This document discusses destination management and improving effectiveness and efficiency. It covers assessing a destination's resources and advantages, implementing distribution strategies, developing tourism products and experiences, and strategically engaging customers. The goal is to help destinations maximize opportunities through crafting, operationalizing and implementing growth strategies.

1. Destination
Management
BY
SACHIN
K
BANSAL
SB@CREATINGDEMAND.ORG
CREATE BRAND MARKET
www.crea6ngdemand.org
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal
Improving
effec7veness
and
efficiency
Improving
Effec6veness
&
Efficiency

2. www.crea6ngdemand.org
“THE
TOTAL
TRAVEL
EXPERIENCE”
Improving
effec.veness
and
efficiency
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

3. 1. Natural
or
man
made
resources
available
in
the
des6na6on.
2. Physical
resources
3. Historical
and
cultural
resources
4. Capital
resources
5. Size
of
the
local
economy
6. Infrastructure
and
superstructure
7. Human
resources
etc
www.crea6ngdemand.org
Advantages
–
Regional
Assets
Compara.ve
advantages
–
Regional
assets
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

4. Ability
of
the
des.na.on
to
use
or
mobilize
these
resources
over
the
long
term.
www.crea6ngdemand.org
Compe==ve
Advantages
–
The
Rest
Of
The
Web
Compe..ve
advantages
–
The
rest
of
the
web
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

5. DESTINATION
WITH
DIVERSIFIED
AND
ABUNDANT
RESOURCES
MAY
NOT
BE
AS
COMPETITIVE
AS
ANOTHER
DESTINATION,
WHICH
HAS
RELATIVELY
LIMITED
RESOURCES
BUT
HAS
THE
ABILITY
TO
EFFECTIVELY
USE
AND
ENHANCE
THESE
RESOURCES,
STRENGTHEN
THEIR
QUALITY
AND
EFFECTIVENESS
AND
BEST
ADAPT
TO
SITUATIONAL
CONDITIONS
!!!!!
www.crea6ngdemand.org
Improving
effec.veness
and
efficiency
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

6. Location, Physiography
& Climate
Political Boundaries
Landscapes
Buildings
Habitats & Ecosystems
Climate
Infrastructure
Roads - Railways
Public Transport
Footpaths & Cycleways
Signage
Car Parks
Amenities
Accommodation
Public Services
Cultural Heritage
Language
Political Systems
History
Traditions
Festivals
Food
Music
Sport
Cultural Events
Human and Economic
Resources
Human Resources
Capital & Revenue Funds
Knowledge and Skills
Exchange Rates
Taxes
Licences
Rates
Insurance
Technology
www.crea6ngdemand.org
Intent
to
manage,
develop
and
promote
a
des7na7on
over
a
stated
period
of
7me
Improving
effec.veness
and
efficiency
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

7. WE
HELP
IN
IMPLEMENTING
THE
DISTRIBUTION
STRATEGY
1. Coordina6on
2. Industry
Partnership
3. Encourage
beWer
briefing.
4. Develop
more
substan6al
(even
inves6ga6ve)
pieces.
5. Tourism
Training
6. Open
out
travel
and
tourism
conceptually.
7. Use
tourism
to
bring
other
issues
to
life.
www.crea6ngdemand.org
Implemen6ng
the
distribu6on
strategy
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

8. WE
CAN
HELP
YOU
BUILD
1. Experien6al
Travel
Interests
2. Crea6ve
Travel
Interests
3. Adventure
Seeking
Travel
Interests
4. Seniors/Extended/Long
Stay
Tourism
5. Business
Related
Travel
6. Cultural
and
Heritage
Tourism
Product
and
Experience
Development
7. Nature-­‐Based
Product
and
Experience
Development
8. Community-­‐Based
Product
and
Experience
Development
www.crea6ngdemand.org
We
can
help
you
build
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

9. Reputation to overall gains
www.crea6ngdemand.org
Strategically
connected
with
clients,
engaging
and
involving
them:
• How
to
get
closer
to
customers?
• To
build
brand
awareness
and
enhance
loyalty?
• To
posi6on
new
products
and
services
for
the
effec6ve
market
penetra6on?
• To
fulfill
what
customers
really
desire?
Special7es
Brand
Strategy,
business
entry
&
planning,
product
development,
internet
marke6ng,
trade
distribu6on,
public
private
partnerships,
sustainable
tourism
management
and
investment
promo6on.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin
K
Bansal
Improving
effec.veness
and
efficiency
Copyright
2014-­‐2015
Presenta6on
by:
Sachin
Bansal

10. SACHIN
BANSAL-­‐
Chief
Explorer
INDIA
:
+91
97111
90192
sb@crea6ngdemand.org
www.crea6ngdemand.org
facebook.com/crea6ngdemand
DELHI LONDON MELBOURNE NEW YORK ITALY
www.crea6ngdemand.org
Copyright
2013-­‐2014
Presenta6on
by:
Sachin
Bansal