2. Craigslist has declared to close down its erotic service categories Craigslist is the Web’s largest classified advertising site Violent crimes have been linked with people who had made contact through the site. Craigslist promises to higher enough new employees to be able to monitor these adult services ads, which violate the sites terms of services
4. “ Consumers” Magna Carta 1. Right to Safety 2. Right to be Informed 3. Right to Choose 4. Right to be Heard Consumerism: is a social movement seeking to augment the rights and powers of buyers in relation to sellers. Ralph Nader
6. Comparative Advertising Use of Sex in Advertising Advertising to Children Marketing to the poor Advertising of Alcoholic Beverages Cigarette Advertising Ad Creep
7. Implied Warranty: an unspoken promise that there is nothing significantly wrong with the product and that the product can be used for the purpose intended. Express Warranty: is explicitly offered at the time of the sale, Can range from advertising claims to formal certificates and can be oral or written Full vs. Limited Warranty Extended Warranty: plans that lengthen the warranty period and are offered at an additional cost.
8. Self- Regulation: refers to the control of business conduct and performance by business itself rather than by government or by market forces. Types: - Self-Discipline - Pure Self-Regulation - Co-opted Self Regulation - Negotiated Self-Regulation - Mandated Self Regulation
9. 1. CRAIGSLIST The Web’s largest classified advertising site 2. CRAIGSLIST IS REPLACING THEIR ‘EROTIC SERVICES’ CATEGORY WITH ONE CALLED? Adult Services 3. WHAT DOES CRAIGSLIST PROMISE TO DO? Higher enough new employees to be able to monitor these adult services ads 4. IN ORDER FOR A BUSINESS TO SUCCEED, IT MUST… Create and retain customers 5. THE FOUR TYPES OF ADVERTISING ABUSES Ambiguous Advertising Concealed Facts Exaggerated Claims Psychological Appeals
10. 6. THE LAW RECOGNIZES TWO TYPES OF WARRENTIES 7. WHAT ARE THE FIVE TYPES OF SELF-REGULATIONS 8. THE FOUR BASIC CONSUMER RIGHTS THAT CAPTURE THE FUNDEMENTALS OF BUSINESSES’ SOCIAL RESPONSIBILITES TO CONSUMERS 9. SELF-REGULATION 10. AD CREEPS Implied Warranty Express Warranty Self-discipline Co-opted Self-Regulation Pure- Self-Regulation Negotiated Self-Regulation Mandated Self- Regulation Consumer’s Magna Carta Refers to the control of business conduct of performance by business itself rather than by government or by market forces. Refers to the way that advertising can increasingly be found everywhere one looks. 11. PSYCHOLOGICAL APPEALS: Are those designed to persuade on the basis of human emotions and emotional needs rather then reason.
11. 12. CONCEALED FACTS 13. AMBIGUOUS ADVERTISING 14. COMPARATIVE ADVERTISING Refers to the practice of not telling the whole truth or deliberately not communicating information the consumer ought to have access to in making an informed choice. When something about a product or service is not made clear because it is stated in a way that may mean several different things. Directly comparing a firm’s product with the product of a competitor. 15. CONSUMERISM 16. EXAGGERATED CLAIMS 17. EXTENDED WARRANTY 18. IMPLIED WARRANTY A social movement seeking to augment the rights and powers of buyers in relation to sellers Claims that simply cannot be substantial by any kind of evidence Plans that lengthen the warranty period and are offered at an additional cost. Is an unspoken promise that there is nothing significantly wrong with the product and that it can be used for the purpose it was intended.
12. 19. RIGHT TO BE HEARD 20. RIGHT TO BE INFORMED 21. RIGHT TO CHOOSE 22. RIGHT TO SAFETY 23. SELF- DISCIPLINE 24. CUSTOMER RELATIONSHIP MANAGEMENT 25. MANDATED SELF-REGULATION 26. WARRENTIES Effectively communicate to business on their desires and grievances. This relates more to the market and advertising functions. Where the consumer has the right to know what the product really is, how to use it, and what cautions must be exercised while using it. Which assures that competition is working effectively Is concerned with the fact that many products are dangerous Where the firm itself controls its own advertising It is the ability of an organization to effectively identify, acquire, foster, and retain loyal profitable customers Where the industry is ordered or designated by the government to develop, use, and enforce norms, whether alone of in concert with other bodies. Are initially used by manufactures to limit the length of time they were expressly responsible for products.
