http://mindpersuasion.com
You can easily generate massive amounts of social confidence and magnetic levels of charisma when you lead the pack, instead of following the pack. Luckily, this is much easier than most people think. To learn more, please visit http://mindpersuasion.com/frame-control/
This is from a presentation that I gave to Hackers and Painters at plugin@blk71. It's messy, incomplete, and really ugly, but I'm just uploading it anyway. Will update it when I have the time.
Secrets Of Social Dominance And Powerful AuthorityGeorge Hutton
http://mindpersuasion.com
Everybody wants to follow the leader. Except, of course, for the leader, who only wants to lead. The secret to being a leader is pretty easy once you get the inside scoop. You can learn more here: http://mindpersuasion.com/frame-control/
Presentation on Territoriality for Environmental PsychologyAbed Islam
This is a demonstration of my love for thinking, for creating experiences, for living out of the box, and how that often means getting down & dirty with an array of skills including coding to say the least. Long story short instead of conducting research like we were told and left to do I lost several weeks of sleep to make a web-based system for entering and visualizing data over time. The ad-hoc system I developed became the focus of the research and in the end even the professor started thinking like a developer, "It's a shame this isn't on a mobile device!" (I didn't have any at the time.)
---
To draw conclusions one needs to have solid data.
But you don't want to stop at conclusions, you want to be able to keep going.
Having a flexible, easy-to-use GUI for punching data in can open countless doors for inquiry. The base conclusions you were thinking to land at would barely even be the beginning if your data is not just solid, but can be brought to life varying in visualization in at least as much as you care to ask.
This was our final presentation for PS3324: Environmental Psychology, Polytechnic Institute of NYU in the fall of 2008. The initial project was to gauge stress of commuters, but that wasn't happening. We chose to study territoriality in the University cafeteria and lounge. As we started conducting our research it hit us not only did we not know what we were looking for, our data was too volatile for figuring anything out.
I took it upon myself to make a drag-and-drop, web-based interface for recording and retrieving data. Students could be colored and shaped to describe ethnicity and gender. While developing and using the GUI we realized the environment itself is also dynamic and could offer more to say about groupings and territoriality. So we added environmental attributes such as chairs and tables all scaled according to the given template.
Undertaking developing a GUI, a usable system for punching in and visualizing data, was in and of itself an immensely rewarding and revealing experience. It completely transforms the entire nature of whatever one is researching and can bring so much to life.
http://mindpersuasion.com/
Most people have no idea of their social worth. Which means when you step up to the plate, you can easily take control over any social situation, Learn more: http://mindpersuasion.com/frame-control/
Food selection depends on the energy strategy of the feeder. The food size, quantity and quality varies with species to species and also depends on the ability of feeder, its body size etc.
Feeders are either specialists or opportunists. Food selection depends on competitive principle, learned aversion and food energy budget.
This is from a presentation that I gave to Hackers and Painters at plugin@blk71. It's messy, incomplete, and really ugly, but I'm just uploading it anyway. Will update it when I have the time.
Secrets Of Social Dominance And Powerful AuthorityGeorge Hutton
http://mindpersuasion.com
Everybody wants to follow the leader. Except, of course, for the leader, who only wants to lead. The secret to being a leader is pretty easy once you get the inside scoop. You can learn more here: http://mindpersuasion.com/frame-control/
Presentation on Territoriality for Environmental PsychologyAbed Islam
This is a demonstration of my love for thinking, for creating experiences, for living out of the box, and how that often means getting down & dirty with an array of skills including coding to say the least. Long story short instead of conducting research like we were told and left to do I lost several weeks of sleep to make a web-based system for entering and visualizing data over time. The ad-hoc system I developed became the focus of the research and in the end even the professor started thinking like a developer, "It's a shame this isn't on a mobile device!" (I didn't have any at the time.)
---
To draw conclusions one needs to have solid data.
But you don't want to stop at conclusions, you want to be able to keep going.
Having a flexible, easy-to-use GUI for punching data in can open countless doors for inquiry. The base conclusions you were thinking to land at would barely even be the beginning if your data is not just solid, but can be brought to life varying in visualization in at least as much as you care to ask.
This was our final presentation for PS3324: Environmental Psychology, Polytechnic Institute of NYU in the fall of 2008. The initial project was to gauge stress of commuters, but that wasn't happening. We chose to study territoriality in the University cafeteria and lounge. As we started conducting our research it hit us not only did we not know what we were looking for, our data was too volatile for figuring anything out.
I took it upon myself to make a drag-and-drop, web-based interface for recording and retrieving data. Students could be colored and shaped to describe ethnicity and gender. While developing and using the GUI we realized the environment itself is also dynamic and could offer more to say about groupings and territoriality. So we added environmental attributes such as chairs and tables all scaled according to the given template.
Undertaking developing a GUI, a usable system for punching in and visualizing data, was in and of itself an immensely rewarding and revealing experience. It completely transforms the entire nature of whatever one is researching and can bring so much to life.
http://mindpersuasion.com/
Most people have no idea of their social worth. Which means when you step up to the plate, you can easily take control over any social situation, Learn more: http://mindpersuasion.com/frame-control/
Food selection depends on the energy strategy of the feeder. The food size, quantity and quality varies with species to species and also depends on the ability of feeder, its body size etc.
Feeders are either specialists or opportunists. Food selection depends on competitive principle, learned aversion and food energy budget.
Habitat is a fundamental niche which refers to the multidimensional space with proximate factors. Habitat provides shelter, food, protection, mates, space for breeding, feeding, resting, roosting, courtship, grooming, sleeping etc.
There are essentially two types of people in the world. The first type may be extremely intelligent, or good or popular, but such people fail to leave a permanent mark in the world. The other type of people may or may not be bestowed with the above attributes. But they are able to make their name count in the world. Such people are able to touch others with a unique sort of power. They are remembered long after they are gone.
http://mindpersuasion.com/
If you tell yourself you want something, but never take action, your subconscious will start to doubt your honest. Learn More: http://mindpersuasion.com/tools/
Tony Robbins discusses the "invisible forces" that make us do what we do -- and high-fives Al Gore in the front row.
What is your motive for action? What is it that drives you in your life today? Not 10 years ago. Are you running the same pattern? Because I believe that the invisible force of internal drive, activated, is the most important thing. I'm here because I believe emotion is the force of life. All of us have great minds. Most of us here have great minds, right? We all know how to think. With our minds we can rationalize anything. We can make anything happen.
Sophie Kleber is the executive creative director at Huge, where she creates future-forward user experiences to help transform businesses and shape the way we use technology. From screen-based interfaces, to voice UIs, to sentient computing, Sophie’s work shapes some of the largest companies in the world, including IKEA, Under Armour, Goldman Sachs, and Warner Brothers. She is a thought leader in the future of design, has written on behalf of TED, and speaks regularly at SXSW.
How To Unlock The Mysteries of Your LifeGeorge Hutton
http://mindpersuasion.com/
If you all you know are your raw desires, you'll end up getting bounced around like a ping pong ball in a hurricane. But when you make them specific to your choices, you'll be on the right path. Learn How: http://mindpersuasion.com/
What Science Fiction Can Teach Us About Building Communities: EdinburghDawn Foster
Presented at LinuxCon Europe in Edinburgh.
Communities are one of the defining attributes that shape every open source project, not unlike how Asimov's 3 laws of robotics shape the behavior of robots and provide the checks and balances that help make sure that robots and community members continue to play nicely with others. When looking at open source communities from the outside, they may seem small and well-defined until you realize that they seem much larger and complex on the inside, and they may even have a mind of their own, not unlike the TARDIS from Doctor Who. We can even learn how we should not behave in our communities by learning more about the Rules of Acquisition and doing the opposite of what a good Ferengi would do. My favorite rules to avoid include, "Greed is eternal", â"You can always buy back a lost reputation" and "When in doubt, lie". This session focuses on tips told through science fiction.
What is Digital Empathy Anyway? Let's Find Out Together!Woj Kwasi
We build websites, we do marketing, but for crying out loud… will somebody think about the children… of the internet!? That’s you, that’s your mum, that’s the guy next door who likes pizza and Call of Duty (a lot), that’s the dentist who you see less often than you should. It’s everyone we’re trying to reach on the other side of an internet connection.
Woj has spent the last six years interviewing digital marketing’s finest to find out how we can understand these people and their digital behaviours more. After another year of poring over the transcripts, he’s assembled a podcast where he teaches his smart-alecky A.I. assistant, Bobby Bot, about what digital empathy is.
Woj shares discoveries from the journey and shows how you can use what he’s learned to give your customers more of what they need.
Don't Underestimate The Power Of InstinctsGeorge Hutton
http://mindpersuasion.com/
Instincts are incredibly powerful, but most people don't realize how powerful they are. Which means you can easily take charge of pretty much any situation when you simply know which buttons to push. Learn More : http://mindpersuasion.com/frame-control/
What Science Fiction Can Teach Us About Building CommunitiesDawn Foster
Presented at LinuxCon NA in New Orleans.
Communities are one of the defining attributes that shape every open source project, not unlike how Asimov's 3 laws of robotics shape the behavior of robots and provide the checks and balances that help make sure that robots and community members continue to play nicely with others. When looking at open source communities from the outside, they may seem small and well-defined until you realize that they seem much larger and complex on the inside, and they may even have a mind of their own, not unlike the TARDIS from Doctor Who. We can even learn how we should not behave in our communities by learning more about the Rules of Acquisition and doing the opposite of what a good Ferengi would do. My favorite rules to avoid include, "Greed is eternal", â"You can always buy back a lost reputation" and "When in doubt, lie". This session focuses on tips told through science fiction.
Habitat is a fundamental niche which refers to the multidimensional space with proximate factors. Habitat provides shelter, food, protection, mates, space for breeding, feeding, resting, roosting, courtship, grooming, sleeping etc.
There are essentially two types of people in the world. The first type may be extremely intelligent, or good or popular, but such people fail to leave a permanent mark in the world. The other type of people may or may not be bestowed with the above attributes. But they are able to make their name count in the world. Such people are able to touch others with a unique sort of power. They are remembered long after they are gone.
http://mindpersuasion.com/
If you tell yourself you want something, but never take action, your subconscious will start to doubt your honest. Learn More: http://mindpersuasion.com/tools/
Tony Robbins discusses the "invisible forces" that make us do what we do -- and high-fives Al Gore in the front row.
What is your motive for action? What is it that drives you in your life today? Not 10 years ago. Are you running the same pattern? Because I believe that the invisible force of internal drive, activated, is the most important thing. I'm here because I believe emotion is the force of life. All of us have great minds. Most of us here have great minds, right? We all know how to think. With our minds we can rationalize anything. We can make anything happen.
Sophie Kleber is the executive creative director at Huge, where she creates future-forward user experiences to help transform businesses and shape the way we use technology. From screen-based interfaces, to voice UIs, to sentient computing, Sophie’s work shapes some of the largest companies in the world, including IKEA, Under Armour, Goldman Sachs, and Warner Brothers. She is a thought leader in the future of design, has written on behalf of TED, and speaks regularly at SXSW.
How To Unlock The Mysteries of Your LifeGeorge Hutton
http://mindpersuasion.com/
If you all you know are your raw desires, you'll end up getting bounced around like a ping pong ball in a hurricane. But when you make them specific to your choices, you'll be on the right path. Learn How: http://mindpersuasion.com/
What Science Fiction Can Teach Us About Building Communities: EdinburghDawn Foster
Presented at LinuxCon Europe in Edinburgh.
Communities are one of the defining attributes that shape every open source project, not unlike how Asimov's 3 laws of robotics shape the behavior of robots and provide the checks and balances that help make sure that robots and community members continue to play nicely with others. When looking at open source communities from the outside, they may seem small and well-defined until you realize that they seem much larger and complex on the inside, and they may even have a mind of their own, not unlike the TARDIS from Doctor Who. We can even learn how we should not behave in our communities by learning more about the Rules of Acquisition and doing the opposite of what a good Ferengi would do. My favorite rules to avoid include, "Greed is eternal", â"You can always buy back a lost reputation" and "When in doubt, lie". This session focuses on tips told through science fiction.
What is Digital Empathy Anyway? Let's Find Out Together!Woj Kwasi
We build websites, we do marketing, but for crying out loud… will somebody think about the children… of the internet!? That’s you, that’s your mum, that’s the guy next door who likes pizza and Call of Duty (a lot), that’s the dentist who you see less often than you should. It’s everyone we’re trying to reach on the other side of an internet connection.
Woj has spent the last six years interviewing digital marketing’s finest to find out how we can understand these people and their digital behaviours more. After another year of poring over the transcripts, he’s assembled a podcast where he teaches his smart-alecky A.I. assistant, Bobby Bot, about what digital empathy is.
Woj shares discoveries from the journey and shows how you can use what he’s learned to give your customers more of what they need.
Don't Underestimate The Power Of InstinctsGeorge Hutton
http://mindpersuasion.com/
Instincts are incredibly powerful, but most people don't realize how powerful they are. Which means you can easily take charge of pretty much any situation when you simply know which buttons to push. Learn More : http://mindpersuasion.com/frame-control/
What Science Fiction Can Teach Us About Building CommunitiesDawn Foster
Presented at LinuxCon NA in New Orleans.
Communities are one of the defining attributes that shape every open source project, not unlike how Asimov's 3 laws of robotics shape the behavior of robots and provide the checks and balances that help make sure that robots and community members continue to play nicely with others. When looking at open source communities from the outside, they may seem small and well-defined until you realize that they seem much larger and complex on the inside, and they may even have a mind of their own, not unlike the TARDIS from Doctor Who. We can even learn how we should not behave in our communities by learning more about the Rules of Acquisition and doing the opposite of what a good Ferengi would do. My favorite rules to avoid include, "Greed is eternal", â"You can always buy back a lost reputation" and "When in doubt, lie". This session focuses on tips told through science fiction.
Whilst this card set has been developed primarily as a training aid for helping people and groups learn about Open Space Technology there’s no reason it can’t be used for more “business-as-usual” applications as well.
Chapter 7Thinking and IntelligenceFigure 7.1 Thinking .docxrobertad6
Chapter 7
Thinking and Intelligence
Figure 7.1 Thinking is an important part of our human experience, and one that has captivated people for centuries.
Today, it is one area of psychological study. The 19th-century Girl with a Book by José Ferraz de Almeida Júnior, the
20th-century sculpture The Thinker by August Rodin, and Shi Ke’s 10th-century painting Huike Thinking all reflect the
fascination with the process of human thought. (credit “middle”: modification of work by Jason Rogers; credit “right”:
modification of work by Tang Zu-Ming)
Chapter Outline
7.1 What Is Cognition?
7.2 Language
7.3 Problem Solving
7.4 What Are Intelligence and Creativity?
7.5 Measures of Intelligence
7.6 The Source of Intelligence
Introduction
Why is it so difficult to break habits—like reaching for your ringing phone even when you shouldn’t, such
as when you’re driving? How does a person who has never seen or touched snow in real life develop an
understanding of the concept of snow? How do young children acquire the ability to learn language with
no formal instruction? Psychologists who study thinking explore questions like these.
Cognitive psychologists also study intelligence. What is intelligence, and how does it vary from person
to person? Are “street smarts” a kind of intelligence, and if so, how do they relate to other types of
intelligence? What does an IQ test really measure? These questions and more will be explored in this
chapter as you study thinking and intelligence.
In other chapters, we discussed the cognitive processes of perception, learning, and memory. In this
chapter, we will focus on high-level cognitive processes. As a part of this discussion, we will consider
thinking and briefly explore the development and use of language. We will also discuss problem solving
and creativity before ending with a discussion of how intelligence is measured and how our biology
and environments interact to affect intelligence. After finishing this chapter, you will have a greater
appreciation of the higher-level cognitive processes that contribute to our distinctiveness as a species.
Chapter 7 | Thinking and Intelligence 217
7.1 What Is Cognition?
Learning Objectives
By the end of this section, you will be able to:
• Describe cognition
• Distinguish concepts and prototypes
• Explain the difference between natural and artificial concepts
Imagine all of your thoughts as if they were physical entities, swirling rapidly inside your mind. How is it
possible that the brain is able to move from one thought to the next in an organized, orderly fashion? The
brain is endlessly perceiving, processing, planning, organizing, and remembering—it is always active. Yet,
you don’t notice most of your brain’s activity as you move throughout your daily routine. This is only one
facet of the complex processes involved in cognition. Simply put, cognition is thinking, and it encompasses
the processes associated with perception, knowledge, problem solving, judgment, langu.
Chapter 7Thinking and IntelligenceFigure 7.1 Thinking .docxmccormicknadine86
Chapter 7
Thinking and Intelligence
Figure 7.1 Thinking is an important part of our human experience, and one that has captivated people for centuries.
Today, it is one area of psychological study. The 19th-century Girl with a Book by José Ferraz de Almeida Júnior, the
20th-century sculpture The Thinker by August Rodin, and Shi Ke’s 10th-century painting Huike Thinking all reflect the
fascination with the process of human thought. (credit “middle”: modification of work by Jason Rogers; credit “right”:
modification of work by Tang Zu-Ming)
Chapter Outline
7.1 What Is Cognition?
7.2 Language
7.3 Problem Solving
7.4 What Are Intelligence and Creativity?
7.5 Measures of Intelligence
7.6 The Source of Intelligence
Introduction
Why is it so difficult to break habits—like reaching for your ringing phone even when you shouldn’t, such
as when you’re driving? How does a person who has never seen or touched snow in real life develop an
understanding of the concept of snow? How do young children acquire the ability to learn language with
no formal instruction? Psychologists who study thinking explore questions like these.
Cognitive psychologists also study intelligence. What is intelligence, and how does it vary from person
to person? Are “street smarts” a kind of intelligence, and if so, how do they relate to other types of
intelligence? What does an IQ test really measure? These questions and more will be explored in this
chapter as you study thinking and intelligence.
In other chapters, we discussed the cognitive processes of perception, learning, and memory. In this
chapter, we will focus on high-level cognitive processes. As a part of this discussion, we will consider
thinking and briefly explore the development and use of language. We will also discuss problem solving
and creativity before ending with a discussion of how intelligence is measured and how our biology
and environments interact to affect intelligence. After finishing this chapter, you will have a greater
appreciation of the higher-level cognitive processes that contribute to our distinctiveness as a species.
Chapter 7 | Thinking and Intelligence 217
7.1 What Is Cognition?
Learning Objectives
By the end of this section, you will be able to:
• Describe cognition
• Distinguish concepts and prototypes
• Explain the difference between natural and artificial concepts
Imagine all of your thoughts as if they were physical entities, swirling rapidly inside your mind. How is it
possible that the brain is able to move from one thought to the next in an organized, orderly fashion? The
brain is endlessly perceiving, processing, planning, organizing, and remembering—it is always active. Yet,
you don’t notice most of your brain’s activity as you move throughout your daily routine. This is only one
facet of the complex processes involved in cognition. Simply put, cognition is thinking, and it encompasses
the processes associated with perception, knowledge, problem solving, judgment, langu ...
http://mindpersuasion.com/
Most people focus on content. But when you look for structure, you'll see a whole new world. Here's How: http://mindpersuasion.com/luck-activator/
Similar to Develop Deep Secrets of Social Dominance and Personal Magnetism (20)
http://mindpersuasion.com/fearless/
If you want to become exceptional, you are going to need to upgrade your brain from your factory settings. Here's how you can do that: http://mindpersuasion.com/fearless/
Simple Steps To Rewire Your Thinking ProcessGeorge Hutton
http://mindpersuasion.com/fearless/
If you continually have thoughts you don't like, you can rearrange how your automatic thoughts lead to your automatic emotions. Learn How: http://mindpersuasion.com/fearless/
How To Permanently Obliterate False FearsGeorge Hutton
http://mindpersuasion.com/fearless/
Almost every single one of your fears is based on a misunderstanding of your environment. With consistent mental practice, you can systematically obliterate those fears. Learn How: http://mindpersuasion.com/fearless/
How To Go Back In Time And Change Your PastGeorge Hutton
http://mindpersuasion.com/ir/
All of your beliefs are false. Which means you can change the ones you don't like and keep you back into ones that are life enhancing and help you move forward. Learn How: http://mindpersuasion.com/ir/
http://mindpersuasion.com/ir/
Many people like the idea of an unbeatable close or some kind of magic pick up line that she can't resist. In truth, these techniques do much more harm than good. Learn More: http://mindpersuasion.com/ir/
http://mindpersuasion.com/ir/
If you want to resonate with somebody on a deep level, you've got to open up yourself, and you've got to open up them. Both are these are incredibly easy. Learn How: http://mindpersuasion.com/ir
How To Turbo Charge Your Personal MagnetismGeorge Hutton
http://mindpersuasion.com/ir/
Being able to resonate with others is an incredible skill that will make you much more persuasive, seductive,and charismatic. The good news is that it is incredibly easy to learn. Find Out How: http://mindpersuasion.com/ir/
How To Speak To Them On Their WavelengthGeorge Hutton
http://mindpersuasion.com/ir/
If you speak to anybody on their wavelength, they will be much more likely to go along with your ideas. Luckily, learning how to do this is incredibly easy. Learn How: http://mindpersuasion.com/ir/
http://mindpersuasion.com/ir/
If you practiced juggling, you would get pretty good at juggling. If you practiced thinking, you would become an expert thinker about all things. Learn How: http://mindpersuasion.com/ir/
http://mindpersuasion.com/ir/
If you can easily create mutually beneficial relationships with a wide variety of people, there's not a lot that you won't be able to accomplish. Learn More: http://mindpersuasion.com/ir/
To Succeed You Must Break From The PackGeorge Hutton
http://mindpersuasion.com/kindle/
If you want to get things that most people don't, you'll need to do things that most people don't. Which means you'll need to take risks and always accept all feedback Learn How: http://mindpersuasion.com/kindle.
http://mindpersuasion.com/kindle/
Assertiveness is just like a muscle. The more you practice it, the easier it gets. Learn More: http://mindpersuasion.com/kindle/
How To Create An Imaginary Life Coach That Will Guide You To SuccessGeorge Hutton
http://mindpersuasion.com/kindle/
If you want a coach, but can't really afford one, here's a great way to create one in your mind, that will always keep you on your toes. http://mindpersuasion.com/kindle/
Why Shortcuts Are A Incredibly Dangerous StrategyGeorge Hutton
http://mindpersuasion.com/kindle/
Everybody loves the idea of "one weird trick" that can get us what we want without any effort. But looking for shortcuts can be incredibly dangerous. Learn Why: http://mindpersuasion.com/kindle/
Why You Must Always Embrace Trial and ErrorGeorge Hutton
http://mindpersuasion.com/kindle/
It's easy to fall for the trap of a step by step process to get whatever you want. Unfortunately that is impossible, because we humans rarely know all the variables involved. Learn More: http://mindpersuasion.com/kindle/
http://mindpersuasion.com/kindle/
If you can master this one skill, you will be able to master any other skill you choose. Learn More: http://mindpersuasion.com/kindle/
Consistent Practice Will Yield Enormous ResultsGeorge Hutton
http://mindpersuasion.com/kindle/
If you want to create a fantastic life, you'll need to take consistent daily action. Here's How: http://mindpersuasion.com/kindle/
How To Make Use Of Your Extended PhenotypeGeorge Hutton
http://mindpersuasion.com/kindle/
Your DNA is responsible for building up who you are. But it's also responsible for building up your life, and your world, over which you have enormous control. Learn How: http://mindpersuasion.com/kindle/
http://mindpersuasion.com/kindle/
If you have ever achieved a huge goal you've been working on for a while, it's easy to experience letdown. However, there is a way to stay hunger and motivated.Learn How: http://mindpersuasion.com/kindle/
Why You Should Never Fight Your InstinctsGeorge Hutton
http://mindpersuasion.com/kindle/
Your instincts are very powerful. Which means if you try and fight against them, you will lose. On the other hand, if you figure out a way to work with them, you'll always come out ahead. Learn More: http://mindpersuasion.com/kindle/
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. One thing that's tough to wrap our
minds around is structure vs. content.
3. We are always focused on content,
and we always think that content is
the driving force of our actions, but it
rarely is.
4. I recently finished this dense book
about the nature of human
consciousness, which described that
more and more of our decision making
process is not what we think it is.
5. The content, or the reason we think
we do stuff, is just an "after the fact"
story, made up that "sounds good."
6. It's like our subconscious is doing all
the decision making, and our poor
conscious minds are following behind,
trying to think up reasons why we're
doing stuff.
27. But once you understand how these
subconscious "structures" work, and
how they pre-frame pretty much ALL
"content," you can leverage them to
your advantage.