The document discusses creating an exceptional web experience using web mapping. It describes the current state of web mapping and addresses Australia's productivity deficit by making online versions of documents that integrate various inputs like books, images, charts, maps and geospatial files. The goal is to create an immersive and engaging experience for users by automating behaviors, building intelligence into the application to interpret data for users so they don't have to do the hard work. It emphasizes developing a good team with complementary skills over around 3 months to develop a framework that delivers the 500MB of text and 3.5GB of geospatial data in a simple but not oversimplified user-centric design.