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Develop a brief Integrated Marketing Communications (IMC)
for the company or product you are working on in your
assignments.
First, tell us about your company or product. What is your
unique selling proposition?
How do you distinguish your product or company from your
competitors?
Now, think about how to communicate this information using
the AIDA principle (Attention, Interest, Desire, Action).
Describe your ad and promotion.
How would you vary your ad for different media platforms?
How would you vary the schedule to air it for maximum
coverage with minimal expense?
Remarks: See (2) attachment for additional information and
references must be cited.
Attachment 1 - Provide your response in this format using the
acronym AIDA.
Attachment 2 - My marketing plan for my company "Slice" for
additional information.

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Develop a brief Integrated Marketing Communications (IMC) for th

  • 1. Develop a brief Integrated Marketing Communications (IMC) for the company or product you are working on in your assignments. First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors? Now, think about how to communicate this information using the AIDA principle (Attention, Interest, Desire, Action). Describe your ad and promotion. How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense? Remarks: See (2) attachment for additional information and references must be cited. Attachment 1 - Provide your response in this format using the acronym AIDA.
  • 2. Attachment 2 - My marketing plan for my company "Slice" for additional information.