The document discusses how businesses and economies are constantly evolving due to factors such as new technologies, globalization, and changing customer needs. It outlines how businesses have similar basic structures, strategies, and tactics regardless of size or industry, but these are influenced by the type of purchase and distribution channel employed. The role of technologists in businesses is also changing, with technology now needing to focus on customer engagement and collaboration rather than just back office operations. Overall, businesses must adapt to remain competitive by leveraging new technologies to differentiate themselves and create value for customers.
How can cluster initiatives support the change process?Klaus Haasis
Given that emerging industries mean radical reconfiguration, cluster initiatives for emerging industries need to be ‘radically reorganized’, too, as to be able to provide the right support. This would not be possible if a cluster initiative tries to deal with a radically reconfigured industry only with traditional cluster management tools used for any other industry as demands of an emerging industry may differ substantially from the demands and characteristics of traditional industries. Not only need cluster initiatives be adapted to the specifics of emerging industries, but also new types of financing tools and approaches need to be established or existing ones radically changed. Lastly, new / emerging industries, new cluster initiatives for emerging industries and new financing tools can hardly be realized without also adjusting policy approaches accordingly. New policy approaches should take into account the fact that emerging industries are not organised according to the structure of public institutions or ministries in charge and also take heed of the dilemma between being radically innovative while following policymakers’ and administrations’ rules. In this sense, it is almost impossible for emerging industries to take advantage of policy support tools that require high administrative burdens or providing (financial) guarantees in order to receive for instance funds given that they have not generated much equity finance in early project-phases.
The presentation talks about the megatrends and the game changers in the IT industry for 2012-14
1. Consumerization/mobile
2. Data
3. IT as a service
4. Risk Management
Emerging Tech and Emerging Economies -- 2009.08.19 Stephen Goodman Presentati...svmn
"Emerging Engagement Models/ Lessons at the intersection of emerging technologies and emerging economies." Presented by Stephen Goodman to Silicon Valley Microfinance Network (SVMN) August 19, 2009.
BBVA Innovation Edge. Simple Bank (English)Hugo Najera
Simple bank is the way the world calls our customer centric bank. In this issue we sum up the best social business case study using simple bank and we analyze future opportunities around it. 'BBVA InnovationEdge' is the first corporate multiplatform magazine focused on innovation. Each edition featuresarticles, analysis and huge information about a particular theme. The mainpurpose of the magazine is to express the new trends and the upcomingtechnologies that may impact to the financial industry.
How can cluster initiatives support the change process?Klaus Haasis
Given that emerging industries mean radical reconfiguration, cluster initiatives for emerging industries need to be ‘radically reorganized’, too, as to be able to provide the right support. This would not be possible if a cluster initiative tries to deal with a radically reconfigured industry only with traditional cluster management tools used for any other industry as demands of an emerging industry may differ substantially from the demands and characteristics of traditional industries. Not only need cluster initiatives be adapted to the specifics of emerging industries, but also new types of financing tools and approaches need to be established or existing ones radically changed. Lastly, new / emerging industries, new cluster initiatives for emerging industries and new financing tools can hardly be realized without also adjusting policy approaches accordingly. New policy approaches should take into account the fact that emerging industries are not organised according to the structure of public institutions or ministries in charge and also take heed of the dilemma between being radically innovative while following policymakers’ and administrations’ rules. In this sense, it is almost impossible for emerging industries to take advantage of policy support tools that require high administrative burdens or providing (financial) guarantees in order to receive for instance funds given that they have not generated much equity finance in early project-phases.
The presentation talks about the megatrends and the game changers in the IT industry for 2012-14
1. Consumerization/mobile
2. Data
3. IT as a service
4. Risk Management
Emerging Tech and Emerging Economies -- 2009.08.19 Stephen Goodman Presentati...svmn
"Emerging Engagement Models/ Lessons at the intersection of emerging technologies and emerging economies." Presented by Stephen Goodman to Silicon Valley Microfinance Network (SVMN) August 19, 2009.
BBVA Innovation Edge. Simple Bank (English)Hugo Najera
Simple bank is the way the world calls our customer centric bank. In this issue we sum up the best social business case study using simple bank and we analyze future opportunities around it. 'BBVA InnovationEdge' is the first corporate multiplatform magazine focused on innovation. Each edition featuresarticles, analysis and huge information about a particular theme. The mainpurpose of the magazine is to express the new trends and the upcomingtechnologies that may impact to the financial industry.
En el marco del seminario Software libre en entorno empresarial organizado por Jesús Barahona, Profesor URJC/libresoft y Profesor EOI, dirigido principalmente a los alumnos del Master en Economía digital e Industrias creativas, Juan José Hierro, Telefónica I + D / Morfeo Community, presenta el software abierto como verdadera arma.
24_06_2010
The first seminar of Friends4Growth in Ho Chi Minh city with Dr. Philip Charles ZERRILLO (Dr.Z) from SMU - Singapore Management University.
Friends4Growth
Together We Grow
--------------------------------------------------
Friends4Growth is a group of young professionals, who share a common passion to learn and grow more in their career through formal and informal educational opportunities. The group was founded by Vietnamese national Le Tran, a Wharton MBA Class of 2009.
The Friends4Growth mission is as follows:
- Be a place for young professionals to exchange and enhance knowledge
- Bring educational opportunities to members by providing access to well-known professors, business leaders and industry experts
- Provide information of universities around the world to members with intention to study abroad
- Share experience in studying, job search, working and living outside Vietnam
To achieve its mission, the group organizes various activities on a monthly basis to its members, such as:
- Seminars on various industry topics, with a sponsorship of the Singapore Management University.
- Coffee chats with experienced professionals from more developed economies
- Q&A sessions covering overseas life and work from seasoned experts
Website: www.friends4growth.com
Join us at: http://facebook.com/friends4growth and http://vn.linkedin.com/in/friends4growth
If you have any inquiry, please contact us at info@friends4growth.com
Atos organiza el Workshop ‘Reinventando los Medios de Comunicación’ que tuvo lugar el 26 de enero de 2012. Contamos con la participación de D. Santiago Miralles, Director General Inout TV, Digital Entertainment que nos aportó su visión del panorama actual del sector de los medios de comunicación y comentamos juntos cómo desde Atos impulsamos y respaldamos la transformación de este sector.
Estamos ante una nueva era de los medios de comunicación que conlleva nuevas formas de comunicación personal, nuevos dispositivos y la expansión de la banda ancha. Los servicios de TI son un elemento estratégico para el crecimiento y transformación de las organizaciones, y los convierte en factor de éxito y supervivencia de la empresa.
Atos Origin y Siemens IT Solutions & Services se han unido para formar Atos. Con presencia en más de 42 países y una plantilla de 74.000 tecnólogos de negocio, ofrecemos a nuestros clientes un profundo conocimiento del mercado, una presencia aún más global y un impresionante portfolio de servicios. Entendemos los retos a los que se enfrenta su negocio y le ofrecemos soluciones de TI que satisfacen sus necesidades.
Atos organized the Workshop "Reinventing the Media 'held on January 26, 2012. We have the participation of D. Santiago Miralles, Director General Inout TV, Digital Entertainment gave us his view of current industry landscape of the media and discuss together how we promote and endorse Atos from the transformation of this sector.
We are facing a new era of media has led to new forms of personal communication, new devices and the expansion of broadband. IT services are a strategic element for growth and transformation of organizations, and converts them into strength and survival of the company.
Atos Origin and Siemens IT Solutions & Services have joined to form Atos. With presence in over 42 countries and a workforce of 74,000 business technologists, we offer our clients a deep knowledge of the market, an even more comprehensive and impressive portfolio of services. We understand the challenges facing your business and offer solutions that meet their needs.
A look at 3 restructures that happened in the last 12 months or so in APAC + Japan. What differentiates them is the timing of each restructure in terms of where the business stood at the time of restructuring. Only time will tell whether these restructures will propel them into higher growth or will they need another tweaking to their corporate structure.
Innovation & disruption hp talk april 2010 juldee versionFas (Feisal) Mosleh
A presentation on Innovation. Given to Hewlett-Packard headquarter and labs employees. Contains many examples of innovation undertaken by technology companies including Netflix, Amazon, EBay, Toyota, Blackberry, YouTube, Daimler Benz, Google, Lexus, Audi, Nokia, etc. Go to www.Juldee.com for more info.
Profitable Green Strategies for Small Enterpriseschrisyalonis
This 2010 slide presentation was presented to an SBA development center group by Chris Yalonis. It covers the business case for sustainability in small businesses.
This is a summary of the five business models presented in Business Model Generation.
These models are: Un-bundled, long tail, multi-sided, free and open.
Have also included a quick intro to Treacy and Wiersema from their 1993 HBR article.
Reference: Osterwalder, A. & Pigneur, Y., 2010. Business Model Generation. Hoboken, N.J: John Wiley & Sons.
En el marco del seminario Software libre en entorno empresarial organizado por Jesús Barahona, Profesor URJC/libresoft y Profesor EOI, dirigido principalmente a los alumnos del Master en Economía digital e Industrias creativas, Juan José Hierro, Telefónica I + D / Morfeo Community, presenta el software abierto como verdadera arma.
24_06_2010
The first seminar of Friends4Growth in Ho Chi Minh city with Dr. Philip Charles ZERRILLO (Dr.Z) from SMU - Singapore Management University.
Friends4Growth
Together We Grow
--------------------------------------------------
Friends4Growth is a group of young professionals, who share a common passion to learn and grow more in their career through formal and informal educational opportunities. The group was founded by Vietnamese national Le Tran, a Wharton MBA Class of 2009.
The Friends4Growth mission is as follows:
- Be a place for young professionals to exchange and enhance knowledge
- Bring educational opportunities to members by providing access to well-known professors, business leaders and industry experts
- Provide information of universities around the world to members with intention to study abroad
- Share experience in studying, job search, working and living outside Vietnam
To achieve its mission, the group organizes various activities on a monthly basis to its members, such as:
- Seminars on various industry topics, with a sponsorship of the Singapore Management University.
- Coffee chats with experienced professionals from more developed economies
- Q&A sessions covering overseas life and work from seasoned experts
Website: www.friends4growth.com
Join us at: http://facebook.com/friends4growth and http://vn.linkedin.com/in/friends4growth
If you have any inquiry, please contact us at info@friends4growth.com
Atos organiza el Workshop ‘Reinventando los Medios de Comunicación’ que tuvo lugar el 26 de enero de 2012. Contamos con la participación de D. Santiago Miralles, Director General Inout TV, Digital Entertainment que nos aportó su visión del panorama actual del sector de los medios de comunicación y comentamos juntos cómo desde Atos impulsamos y respaldamos la transformación de este sector.
Estamos ante una nueva era de los medios de comunicación que conlleva nuevas formas de comunicación personal, nuevos dispositivos y la expansión de la banda ancha. Los servicios de TI son un elemento estratégico para el crecimiento y transformación de las organizaciones, y los convierte en factor de éxito y supervivencia de la empresa.
Atos Origin y Siemens IT Solutions & Services se han unido para formar Atos. Con presencia en más de 42 países y una plantilla de 74.000 tecnólogos de negocio, ofrecemos a nuestros clientes un profundo conocimiento del mercado, una presencia aún más global y un impresionante portfolio de servicios. Entendemos los retos a los que se enfrenta su negocio y le ofrecemos soluciones de TI que satisfacen sus necesidades.
Atos organized the Workshop "Reinventing the Media 'held on January 26, 2012. We have the participation of D. Santiago Miralles, Director General Inout TV, Digital Entertainment gave us his view of current industry landscape of the media and discuss together how we promote and endorse Atos from the transformation of this sector.
We are facing a new era of media has led to new forms of personal communication, new devices and the expansion of broadband. IT services are a strategic element for growth and transformation of organizations, and converts them into strength and survival of the company.
Atos Origin and Siemens IT Solutions & Services have joined to form Atos. With presence in over 42 countries and a workforce of 74,000 business technologists, we offer our clients a deep knowledge of the market, an even more comprehensive and impressive portfolio of services. We understand the challenges facing your business and offer solutions that meet their needs.
A look at 3 restructures that happened in the last 12 months or so in APAC + Japan. What differentiates them is the timing of each restructure in terms of where the business stood at the time of restructuring. Only time will tell whether these restructures will propel them into higher growth or will they need another tweaking to their corporate structure.
Innovation & disruption hp talk april 2010 juldee versionFas (Feisal) Mosleh
A presentation on Innovation. Given to Hewlett-Packard headquarter and labs employees. Contains many examples of innovation undertaken by technology companies including Netflix, Amazon, EBay, Toyota, Blackberry, YouTube, Daimler Benz, Google, Lexus, Audi, Nokia, etc. Go to www.Juldee.com for more info.
Profitable Green Strategies for Small Enterpriseschrisyalonis
This 2010 slide presentation was presented to an SBA development center group by Chris Yalonis. It covers the business case for sustainability in small businesses.
This is a summary of the five business models presented in Business Model Generation.
These models are: Un-bundled, long tail, multi-sided, free and open.
Have also included a quick intro to Treacy and Wiersema from their 1993 HBR article.
Reference: Osterwalder, A. & Pigneur, Y., 2010. Business Model Generation. Hoboken, N.J: John Wiley & Sons.
Some points for discussion with Terra, Wal Mart, Coca-Cola and BAT in the panel: How Understanding Consumers Drives Business Growth at the Insight Innovation Exchange in Brazil
Advertising - Presentation by Andreas Bodczek, Co-Founder & CEO of SponsorPay at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of june. www.noah-conference.com
This PDF details the things that make a company drive innovation by listing the nature and necessary ingredients on innovation for a capital rich to an entrepreneurial setup.
Big data and the bi wild west kognitio hiskey mar 2013Kognitio
This session reviews “Big Data” case studies from media analysis, retail analytics and customer loyalty that go beyond the data warehouse and Hadoop. Disruption from the “Facebook generation,” armed with iPads, Droid Phones and netbooks brings a melee of new tools, devices and data sources. An analytical platform is the ‘Golden Spike’ to hitch stable, proven, and mature BI solutions with the data frontier—deep analytics, predictive modeling, sentiment analysis, etc. to enable competitive advantage.
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
-or- “Big Data and the BI Wild West: Don’t Bring an Elephant to a Gun Fight!”
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Taly Weiss
The purpose of this review is to provide a deep understanding of innovation and its business potential. We will focus on innovation outcomes in terms of performance and present empirical findings linking innovation to business success. We introduce basic definitions of innovation, explore the most common forms of innovation (adding examples and case studies) and discuss disruptive innovation. We identify key innovation strategies developed and tested in academic and business research. We glance into rankings of the most innovative companies to learn on their performance and growth potential. Finally we will study how companies measure innovation and what parameters are critical for them to follow. At the end of the report, we have compiled an insightful “take away” and present extensive case study summarizing key innovation aspects in innovation implementation.
The 140 page PPT report is targeted at innovation stakeholders aiming to promote innovation efforts linked to business success & growth
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3. “IT’S THE ECONOMY, STUPID”
Population, Participation, Productivity
Source: Clinton Election Campaign 1992; Intergenerational Report 2002, Treasury/Ken Henry
4. INDUSTRY SECTORS
Australia and NZ Standard Industrial Classification Sector
A — Agriculture, forestry, fishing and hunting
Primary
B — Mining
C — Manufacturing
D — Electricity, gas and water supply
Secondary
E — Construction
F — Wholesale trade
G — Retail trade
H — Accommodation, cafes and restaurants
I — Transport and storage
Tertiary
J — Communication services
K — Finance and insurance
L — Property and business services
M — Government administration and defence
N — Education ‘Quarternary’
O — Health and community services
P — Cultural and recreational services
‘Quinary’
Q — Personal and other services
Source: 1292.0 ANZSIC 2006, Australian Bureau of Statistics
6. A HUGE IMPACT ON (FROM!) MOST OF US
Source: Digital Disruption – Short Fuse, Big Bang, Deloitte, 2012
7. MANY SOURCES OF ONGOING TURBULENCE
Political
Environ- New
Entrants Economic
mental
Existing
Supplier Buyer
Compet-
Power Power
ition
Legal Substitute Social
Products
Technology
Source: PEST(LE) Analysis, ???; Competitive Forces, Porter, 1979
9. THE SAME BASIC STRUCTURE/FUNCTIONS,
REGARDLESS OF SIZE/INDUSTRY
Source: Competitive Advantage, Porter, 1985
10. WITH THE SAME BASIC GROWTH STRATEGIES
Market New Product
Penetration Development
(Existing Product, (New Product,
Existing Markets) Existing Market)
Market
Diversification
Development
(New Product,
(Existing Product, New Market)
New Market)
Source: Corporate Strategy, Ansoff, 1965
11. AND THE SAME BASIC TACTICS
Grow the Market /
Increase Usage
Win Competitors
Market Penetration
Customers
Win New Buyers / Improve Productivity
Repeat Purchasers
Reduce Costs
New Product Extend Product Line Outsource
Development (Up/Down/Side) Operations
Increase Sales Convert non-users Redeployment of
Capital
Reduce Investment
Base
Market Enter new Innovation, Divestment,
development segments Unrelate Diversification
Enter new
geographies
Related Develop new
products for new
Diversification related markets
Source: Adapted from ‘Products and Strategies’, Brownlie, 1985
12. INFLUENCED BY TYPE OF PURCHASE
Low Involvement, Low Involvement,
Informational Transformational
(Detergent, Fuel, (Snacks, Soft Drinks,
Credit Cards, Pet Fast Food, TV Shows,
Care, Basic Foods) Computer Games)
Low Risk, Low Risk, Self
Commodity Expression
High Involvement, High Involvement,
Informational Transformational
(Whitegoods, Loans, (Fashion Clothing,
Insurance, Advice, Cars, Motorcycles,
Computers, Medical) Cosmetics, Holidays)
High Risk, High Risk, Self
‘Commodity’ Expression
Source: Marketing Communications, Rossiter et al, 2005
13. AND DISTRIBUTION CHANNEL EMPLOYED
• Business to Consumer (B2C)
– Producer → Consumer
– Producer → Retailer → Consumer
– Producer → Wholesaler → Retailer → Consumer
– Producer → Agent → Wholesaler → Retailer → Consumer
• Business to Business (B2B)
– Producer → Industrial User
– Producer → Industrial Distributer → Industrial User
– Producer → Agent → Industrial User
– Producer → Agent → Industrial Distributor → Industrial User
• Services
– Service Provider → End User
– Service Provider → Agent/Broker → End User
– Service Provider → Retailer → End User
Source: Strategic Marketing, Reed, 2010
14. AND UNDERPINNED BY FUNDAMENTALLY THE
SAME TECHNOLOGIES
Source: Adapted from Ovum’s ‘IT Reference Model’, Ovum, 2012
20. AND CALLING FOR A HOLISTIC VIEW OF
TECHNOLOGY ALIGNMENT
Business Architecture Solution Architecture
Software Architecture
Information Application Data
Architecture Architecture Architecture
/ Interaction / Functional / Domain
Design Design Design
Security Architecture
Infrastructure Architecture
Every single piece (in both worlds) needs to be aligned
and moving in the right direction!
Source: Microsoft Business Architecture, Microsoft, 2006+
22. NO TECHNOLOGY IS ‘STRATEGIC ’
“IT did not need to be
involved in the purchasing
decision”
Source: Drivers of Cloud Adoption Survey, Host Analytics/Dimensional Research, 2012
23. REALLY JUST REMOVING COMPETITIVE DISADVANTAGE
Upgraded 2 Years Ago
54%
Upgraded 3 Years Ago
32%
Upgraded 4 Or More
Years Ago - 14%
Source: Drivers of Cloud Adoption Survey, Host Analytics/Dimensional Research, 2012
24. DIGITAL STRATEGY –
EVERYTHING OLD IS NEW AGAIN!
Umm… invest in Err… move all
customer channels and supporting functions
analytics/intelligence and systems into the
cloud or offshore
Source: Digital Disruption – Short Fuse, Big Bang, Deloitte, 2012
25. SO WHAT?
• A Matter of Perspective
– It’s never been easier for new entrants to scale up
– Incumbents have never been so entrenched in legacy
• Custom ‘Commodities’ Hinder, not Help
– Bespoke operations are now rarely a competitive
advantage – customers tend not to care about nuance.
– Most businesses care more about agility than costs.
• Differentiation and competitive advantage now
tends to be based in connected supply chains and
effective market channels
– Not ‘traditional IT’ for the ‘back office’
– The internet has only accelerated this trend
26. SO WHAT?
• IT is critical for modern businesses, but in a different way
to where the focus has been previously
– Organisations will quickly become either ‘Yesterday’s Heroes’,
‘The Survivors’, or ‘The Value Masters’
• To not only survive, but to truly create customer value, we
must architect systems for engagement and collaboration
– With both Partners and Customers
– In ‘real-time’ wherever possible
– Think Federated Identity, Cloud Service Bus, SaaS back-office
apps, etc
– If you don’t, guaranteed another organisation will…
• You probably know how technology can deliver value
better than your boss or ‘the business’ does
– Probably just need to express things in a business context
– In a software vendor or consultancy, it is double the fun
27. RECOMMENDED READING
• Positioning: The Battle For Your Mind (1981)
• Getting To Yes (1981)
• What They Don’t Teach You At Harvard Business School (1984)
• Influence: The Psychology of Persuasion (1984)
• The Fifth Discipline (1990)
• Leading Change (1996)
• The Innovator’s Dilemma (1997)
• The Tipping Point (2000)
• Blue Ocean Strategy (2005)
• The World Is Flat (2005)
• Reinventing Project Management (2007)
• Business Model Generation (2010)
• Great By Choice (2011)