The document discusses developing a genuine love for reading in students. It describes pre-reading activities that should be done to prepare students and motivate them, including establishing a proper mindset, activating their prior knowledge, introducing themes, and motivating them to read. These activities aim to trigger students' background knowledge and set the mood for the reading lesson. The document also discusses motivation theory and how proper motivation can stimulate learning and make it quicker by involving more areas of the brain. It provides general principles of motivation, such as focusing attention on what needs to be learned and using incentives to motivate learning.