Brandon Burris, Co-Founder and Chief Technology Officer of Snaptrends presents "Location-Based Social Listenining" at W2O Group's 3rd Annual Social Commerce Summit during SXSW. Interactive.
An update from MDigitalLife - including the number of docs with mapped digital footprints, the average age of those docs, and the correlation of real-world data like prescriptions written and referrals made. Presented on March 5, 2014 at the W2O Group's PreCommerce Summit (#W2OSummit)
W2O Group Function Optimization 2014 reportW2O Group
Over the course of our existence, W2O Group has been working with global organizations, specifically Chief Communications Officers (CCOs), to better organize, structure and fully develop corporate communications as a function, a system, and a set of capabilities to better align with strategic priorities. The report is a compilation of lessons learned, insights gleaned and recommendations for companies of all sizes.
A new look at audience (rather than keyword) focused analytics. Presented by Greg Matthews at W2O Group's Social Commerce Summit on March 7, 2013 in Austin, Texas.
An update from MDigitalLife - including the number of docs with mapped digital footprints, the average age of those docs, and the correlation of real-world data like prescriptions written and referrals made. Presented on March 5, 2014 at the W2O Group's PreCommerce Summit (#W2OSummit)
W2O Group Function Optimization 2014 reportW2O Group
Over the course of our existence, W2O Group has been working with global organizations, specifically Chief Communications Officers (CCOs), to better organize, structure and fully develop corporate communications as a function, a system, and a set of capabilities to better align with strategic priorities. The report is a compilation of lessons learned, insights gleaned and recommendations for companies of all sizes.
A new look at audience (rather than keyword) focused analytics. Presented by Greg Matthews at W2O Group's Social Commerce Summit on March 7, 2013 in Austin, Texas.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Online Conversations: From Understanding to Action and SuccessW2O Group
Article by Dana M Lewis illustrating the MDigitalLife Integrated Healthcare Approach developed exclusively for clients of the W2O Group. Article originally appeared in Healthcare Strategy Alert! Issue 1 2016, published by the Forum for Healthcare Strategists.
Network scoring for 2015 healthcare conferencesW2O Group
Using the proprietary MDigitalLife Online Network Scoring Algorithm, we compared 8 different healthcare conferences from the past year. The presentation debuted during the JP Morgan Healthcare Conference in January of 2016. A full writeup of the results and methodology can be found here (Scoring online networks – and why ASH and ASCO are better | http://bit.ly/1n3zRk4)
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Online Conversations: From Understanding to Action and SuccessW2O Group
Article by Dana M Lewis illustrating the MDigitalLife Integrated Healthcare Approach developed exclusively for clients of the W2O Group. Article originally appeared in Healthcare Strategy Alert! Issue 1 2016, published by the Forum for Healthcare Strategists.
Network scoring for 2015 healthcare conferencesW2O Group
Using the proprietary MDigitalLife Online Network Scoring Algorithm, we compared 8 different healthcare conferences from the past year. The presentation debuted during the JP Morgan Healthcare Conference in January of 2016. A full writeup of the results and methodology can be found here (Scoring online networks – and why ASH and ASCO are better | http://bit.ly/1n3zRk4)