Tourism can and will evolve with or without planning, however the sustainability of a destination depends on whether the type and scale of tourism is best suited to the destination.... Nature-based tourists seek and expect a high level of service and product directly related to natural attractions, and they are willing to pay for it. Nature-based tourism is the fastest growing tourism sector globally. Eco and nature-based tourists seek and expect a high level of service and product directly related to natural attractions, and they are willing to pay for it.