This document discusses trends in social networking and applications. It covers the power of social networks and how search is the primary activity on the Internet. It also discusses different types of users on social platforms, including producers, creators, customers and remixers. Additionally, it outlines strategies that companies can use to engage users at different stages, from awareness to interest to engagement, using recommendations, user content and social sharing.
"Real World Social Media: How to convert Likes and Tweets into Leads and Revenue". Tips, best practices and how to get started generating leads and prospecting via social media channels. Presented by Gretchen DeKnikker, CMO of SocialPandas, and TJ Laher, Social Media Marketing Manager at VMware at the gSocial Google partner summit, November 2012
"Real World Social Media: How to convert Likes and Tweets into Leads and Revenue". Tips, best practices and how to get started generating leads and prospecting via social media channels. Presented by Gretchen DeKnikker, CMO of SocialPandas, and TJ Laher, Social Media Marketing Manager at VMware at the gSocial Google partner summit, November 2012
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social Media & Digital PR Playbook> Miami & NY PR Firm> Roar MediaRoar Media
This presentation details our social media strategies and services. Roar Media is a digital PR and social media consultancy specializing in maximizing our client's visibility and presence in digital communication channels. Roar Media has its headquarters in Miami with offices in New York City.
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Social Media & Digital PR Playbook> Miami & NY PR Firm> Roar MediaRoar Media
This presentation details our social media strategies and services. Roar Media is a digital PR and social media consultancy specializing in maximizing our client's visibility and presence in digital communication channels. Roar Media has its headquarters in Miami with offices in New York City.
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
Freedatalabs.Com Social Media Marketing Made Real Jan 2010 Eng With C...
Social networking
1. SOCIAL NETWORKINGTrends & ApplicationsDecember 2009
Teemu Arina
tar1natarina.blogging.fi
SOCIAL NETWORKINGTrends & ApplicationsDecember 2009
Teemu Arina
tar1natarina.blogging.fi
42. Users, Brands, Business processes, Values etc.
UsefulUseableDesirableSustainableSocial
Successful Digital ExperienceReason
Purpose
Needs
Intuitive
Easy to use
Accessible
Differentiated
Memorable
Aesthetic
Maintained
Supported
Evolving
Scaling
Conversation
Sharing
Community
Networking
Users, Brands, Business processes, Values etc.
UsefulUseableDesirableSustainableSocial
Successful Digital ExperienceReason
Purpose
Needs
Intuitive
Easy to use
Accessible
Differentiated
Memorable
Aesthetic
Maintained
Supported
Evolving
Scaling
Conversation
Sharing
Community
Networking
Next
Basics
level
Ref: Original by David Armano 2007, modified by Teemu Arina
45. ROLES IN THE ECOSYSTEM ROLES IN THE ECOSYSTEM
CATALYST
Increases chances of survival by
supporting the growth of a living
and functioning ecosystem.
DICTATOR
Aims to own and control a large
portion of the ecosystem.
MILKER
Extracts more value from the
ecosystem than contributes back.
NICHE-PLAYER
Builds specialized services &
niche skills, which help the actor
to differentiate from others.
50. space around us.–
AWARENESS SYSTEMS
–...offer tremendous potential for
innovation, with a wide range of forms
and contexts for transforming the
– Panos Markopoulos et al. (2009)
52. INFORMATION & ATTENTION
–What information consumes is rather
obvious: it consumes the attention of its
recipients. Hence a wealth of information
creates a poverty of attention.–
– Social Scientist Herbert Simon (1971)
58. Teemu Arina
TOMATOES.
CEO - dicole ltd.
tarina.blogging.fi
www.dicole.com
teemu@dicole.com
MY VCARD TO YOUR PHONE:
–Imagination is more
important than knowledge.–
– Albert Einstein
tar1na