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Destination Marketing & Social Media Texas Independence Trail Region 11th Annual Texian Rally January 26, 2011
Today We’ll Cover … What to say Best practices Some new things to try Q & A
It’s Not Just for Little Susie The ROI of Social Media
General Benefits of Social Media It’s FREE! Builds deeper relationships Increases brand awareness  Broadens your network Helps SEO Increases website traffic Can help reach journalists/media Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
What To Say
So What Do I Say? Customer FAQs Tutorials Company/industry news Events you’re attending Your own content Content from others Observations What you’re reading or watching
Rules of Engagement Listen more than you talk Remember: It’s about them, not you. Always “listen” and interact/engage Provide value (be helpful) Source: Social Media for Tourism Pros
Formula for Success 70   20   10 Source: Social Media for Tourism Pros
Formula for Success 70   20   10 70% of content = value-added, audience-based & not about you at all 20% of content = spontaneous interaction with followers, fans, or friends 10% of content = unabashed self-promotion Source: Social Media for Tourism Pros
Share Helpful Information
Share Helpful Information
Attaboys
Things To Do
Highlight Local Businesses
Highlight Local Businesses
Make Exclusive Offers
Tie Into Holidays
Polls and Contests
Be the Concierge
Ask & Answer Questions
Best Practices
Have a Compelling Bio
Have a Compelling Bio
Link To Everything …
… on Everything
Create a “Terms of Use” Statement
Create Group Rules If you agree to these rules, you can join the group Only post pictures to this group for which you own the original copyright or are in the public domain. All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media).  We will credit you as the photographer on any photo that we use. Only photos depicting the Colorado River Trail region will be accepted.  We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
Use Personality
Use Personality
Use Personality
Use Dynamic Content
Use Dynamic Content
Promote Events
Use Favorite Pages
Tag on Facebook
HoldContests & Promotions
Hold Contests & Promotions
Get Great Photos with Flickr Groups
Get Great Photos with Flickr Groups
Create Twitter Lists
Create a Social Media Directory
New Things To Try
Social Couponing
Social Couponing
Social Couponing
Social Couponing
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Gowalla Contests
Gowalla Contests
Foursquare Scavenger Hunt
Foursquare Scavenger Hunt
Where To Find Me Old School: ,[object Object]

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