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Media Ministry in Action
ABOUT ME
Steven Koster 
• Started in Video Production 
– BA and MA in Telecommunication 
• Web-based communication 
• Software Product Manager 
• Seminary (MDiv) and Ordained Minister 
• Now lead Media Ministry 
– Media Technology for mediated ministry 
• Theme: internal startups for community
CONTEXT
Post-Christian, in English 
• Domestic and International 
– 10% speak English as a first language 
– 20% as a second language 
• Post-Christian cultures 
• Post-modern sensibilities 
• Millennial authority is personal 
• Media landscape is fractured and social
MINISTRY STRUCTURE
What is Back To God? 
• Back to God is a radio program? 
• There is no such thing as 
“Back to God Hour” anymore!
What is Back To God? 
• Ten languages 
• Indigenous, Local staff 
• Offices around the world 
– Canada, Nigeria, Brazil, 
Cyprus, Egypt, India 
– Moscow, Jakarta, Tokyo, Hong 
Kong 
– New studio facilities in Brazil 
• Media Missions agent of 
combined congregations!
Back to God Ministries International 
Water covers two-thirds of the Earth. 
We cover the rest.
WHAT IS REFRAME MEDIA?
THEOLOGY
The Threads 
• Rooted in institutional denomination 
– Not really para-church 
– We represent CRCNA congregations 
– We share in the institutional church’s task 
• Rock Star Incarnational ministry? 
• What is ReFrame Media all about?
The Threads: #1 
• It’s about God, who he is and what he 
does 
– We want to fill your life—mind, body, and 
spirit—with God’s story. But it’s not about us, 
our listeners, or our donors. It’s not even 
about you. It’s about God. 
– God reveals, revives, restores, reforms, and 
reshapes your life to be more and more in line 
with the script he has for this world. 
– It’s all about the God of second chances, in 
Christ, by the Spirit.
The Threads: #2 
• It’s about God’s whole story. 
– Creation: we are made in God’s image. 
– Fall: sin twists us and our world. 
– Redemption: life re-opened through Jesus. 
– Restoration: God renews all things, even 
now. 
• It’s more than 
‘get saved, wait for heaven’ 
• A Reformed Worldview that ReFrames
The Threads: #3 
• It’s about Your Whole Life being 
transformed. 
– When God’s story gets poured into your life, 
your whole life changes. 
– God made you to glorify him in everything you 
do, so everything about you is renewed-- 
your marriage, your kids, your work, your 
play, your friends, your projects, all of it--so 
that you might flourish, the way you were 
meant to. 
– God makes your whole life whole again.
The Threads: #3 ( God of Re: ) 
• Redirect 
• Reengage 
• Rediscover 
• Refresh 
• Renew 
• Rethink 
• Revive 
• Restart 
• Reform 
• Restore 
• Reconnect 
• Refocus 
• Recreate 
• Redo 
• Reorient 
• Review 
• Rename 
• Recall 
• Reinvent 
• Recast 
• Rework 
• Reflect 
• Reestablish 
• Redesign 
• Reset 
• Relive 
• Rebuild
The Threads: #4 
– We invite you right where you are, 
physically and spiritually. Old or young, 
near or far, Lost or Mature. We want to 
help you discover more of God 
– We maximize the media tools--Internet, 
video, radio, print, and other technologies- 
-to invite you to engage us, each other, 
and especially God.
The Threads: #5 
• It’s about relationship & community 
– We want not only to provide you 
opportunities to encounter God, but to 
engage you in a conversation. We are 
the Body of Christ. 
– We offer you a glimpse of the Kingdom of 
God in God’s whole story, but we also 
invite you to tell your own stories to us 
and others.
The Threads braided as a 
vision for a changed world: 
Seeing God’s Story 
in Your Life
How do we show God’s story? 
GOAL: LIFELONG DISCIPING 
RELATIONSHIP
Relationships 
• Ministry experiences: God & You 
• Two-way conversation 
• Multi-touch & Mass media 
• Progressive: growing over time 
– Managing relationship funnel is ministry 
• Excludes focus on technology 
• Excludes focus on aesthetic “excellence” 
• Excludes mere confrontation 
• Excludes this being about us or someone 
else
Discipling 
• Specifically Christ-orienting 
– Includes Evangelism & Discipleship 
– Demands, at some level, scandal of the 
cross 
• Excludes mere Inspiration 
• Excludes mere public service 
• Rooted in our nature as the 
Institutional Church 
• Specifically Christ-Body Orienting
Lifelong 
• Our scope has decades of you in view 
– We hope to walk with you over years 
• Calls for Mosaic: connected, targeted 
programs 
– Excludes independent programs 
– The Mosaic is not a by-product or 
placeholder, but central to mission 
– Reinforces persona-relationship funnel across 
programs 
• Calls for on-going programs 
– Excludes one-offs, or a publishing model
We are in the 
Lifelong Discipling 
Relationship 
business, so that 
You will see God’s story 
reframe your life
How do we cultivate Lifelong Discipling Relationships? 
STRATEGY: TARGETED 
PROGRAMS
• Multi-target 
Inter-connected 
Multi-channel
The Tools: multi-channel 
Media Channels 
• Radio [push] 
• Video 
• Internet Web [pull] 
• Fixed Media (CDs) 
• Print 
• Online Forum 
• Email [2-way] 
• Social Media 
• Phone / Mobile 
• In-Person 
Social Funnel 
• Awareness 
• Engagement 
• Follow-Up 
• Commitment
refresh, 
refocus, 
renew
ThisIsToday.net
m.ThisIsToday.net
•Over 
24,000 on 
daily email 
•8.7M emails 
annually 
•@ 25% 
open rate = 
2.1M actual
BTGH English: EFL
A weekly radio 
program & podcast 
that plays the best 
under-appreciated 
music from Christian 
artists. 
“After listening to Under The 
Radar… I'm hooked. Thank you 
for providing an alternate to 
mainstream CCM. Also, I enjoy 
your commentary between songs 
- everything points my heart to 
our great God.” 
[Jonathan W. – Raleigh, NC]
With Words of Hope 
and HCJB Global
BTG English Ministry
Training 
• Free resources online 
• Case studies & white papers 
• In-person workshops 
Blogging 
• Discussion on latest trends & best practices 
• Conversation starters for Facebook & Twitter 
Consulting 
• 1-on-1 help with communications strategies
ReFrameMedia.co 
m
Measuring for Lifelong Discipleship Relationships 
HOW MEASURE IMPACT?
Measuring “Relationship” 
• Relationship Funnel
Awareness 
Subscriptions 
Consumptions 
Reactions
Measuring “Relationship” IOI 
• For NPO, revenue is not an output 
– ROI is not a valid measure of ministry 
• Mission Success or Impact is output 
• The bottom of our funnel is 
REACTIONS 
– Not ROI (dollars returned for investment) 
– But IOI (Impact returned for investment) 
– So key metric is REACTIONS per COST
Measuring “Discipling” 
• Would like to measure Spiritual Growth 
– Head, Heart, and Hands Discipleship 
– How measure discipleship? 
• Best answer for now is ANECDOTAL 
– Are we hearing stories of Christ-orientation?
Measuring “Lifelong” 
• Looks to longevity and 
cross-program interest 
• Long-term fans 
• Multi-Program fans 
• But this would require better tracking of 
individual fans
MARKETING THE MOSAIC
Marketing Funnel? 
Awareness 
Knowledge 
Interest 
Donate 
Sustainer 
Payoff!
Ministry Funnel 
Awareness (Attract) 
Knowledge (Capture) 
Registration 
Interest (Engage) 
Invest (Close) 
Sustainer 
Ministry 
Conversations 
Ministry 
Stewards 
Payoff! 
comment, vote, advocate, participate 
Donate
• Lifelong 
Discipling 
Relationships
• Lifelong 
Discipling 
Relationships Ken 
LAURA 
James
Photo 
Meet Laura
Laura’s Orientation 
• Does devotionals alone (in the morning) or 
with family (at the table) 
• Facing challenges and family issues 
• Is past a lot of the firsts in her life (job, kids, 
house, etc.) 
• Working out career and family balance 
• Very, very busy 
• Being exposed to new life issues (divorce, 
aging parents, etc.)
Laura’s Objectives for Today 
• Wants to learn more about devotions 
• Looking for solid devotional material 
• Wants to be equipped as a mom and wife 
• Needs meditation time 
• Needs something quick and easy (10-15 
minutes) 
• Wants to learn more about the Bible 
• Needs spiritual hygiene/jumpstart for the day
Laura says about herself: 
• I’m so busy managing my family and work that I need a 
quick devotional I can use every day. 
• My kids are facing issues and I need help and guidance. 
• My kids are growing up and I need to do a better job 
instilling Christian values in their lives. 
• I don’t even know where to get started. 
• I just need some time to hear God. 
• I want something that will help me start my day. 
• I have no greater joy than having my children walk in the 
truth. 
• I’m looking for connection with other women and a 
community.
• Lifelong 
Discipling 
Relationships 
LAURA
ADVICE?
Two Cents of Advice 
• Own your education 
– What do you need for what’s next? 
– Never stop learning 
• Know yourself well 
– StrengthsFinder, Myers-Briggs, DISC, etc. 
• Ministry is out of who you are and how 
you are experienced 
– EQ is more important than IQ
QUESTIONS?
20131129 trinity class
20131129 trinity class

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20131129 trinity class

  • 3. Steven Koster • Started in Video Production – BA and MA in Telecommunication • Web-based communication • Software Product Manager • Seminary (MDiv) and Ordained Minister • Now lead Media Ministry – Media Technology for mediated ministry • Theme: internal startups for community
  • 5. Post-Christian, in English • Domestic and International – 10% speak English as a first language – 20% as a second language • Post-Christian cultures • Post-modern sensibilities • Millennial authority is personal • Media landscape is fractured and social
  • 7. What is Back To God? • Back to God is a radio program? • There is no such thing as “Back to God Hour” anymore!
  • 8. What is Back To God? • Ten languages • Indigenous, Local staff • Offices around the world – Canada, Nigeria, Brazil, Cyprus, Egypt, India – Moscow, Jakarta, Tokyo, Hong Kong – New studio facilities in Brazil • Media Missions agent of combined congregations!
  • 9. Back to God Ministries International Water covers two-thirds of the Earth. We cover the rest.
  • 10. WHAT IS REFRAME MEDIA?
  • 11.
  • 13. The Threads • Rooted in institutional denomination – Not really para-church – We represent CRCNA congregations – We share in the institutional church’s task • Rock Star Incarnational ministry? • What is ReFrame Media all about?
  • 14. The Threads: #1 • It’s about God, who he is and what he does – We want to fill your life—mind, body, and spirit—with God’s story. But it’s not about us, our listeners, or our donors. It’s not even about you. It’s about God. – God reveals, revives, restores, reforms, and reshapes your life to be more and more in line with the script he has for this world. – It’s all about the God of second chances, in Christ, by the Spirit.
  • 15. The Threads: #2 • It’s about God’s whole story. – Creation: we are made in God’s image. – Fall: sin twists us and our world. – Redemption: life re-opened through Jesus. – Restoration: God renews all things, even now. • It’s more than ‘get saved, wait for heaven’ • A Reformed Worldview that ReFrames
  • 16. The Threads: #3 • It’s about Your Whole Life being transformed. – When God’s story gets poured into your life, your whole life changes. – God made you to glorify him in everything you do, so everything about you is renewed-- your marriage, your kids, your work, your play, your friends, your projects, all of it--so that you might flourish, the way you were meant to. – God makes your whole life whole again.
  • 17. The Threads: #3 ( God of Re: ) • Redirect • Reengage • Rediscover • Refresh • Renew • Rethink • Revive • Restart • Reform • Restore • Reconnect • Refocus • Recreate • Redo • Reorient • Review • Rename • Recall • Reinvent • Recast • Rework • Reflect • Reestablish • Redesign • Reset • Relive • Rebuild
  • 18. The Threads: #4 – We invite you right where you are, physically and spiritually. Old or young, near or far, Lost or Mature. We want to help you discover more of God – We maximize the media tools--Internet, video, radio, print, and other technologies- -to invite you to engage us, each other, and especially God.
  • 19. The Threads: #5 • It’s about relationship & community – We want not only to provide you opportunities to encounter God, but to engage you in a conversation. We are the Body of Christ. – We offer you a glimpse of the Kingdom of God in God’s whole story, but we also invite you to tell your own stories to us and others.
  • 20. The Threads braided as a vision for a changed world: Seeing God’s Story in Your Life
  • 21. How do we show God’s story? GOAL: LIFELONG DISCIPING RELATIONSHIP
  • 22. Relationships • Ministry experiences: God & You • Two-way conversation • Multi-touch & Mass media • Progressive: growing over time – Managing relationship funnel is ministry • Excludes focus on technology • Excludes focus on aesthetic “excellence” • Excludes mere confrontation • Excludes this being about us or someone else
  • 23. Discipling • Specifically Christ-orienting – Includes Evangelism & Discipleship – Demands, at some level, scandal of the cross • Excludes mere Inspiration • Excludes mere public service • Rooted in our nature as the Institutional Church • Specifically Christ-Body Orienting
  • 24. Lifelong • Our scope has decades of you in view – We hope to walk with you over years • Calls for Mosaic: connected, targeted programs – Excludes independent programs – The Mosaic is not a by-product or placeholder, but central to mission – Reinforces persona-relationship funnel across programs • Calls for on-going programs – Excludes one-offs, or a publishing model
  • 25. We are in the Lifelong Discipling Relationship business, so that You will see God’s story reframe your life
  • 26. How do we cultivate Lifelong Discipling Relationships? STRATEGY: TARGETED PROGRAMS
  • 28. The Tools: multi-channel Media Channels • Radio [push] • Video • Internet Web [pull] • Fixed Media (CDs) • Print • Online Forum • Email [2-way] • Social Media • Phone / Mobile • In-Person Social Funnel • Awareness • Engagement • Follow-Up • Commitment
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  • 37. •Over 24,000 on daily email •8.7M emails annually •@ 25% open rate = 2.1M actual
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  • 49. A weekly radio program & podcast that plays the best under-appreciated music from Christian artists. “After listening to Under The Radar… I'm hooked. Thank you for providing an alternate to mainstream CCM. Also, I enjoy your commentary between songs - everything points my heart to our great God.” [Jonathan W. – Raleigh, NC]
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  • 58. With Words of Hope and HCJB Global
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  • 62. Training • Free resources online • Case studies & white papers • In-person workshops Blogging • Discussion on latest trends & best practices • Conversation starters for Facebook & Twitter Consulting • 1-on-1 help with communications strategies
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  • 65. Measuring for Lifelong Discipleship Relationships HOW MEASURE IMPACT?
  • 66. Measuring “Relationship” • Relationship Funnel
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  • 69. Measuring “Relationship” IOI • For NPO, revenue is not an output – ROI is not a valid measure of ministry • Mission Success or Impact is output • The bottom of our funnel is REACTIONS – Not ROI (dollars returned for investment) – But IOI (Impact returned for investment) – So key metric is REACTIONS per COST
  • 70. Measuring “Discipling” • Would like to measure Spiritual Growth – Head, Heart, and Hands Discipleship – How measure discipleship? • Best answer for now is ANECDOTAL – Are we hearing stories of Christ-orientation?
  • 71. Measuring “Lifelong” • Looks to longevity and cross-program interest • Long-term fans • Multi-Program fans • But this would require better tracking of individual fans
  • 73. Marketing Funnel? Awareness Knowledge Interest Donate Sustainer Payoff!
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  • 75. Ministry Funnel Awareness (Attract) Knowledge (Capture) Registration Interest (Engage) Invest (Close) Sustainer Ministry Conversations Ministry Stewards Payoff! comment, vote, advocate, participate Donate
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  • 77. • Lifelong Discipling Relationships
  • 78. • Lifelong Discipling Relationships Ken LAURA James
  • 80. Laura’s Orientation • Does devotionals alone (in the morning) or with family (at the table) • Facing challenges and family issues • Is past a lot of the firsts in her life (job, kids, house, etc.) • Working out career and family balance • Very, very busy • Being exposed to new life issues (divorce, aging parents, etc.)
  • 81. Laura’s Objectives for Today • Wants to learn more about devotions • Looking for solid devotional material • Wants to be equipped as a mom and wife • Needs meditation time • Needs something quick and easy (10-15 minutes) • Wants to learn more about the Bible • Needs spiritual hygiene/jumpstart for the day
  • 82. Laura says about herself: • I’m so busy managing my family and work that I need a quick devotional I can use every day. • My kids are facing issues and I need help and guidance. • My kids are growing up and I need to do a better job instilling Christian values in their lives. • I don’t even know where to get started. • I just need some time to hear God. • I want something that will help me start my day. • I have no greater joy than having my children walk in the truth. • I’m looking for connection with other women and a community.
  • 83. • Lifelong Discipling Relationships LAURA
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  • 86. Two Cents of Advice • Own your education – What do you need for what’s next? – Never stop learning • Know yourself well – StrengthsFinder, Myers-Briggs, DISC, etc. • Ministry is out of who you are and how you are experienced – EQ is more important than IQ