas, journey maps, user-flows, wireframes, and the sexy mysteries of the UX process.
Presented in partnership between 9th Path Creative and J+E Creative.
About JD Jordan and Brandy Porter:
JD is a veteran visual and User Experience designer with experience as a creative director, a design director, and a consultant with some of the biggest agencies and brands in the ATL and beyond. He is an acclaimed author, public speaker, and design educator.
Brandy is a seasoned design leader who has directed award-winning solutions for top consumer brands across all manner of media, devices, and environments. She has taught interaction design at corporate and collegiate levels with a focus on user behavior, intuitive design and critical thinking.
Data and Analytics are all the rage these days and the appeal to use data to inform comms strategy is coming from all sides. You're collecting data everywhere. In your CRM, in your offline database, from your direct mail programs, from your social media, your events, etc. Perhaps you're even doing data appends from outside sources. You’re swimming in data! However, data in and of itself is useless. How do you get to a place where you’re able to transform your data into something meaningful?
Agile Data Science is a lean methodology that is adopted from Agile Software Development. At the core it centers around people, interactions, and building minimally viable products to ship fast and often to solicit customer feedback. In this presentation, I describe how this work was done in the past with examples. Get started today with our help by visiting http://www.alpinenow.com
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
4. “ We just finished this campaign, can you help us
”
develop the metrics to show our value?
• Too many communications professionals
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
5. “
Here’s last quarter’s media analysis and last year’s
brand tracking data. Can we schedule a meeting to
”
review the 75-slide deck?
• Too many research professionals
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
6. “ Wow, did you see the opinion shift on today’s
dashboard? That story’s really working. Let’s amp it
”
up with some new content tomorrow.
• The opportunity in front of us
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
7. Marketers are currently swimming in data
People and brands send more than 340m tweets per day
People on Facebook share more than 684,000 bits of content
per day
People upload 72 hours of new video to YouTube every minute
Google receives over 2 million search queries a minute
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
8. Social Channels = New Frontier for Research
• Open, unfiltered channels
• Real-time market-driven conversations
• Engaged customer and partner communities
• Early warning system for competitive intelligence
• Lots of noise to filter, but plenty of valuable signal
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
9. Most companies take a two-pronged approach to measurement
“Improve” “Prove”
Provide inbound insights to inform Use data to track and report
decisions and optimize programs metrics, KPIs, business value
Real-Time Weekly Analysis
Intelligence & Monthly
Gathering Dashboards
Are our messages getting through with visibility and scale?
Are we shaping the content and conversation we want?
Are we a part of the conversation when it counts?
Are we fostering greater advocacy from influencers and consumers?
! " # ! $ " # % & ' ( ) * + , - # ) . & 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
# /
11. Making social data work outside of PR/marketing
• Concept of building a
dashboard to listen for
conversations outside of
PR/marketing applications
is easy
• Discover the data
• Analyze the data
• Segment
• Develop insights
• Execute based on those
insights
• Requires central source for
listening with organization
! " # ! $ " # % &# ' ( ) * + , - # ) . & 0 " &1 2 # & 0 0 % + # " - , ( # &,3 % * + 1 " .
/ /
13. Key elements of success…
1. Use the “right” tool(box) for the job.
2. Develop a social intelligence supply chain.
3. Institutionalize standard metrics and models.
4. Determine the right reporting cadence.
5. Verify software tools with analyst hand coding.
6. Plan protocols for real time crises.
7. Build a team who understands the business.
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
14. Think “toolbox,” not tool
• Don’t ask: “What tool should I use?”
• Instead ask: “What toolbox do I need?”
• So, what’s in the toolbox?
• Social media aggregator (Radian6, Sysomos, etc.)
• Owned media insights (Facebook, Twitter, etc.)
• Engagement tools (Tweetdeck, Hootsuite, Jive, etc.)
• Web and search analytics (Google, Omniture, etc.)
! " # ! $ " # % &# ' ( ) * + , - # ) . & 0 " & 2 # &/ 0 0 % + # " - , ( # &,3 % * + 1 " .
/ 1
15. Nine elements to evaluate a social media listening tool
Workflow functionality
16. Developing your social intelligence supply chain
Internal
Internal
Engagement
Engagement
Team
Team
Text
Data
Social
Social
Conversation
Conversation
Tool
Tool Reporting
Reporting
Feedback
Feedback
Loop /
Loop /
Non-Text Optimization
Optimization
Data
Dashboards
Dashboards
17. Framing your reporting approach around the Five W’s
• What are people saying about
your brand
• Where people are talking about
your brand
• When people are talking about
your brand
• Who is talking about your brand
• Why people are talking about
your brand
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
18. Plan the human resources, not just technology
Business/Brand #1 Business/Brand #2 Business/Brand #3 Business/Brand #4
Social COE Social COE Social COE Social COE
Stakeholders Stakeholders Stakeholders Stakeholders
In-House In-House In-House In-House In-House In-House In-House In-House
Business Business Business Business Business Business Business Business
Analyst Reporting Analyst Reporting Analyst Reporting Analyst Reporting
Agency Partner(s) & Agency Partner(s) & Agency Partner(s) & Agency Partner(s) &
External Analysts External Analysts External Analysts External Analysts
! " # ! $ " # % & ' ( ) * + , - # ) . & 0 " & 2 # &/ 0 0 % + # " - , ( # & 3 % * + 1 " .
# / 1 ,
19. Putting together an effective training program
• Take advantage of existing training
programs
• Start with a core team of people within
the company
• Spread training program to other parts of
the organization gradually
• Hands-on training as much as possible
• Create incentives/requirements to
complete training programs
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
20. Modern Day Issue Management
Modern day issues management
Identify Issues (>90% are Known)
Identify Issues (>90% are Known) Correct History
Correct History
Create an Monitor even
Profile
Profile early warning after issue
Pro / Con
Pro / Con system. ISSUE HITS burns out.
Right
Right
Influencers
Influencers
Influencers
Influencers
Know
Know Right
Right
SOC
SOC Words
Words
Volume
Volume
Know
Know Right
Right
(-)
(-) Prepare for Media Call Content
Content
Words
Words
-180 0 +180
Tag the
Tag the Right
Right
Right
Right Optimize Search Story
Story
Words
Words
Place
Place Right
Right
Right
Right 3rd
3rd
Content
Content SEARCH LEADS TO Parties
Parties
Brief / Get
Brief / Get RIGHT CONTENT Content
Content
to Know the
to Know the Syndication
Syndication
Influencers
Influencers Network
Network
REPORTERS INFLUENCED BY
SEARCH + COMPANY
Macro Industry Issues
Macro Industry Issues Full Awareness / Understand Timing / Linkage
25. What metrics are marketers tracking today?
Top metrics:
Two for reach/
exposure
One for
preference,
One for action
! " # ! $ " # % &# ' ( ) * + ,- # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - ,( # &,3 % * + 1 " .
26. Landing on the right metrics should be a familiar process
• Understanding what
your campaign goals and
objectives are
• Conducting benchmark
research
• Developing your
strategy and tactics
• Execution of your
campaign
• Measure and tweak
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
27. Three C’s and Three S’s of digital measurement
3C’s
Content Measures Conversation Community
Assess how content Measures Measures
is accessed, shared, Analyze volume, content, Assess audience, reach,
adapted and amplified sentiment and opinion forums and “touch points”
across various sites about companies/brands of company/brand content
and media properties across sites and media across sites, media
3S’s
Site Measures Search Measures Syndication
Assess the volume, Assess the paid and Measures
engagement, feedback organic search rankings Assess the volume,
and reach of content for company content, engagement, sentiment
shared via company’s brands and keyword and reach of content
web properties associations shared via the web
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
28. Sample metrics across social media networks
FACEBOOK TWITTER YOUTUBE FLICKR
Comments Clicks (or CTR) Subscribers Total Photo Views
Likes Retweets Total Video Total Photo Uploads
Views
Total Interactions Retweets/Post Views per Upload Average view per
photo
Total Clicks (or CTR) Tweet Reach Comments Number of comments
Shares Retweet Reach Ratings Number of likes
Impressions Average Reach Per Tweet Favorites
Pageviews % of posts that are @ replies
Overall Likes Number of lists
Comment Sentiment Followers
Demographics Sentiment
…NOW BURN THIS SLIDE FROM YOUR
MEMORY BANKS
! " # ! $ " # % &# ' ( ) * + , - # ) . &/ 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
29. Surveys are still an integral part of the measurement process
• Minimum of 200 people in any given
survey period
• Exposed to messaging through
social
• Not exposed to social messaging
• Identify how you’re going to survey
people and on what frequency
• Preferably every quarter using
the same method so as to not
confuse respondents
• Offline research synergies whenever
possible
• Language and questions should
be similar
! " # ! $ " # % &# ' ( ) * + , - # ) . & 0 " &1 2 # &/ 0 0 % + # " - , ( # &, 3 % * + 1 " .
/
31. Brand A Executive Dashboard: February 2012
Sample executive scorecard
Executive Scorecard
Top Issue Areas by Volume
Key Findings and Insights
•Brand A-related social media posts increased by
11.6%, signifying greater overall presence and
relevance in social media sphere
Brand A Social Media Reports of Brand A •Healthcare reform issues received greatest
Twitter protest
Summit; Americans for donations to ALEC, amount of media attention – continuing an upward
against TPP
Tax Reform takes American Action Network, trend.
agreement1 lobbyists.3 •IPAB-related news received large increase in
$140,000 from Brand A2
attention, due to upcoming legislative battle
•Social media volume spiked when Brand A was
tied in with various causes with high public
attention (i.e., TPP, ALEC donations, lobbying)
– By engaging citizens on issues with a Brand A-
favorable public opinion, Brand A can increase
share of volume and influence in conversation
•Twitter and mainstream media were responsible
for a majority of Brand A-related news sharing in
February.
! " # ! $ " # % &# ' ( ) * + , - # ) . & 0 " &1 2 # &/ 0 0 % + # " - , ( # & 3 % * + 1 " .
/ ,
32. Sample Full Scorecard February 2012
Brand A Scorecard:
Full Scorecard
(Compete.com)
Contents are proprietary
and confidential.
33. Where does the train come off the tracks?
• Marketers are
overwhelmed by the
sheer amount of data
available
• Unclear on which metrics
are actually laddering up
to campaign goals
• Lack of clarity on how
often we should be
measuring
THE BIGGEST REASON…NO
OBJECTIVE SETTING AT
THE BEGINNING
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