IS20G New York Christian Jorn Day 2 Hacking SeoSDavis2015
This document provides tips on search engine optimization (SEO) and building backlinks. It recommends analyzing your own and competitors' backlink profiles to check for problematic links. It suggests always connecting with others by searching online, using social media to find connections, emailing, sponsoring events, creating shareable content, leaving links everywhere, and leveraging business relationships to build good backlinks over time. The document stresses the importance of website speed, noting that 73% of mobile users encounter slow sites, and 40% abandon sites that take over 3 seconds to load. It advises fixing slow sites.
The New Resume: Facebook & Google won't forgetMelissa Cheater
This document provides biographical information about Melissa Cheater, a social web strategist and speaker. It lists her name variations that could be searched, a sample tweet image, and types of online content to avoid like inappropriate drinking/drug use, bad-mouthing others, lying, or sharing confidential information. Positive qualifications and attributes are also mentioned like creativity, solid communication skills, good references, and awards. The document concludes with tips for 16-21 year-olds on social media like thinking before posting, cleaning up past content, claiming your name carefully, keeping gripes offline, and joining professional groups. Contact details for Melissa Cheater are also provided.
Social Media Presentation Workshop for Professional WritersBARBARA ROZGONYI
The document discusses using social media marketing to promote professional writing businesses. It recommends developing a social media strategy that establishes an online personality, engages relevant communities, communicates business value, utilizes key social media platforms, and follows a long-term marketing plan. The key takeaway is for writers to position themselves as experts through useful online content and social media connections.
Social Networking 101 For Consultants by Barbara RozgonyiBARBARA ROZGONYI
It takes a trio to market a consultancy: you, your brand and your community. Developed by Barbara Rozgonyi, [a founder of Social Media Club Chicago and publisher of Wired PR Works] to help independent consultants learn how to use social networking to build their brand and strengthen client relationships, this presentation scales from 20 minutes to an all-day workshop. Call 630.207.7530 for more information or email connectATcorywestmedia.com to check availability. Visit Barbara's blog at http://wiredprworks.com and follow her updates @wiredprworks on twitter.com
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...BARBARA ROZGONYI
Created for Chamber of Commerce audiences, this presentation takes the audience on a quick tour of the best social media sites for networking. An introductory session previews a workshop scheduled a few weeks later. For information on how to set up this presentation as a fund-raiser for your group, contact Barbara Rozgonyi at 630.207.7530. Barbara publishes http://wiredPRworks.com and is the founder of Social Media Club Chicago.
Social Media Workshop Presentation for Parks and Rec BARBARA ROZGONYI
Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
This document provides an overview of popular social media platforms Facebook, Twitter, LinkedIn, and Yammer and how the National Wildlife Federation uses each one. Facebook is used to communicate broadly through pages and more privately through groups. Twitter is used to share questions, blog posts, facts, and engage with others using hashtags and lists. LinkedIn helps connect staff and those involved with NWF through a company page, groups, and personal profiles. Yammer serves as an internal social network for NWF staff to share information, ask questions, and improve internal communication in a less formal way than email.
IS20G New York Christian Jorn Day 2 Hacking SeoSDavis2015
This document provides tips on search engine optimization (SEO) and building backlinks. It recommends analyzing your own and competitors' backlink profiles to check for problematic links. It suggests always connecting with others by searching online, using social media to find connections, emailing, sponsoring events, creating shareable content, leaving links everywhere, and leveraging business relationships to build good backlinks over time. The document stresses the importance of website speed, noting that 73% of mobile users encounter slow sites, and 40% abandon sites that take over 3 seconds to load. It advises fixing slow sites.
The New Resume: Facebook & Google won't forgetMelissa Cheater
This document provides biographical information about Melissa Cheater, a social web strategist and speaker. It lists her name variations that could be searched, a sample tweet image, and types of online content to avoid like inappropriate drinking/drug use, bad-mouthing others, lying, or sharing confidential information. Positive qualifications and attributes are also mentioned like creativity, solid communication skills, good references, and awards. The document concludes with tips for 16-21 year-olds on social media like thinking before posting, cleaning up past content, claiming your name carefully, keeping gripes offline, and joining professional groups. Contact details for Melissa Cheater are also provided.
Social Media Presentation Workshop for Professional WritersBARBARA ROZGONYI
The document discusses using social media marketing to promote professional writing businesses. It recommends developing a social media strategy that establishes an online personality, engages relevant communities, communicates business value, utilizes key social media platforms, and follows a long-term marketing plan. The key takeaway is for writers to position themselves as experts through useful online content and social media connections.
Social Networking 101 For Consultants by Barbara RozgonyiBARBARA ROZGONYI
It takes a trio to market a consultancy: you, your brand and your community. Developed by Barbara Rozgonyi, [a founder of Social Media Club Chicago and publisher of Wired PR Works] to help independent consultants learn how to use social networking to build their brand and strengthen client relationships, this presentation scales from 20 minutes to an all-day workshop. Call 630.207.7530 for more information or email connectATcorywestmedia.com to check availability. Visit Barbara's blog at http://wiredprworks.com and follow her updates @wiredprworks on twitter.com
Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on...BARBARA ROZGONYI
Created for Chamber of Commerce audiences, this presentation takes the audience on a quick tour of the best social media sites for networking. An introductory session previews a workshop scheduled a few weeks later. For information on how to set up this presentation as a fund-raiser for your group, contact Barbara Rozgonyi at 630.207.7530. Barbara publishes http://wiredPRworks.com and is the founder of Social Media Club Chicago.
Social Media Workshop Presentation for Parks and Rec BARBARA ROZGONYI
Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
This document provides an overview of popular social media platforms Facebook, Twitter, LinkedIn, and Yammer and how the National Wildlife Federation uses each one. Facebook is used to communicate broadly through pages and more privately through groups. Twitter is used to share questions, blog posts, facts, and engage with others using hashtags and lists. LinkedIn helps connect staff and those involved with NWF through a company page, groups, and personal profiles. Yammer serves as an internal social network for NWF staff to share information, ask questions, and improve internal communication in a less formal way than email.
This document discusses how social networking platforms like Facebook, YouTube, Twitter, LinkedIn and Dropbox can be used by medical alliances to interact, share information, update members and connect with each other. It provides guidance on setting up alliance pages and profiles on these networks, best practices for posting and engaging, and strategies for directing members to online alliance resources and building an online presence. Examples are given of alliances currently using various social media platforms successfully.
This document summarizes the unseen consequences of sharing personal information on Facebook. Originally intended as a university networking site, Facebook now has over 500 million active users and shares users' data with advertisers. Advertisers use details like age, location, and interests to target personalized ads back to users. Additionally, 80% of employers use Facebook to screen candidates, and 70% have rejected applicants due to inappropriate photos or posts online. While social media allows for constant connection, oversharing can negatively impact jobs and relationships. The document encourages users to think carefully about what they post, as the internet forgets nothing.
FIU Presentation - A Brand Called "You"Jeff Zelaya
This document provides career advice and tips for developing a personal brand on social media. It recommends completing your LinkedIn profile 100% with a photo, personalizing and customizing your profile, joining relevant groups, actively posting and discussing topics, and getting recommendations. The document also notes that 55% of corporations use social media like LinkedIn to post jobs and recruit candidates, so having an active online presence is important for your job search and career development.
This document discusses issues related to digital footprints and social media use. It provides tips for students and teachers on maintaining appropriate online profiles and behaviors. Specific issues addressed include the permanence of online content, employers screening social media, cyberbullying, and legal issues around sexting and inappropriate social media posts. Educators are encouraged to discuss digital citizenship with students and set clear guidelines for online conduct.
It can be challenging to determine what social media tools you can use to enhance your strategy- but by following these objectives you can actually use social to allocate resources and receive feedback!
Tfea session 1 social media strategies for beginnersSarah Page
The document provides an overview of social media strategies for beginners. It discusses common social media platforms like Facebook and Twitter, what type of content to share on each platform, and best practices. The key recommendations are to listen more than you talk, provide value for your audience rather than self-promote, and share a mix of 70% valuable audience content, 20% engagement, and 10% self-promotion. Questions are welcomed via traditional and social media channels.
Social Media Marketing for Downtowns - Tips, Tricks & Cool Ideas To ShareSarah Page
This document provides tips and best practices for using social media to promote downtown areas. It discusses sharing helpful information, photos, and videos on platforms like Facebook and Flickr. New strategies mentioned include social couponing using location-based apps and contests on platforms like Gowalla. The presenter provides contact information and suggests discussion topics like barriers to social media use, engagement, and content monitoring.
Social Media Training: Advanced practice bootcampSally Falkow
The document provides tips on developing an effective social media strategy and presence. It discusses setting goals, finding relevant communities and influencers, developing a content strategy, engaging audiences on various social media sites like Facebook, Twitter, blogs and YouTube. Specific tips are provided on techniques like search engine optimization for press releases, building relationships with bloggers, using hashtags and metrics to track engagement on Twitter, and hosting videos on your own site for more control.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
This document discusses the rise of social media and its use for business purposes. It provides an overview of several major social media platforms such as Facebook, Twitter, LinkedIn, YouTube and Flickr. It describes who is using each platform and how businesses can get started using social media to engage with customers, advertise and measure their online presence. The document encourages businesses to create profiles on LinkedIn, Flickr and YouTube to connect with clients and promote their expertise online.
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
The document discusses how nonprofits can effectively use social media. It covers various social media platforms like Twitter, Facebook, YouTube and provides tips on setting up accounts, engaging audiences, measuring success, and strategies for growing followers. Key advice includes listening to your target audience, adding value through high-quality content, and integrating social media with other marketing efforts.
This document provides an overview of social media and strategies for using it. It defines social media, lists objectives like listening to customers and energizing advocates. It discusses tools like Twitter, blogs, and Facebook and how museums can use them to connect with new audiences, share content, and get feedback. Roadblocks to adoption like philosophical shifts in allowing users more participation are addressed. The document aims to help organizations create a social media strategy and get over fears of using these new technologies.
Facebook is a major social network with over 500 million active users who are highly engaged. Having a Facebook page for a business is important because fans of a brand are more likely to purchase products and recommend the brand to others. To start, businesses should create a Facebook page and post relevant content they already have like emails, photos, and deals. They should encourage engagement by asking questions, hosting contests, and incentivizing user interactions. Metrics like page likes, post engagement, and newsletter signups can help businesses gauge their success on Facebook over time.
Building Your Consulting Business With Social Media BuzzKellye Crane
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
This document discusses how social networking platforms like Facebook, YouTube, Twitter, LinkedIn and Dropbox can be used by medical alliances to interact, share information, update members and connect with each other. It provides guidance on setting up alliance pages and profiles on these networks, best practices for posting and engaging, and strategies for directing members to online alliance resources and building an online presence. Examples are given of alliances currently using various social media platforms successfully.
This document summarizes the unseen consequences of sharing personal information on Facebook. Originally intended as a university networking site, Facebook now has over 500 million active users and shares users' data with advertisers. Advertisers use details like age, location, and interests to target personalized ads back to users. Additionally, 80% of employers use Facebook to screen candidates, and 70% have rejected applicants due to inappropriate photos or posts online. While social media allows for constant connection, oversharing can negatively impact jobs and relationships. The document encourages users to think carefully about what they post, as the internet forgets nothing.
FIU Presentation - A Brand Called "You"Jeff Zelaya
This document provides career advice and tips for developing a personal brand on social media. It recommends completing your LinkedIn profile 100% with a photo, personalizing and customizing your profile, joining relevant groups, actively posting and discussing topics, and getting recommendations. The document also notes that 55% of corporations use social media like LinkedIn to post jobs and recruit candidates, so having an active online presence is important for your job search and career development.
This document discusses issues related to digital footprints and social media use. It provides tips for students and teachers on maintaining appropriate online profiles and behaviors. Specific issues addressed include the permanence of online content, employers screening social media, cyberbullying, and legal issues around sexting and inappropriate social media posts. Educators are encouraged to discuss digital citizenship with students and set clear guidelines for online conduct.
It can be challenging to determine what social media tools you can use to enhance your strategy- but by following these objectives you can actually use social to allocate resources and receive feedback!
Tfea session 1 social media strategies for beginnersSarah Page
The document provides an overview of social media strategies for beginners. It discusses common social media platforms like Facebook and Twitter, what type of content to share on each platform, and best practices. The key recommendations are to listen more than you talk, provide value for your audience rather than self-promote, and share a mix of 70% valuable audience content, 20% engagement, and 10% self-promotion. Questions are welcomed via traditional and social media channels.
Social Media Marketing for Downtowns - Tips, Tricks & Cool Ideas To ShareSarah Page
This document provides tips and best practices for using social media to promote downtown areas. It discusses sharing helpful information, photos, and videos on platforms like Facebook and Flickr. New strategies mentioned include social couponing using location-based apps and contests on platforms like Gowalla. The presenter provides contact information and suggests discussion topics like barriers to social media use, engagement, and content monitoring.
Social Media Training: Advanced practice bootcampSally Falkow
The document provides tips on developing an effective social media strategy and presence. It discusses setting goals, finding relevant communities and influencers, developing a content strategy, engaging audiences on various social media sites like Facebook, Twitter, blogs and YouTube. Specific tips are provided on techniques like search engine optimization for press releases, building relationships with bloggers, using hashtags and metrics to track engagement on Twitter, and hosting videos on your own site for more control.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
This document discusses the rise of social media and its use for business purposes. It provides an overview of several major social media platforms such as Facebook, Twitter, LinkedIn, YouTube and Flickr. It describes who is using each platform and how businesses can get started using social media to engage with customers, advertise and measure their online presence. The document encourages businesses to create profiles on LinkedIn, Flickr and YouTube to connect with clients and promote their expertise online.
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
The document discusses how nonprofits can effectively use social media. It covers various social media platforms like Twitter, Facebook, YouTube and provides tips on setting up accounts, engaging audiences, measuring success, and strategies for growing followers. Key advice includes listening to your target audience, adding value through high-quality content, and integrating social media with other marketing efforts.
This document provides an overview of social media and strategies for using it. It defines social media, lists objectives like listening to customers and energizing advocates. It discusses tools like Twitter, blogs, and Facebook and how museums can use them to connect with new audiences, share content, and get feedback. Roadblocks to adoption like philosophical shifts in allowing users more participation are addressed. The document aims to help organizations create a social media strategy and get over fears of using these new technologies.
Facebook is a major social network with over 500 million active users who are highly engaged. Having a Facebook page for a business is important because fans of a brand are more likely to purchase products and recommend the brand to others. To start, businesses should create a Facebook page and post relevant content they already have like emails, photos, and deals. They should encourage engagement by asking questions, hosting contests, and incentivizing user interactions. Metrics like page likes, post engagement, and newsletter signups can help businesses gauge their success on Facebook over time.
Building Your Consulting Business With Social Media BuzzKellye Crane
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
Going solo doesn't have to be lonely. Learn to connect online and blog, link or tweet your way to new clients, increased self-promotion and profitable partnerships. Find out how independent practitioners are creating visibility for their expertise, their growing practice and client brands. Kami Watson Huyse, APR (@kamichat) and Kellye Crane (@kellyecrane) share techniques and strategies on how to make social media work for you. You will learn:
• How Twitter and other social media platforms are being used to promote consulting services.
• How other independent practitioners use social media to amplify their client offerings.
• The most effective uses and content suggestions.
• How to successfully integrate social media with your business offerings.
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the evolution from traditional one-way communication models to modern dialogue-based models. Various social media tools are described, including social networks like Facebook and LinkedIn, blogs, photo and video sharing, and microblogging platforms like Twitter. Guidelines are provided for an effective social media strategy, such as listening to customers, being transparent and honest, sharing content generously, and measuring results. Examples are given of how brands have successfully used social media.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the evolution from traditional one-way communication models to new dialogue-based models enabled by social media. Key platforms like Facebook, Twitter, YouTube, and Flickr are explained along with best practices for businesses. These include having a strategy, listening to customers, being transparent and honest, sharing content generously, acting like a person not just a company, and measuring results. The document advocates experimenting with social media and cautions that it is not a replacement for a good product or customer service.
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This document provides guidance on using social media to market community events. It recommends developing a timeline to plan promotions, choosing a social tool for event planning, compiling promotional content, and creating an event page on Facebook. It also suggests scheduling social media posts in advance. Additionally, it advises promoting the event through websites, printed materials, and Facebook ads, as well as engaging local influencers. The document stresses engaging attendees through social media during and after the event by showcasing user-generated content and continuing conversations to extend the reach of the event.
Advanced Facebook and Social Media StrategySarah Page
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Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
How To Enhance Your Business with Social MediaSarah Page
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Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
This document provides an overview of advanced Instagram marketing strategies for destinations. It discusses how Instagram has over 70 million photos uploaded daily with high user engagement. Various tactics are presented for destinations to effectively use Instagram like finding and engaging followers, adding user-generated content, hosting contests, and doing account takeovers with influencers. Reporting and choosing influencers based on campaign goals are also covered. The document aims to help destinations maximize their presence on Instagram.
Marketing Community Events Using Social MediaSarah Page
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Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Sarah Page
This document outlines several case studies of social media campaigns conducted by parks and recreation departments to promote their programs and events. Case study #1 describes a "Texas Critter Clash" campaign on Facebook where fans voted on matchups between different wildlife species like a bracket tournament. It reached over 500,000 people. Case study #2 promoted parks and recreation month in Raleigh by having residents upload photos on Facebook, Twitter, or Instagram tagged with #TagUrIt. The campaigns helped drive engagement on social media.
This document discusses methods for conducting economic impact analyses (EIAs) of festivals and events. It outlines three DIY methods of varying complexity, from a basic approach using average spending data to a more rigorous approach involving surveying attendees and professional analysis. Case studies are presented demonstrating over $500,000 in total economic impact for a wine festival and over $600,000 for a youth basketball tournament. The document provides guidance on when professional help is recommended for EIAs to ensure accuracy and credibility.
Using Instagram to Market Your Main Street (Advanced)Sarah Page
This document provides an overview of Instagram and strategies for using it effectively. It notes that Instagram has over 700 million active users who share over 30 billion photos each day. The document then discusses Instagram features like filters and search and recommends strategies for businesses and organizations, such as cultivating followers, hosting contests, and partnering with influencers. Case studies show how these strategies helped two organizations increase engagement on Instagram.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
The document provides tips and strategies for marketing parks and recreation programs using social media. It discusses using platforms like Instagram, Facebook, Twitter, and blogs. Specific tips include taking photos at events and adding hashtags; boosting and scheduling Facebook posts; using cover photos and staff profiles; promoting events; asking questions to engage users; hosting contests; and highlighting facilities and user-generated content. The presentation encourages integrating different social media platforms and following popular trends to showcase programs and events.
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The Inca Trail to Machu Picchu is an unforgettable adventure, blending stunning natural beauty with rich history. Over four days, trekkers traverse diverse landscapes, from lush cloud forests to high mountain passes, encountering ancient Inca ruins along the way. Each step brings you closer to the awe-inspiring sight of Machu Picchu, revealed at sunrise from the Sun Gate. The journey is challenging but incredibly rewarding, offering a profound sense of accomplishment. With its combination of breathtaking scenery and cultural significance, the Inca Trail to Machu Picchu is a must-do for those seeking an extraordinary adventure in Peru.
JourneyPalette is an innovative SaaS platform for seamless adventure discovery and booking, offering personalized recommendations, organized curated adventure styles for easy exploration, and a strong focus on sustainability and cultural preservation.
1. Destination Marketing & Social Media Texas Independence Trail Region 11th Annual Texian Rally January 26, 2011
2. Today We’ll Cover … What to say Best practices Some new things to try Q & A
3. It’s Not Just for Little Susie The ROI of Social Media
4. General Benefits of Social Media It’s FREE! Builds deeper relationships Increases brand awareness Broadens your network Helps SEO Increases website traffic Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
6. So What Do I Say? Customer FAQs Tutorials Company/industry news Events you’re attending Your own content Content from others Observations What you’re reading or watching
7. Rules of Engagement Listen more than you talk Remember: It’s about them, not you. Always “listen” and interact/engage Provide value (be helpful) Source: Social Media for Tourism Pros
9. Formula for Success 70 20 10 70% of content = value-added, audience-based & not about you at all 20% of content = spontaneous interaction with followers, fans, or friends 10% of content = unabashed self-promotion Source: Social Media for Tourism Pros
27. Create Group Rules If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.