A presentation by Richard Banfield, Co Founder of Fresh Tilled Soil, presented as part of the Fresh Tilled Soil Labs series July 2012. Covers how to leverage UX design to boost revenues and generate growth in business.
This two hour workshop is presented by Richard Banfield, Co Founder of Boston UI/UX Design firm, Fresh Tilled Soil. Richard teaches you how to deliver the best UX/UI design strategy for your startup or growing business– a lean version of the Fresh Tilled Soil Labs Workshop, Designing Revenue, & targeted for early-stage ventures.
Need to spark some killer innovation into your product line? Thinking about holding a brainstorming session? Brainstorming sessions are for wusses and wusses don’t get the corner office. Instead, you’ll learn some more productive techniques that can help you to release your inner-Hulk and become that guy that everyone wants on their next-generation product.
Note that there are a lot of build slides and formatting that slideshare has rendered poorly. Feel free to download the deck for best results or connect with me and I'll send you a copy.
This two hour workshop is presented by Richard Banfield, Co Founder of Boston UI/UX Design firm, Fresh Tilled Soil. Richard teaches you how to deliver the best UX/UI design strategy for your startup or growing business– a lean version of the Fresh Tilled Soil Labs Workshop, Designing Revenue, & targeted for early-stage ventures.
Need to spark some killer innovation into your product line? Thinking about holding a brainstorming session? Brainstorming sessions are for wusses and wusses don’t get the corner office. Instead, you’ll learn some more productive techniques that can help you to release your inner-Hulk and become that guy that everyone wants on their next-generation product.
Note that there are a lot of build slides and formatting that slideshare has rendered poorly. Feel free to download the deck for best results or connect with me and I'll send you a copy.
A Design Sprint is a 5-day problem solving, prototyping, and testing intensive process that gets your project in the right direction. The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? This presentation takes you through a 5-stage approach to solving your most complex challenges.
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
Slides from a 3-hour workshop that's intended to teach the principles of Design Sprints. It is NOT a complete design sprint. Certain exercises have been highlighted while others skipped in the interest of expediency.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
Infographic: How do you know if a Design Sprint is right for you?Fresh Tilled Soil
The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? When and for what challenges one use a Design Sprint? This infographic walks you through a process to determine if a Design Sprint is appropriate for your organization or challenge.
There are over 40 different exercises one can use as part of a Design Sprint, but they are not always applicable in every situation. Rules help to set the expectations for how a group will interact with each other. Since most design sprint participants I work with are first-timers we find that rules actually help to empower more than stifle. We typically initiate rules as a kick-off to a design sprint.
Performance Optimization for Mobile Web | Fresh Tilled SoilFresh Tilled Soil
In this presentation Fresh Tilled Soil takes a discerning look at how the mobile web has been transformed to date, and where it will go from here. We'll talk about the latest tools for testing and debugging websites, newest HTML5/CSS3/JavaScript technologies, and the best strategies for mobile website performance & optimization. Finally, we’ll reveal some of the exciting, not yet released web API’s that will bring the mobile-web user experience to a whole new level!
Qualaxy Suite - MES Software for industry 4.0Infodream
Qual@xy Suite is an integrated group of quality and production software modules. Our MES software is totally an innovative and cost effective solution.
Design sprints are all the rage. It may sound like a trendy buzzword but the reality is that flavors of agile methodologies and design sprints are already the status quo for designing and developing digital software. How can you deliver the perfect product for a client in a set time frame, budget with limited revisions? Design is never perfect or done and design sprints allow you to incrementally enhance a product over time. If you’re designing web and mobile applications and you’re not using an agile or sprint process, you’re probably hitting road blocks.
Get ready to learn why agile is the best methodology to craft and ship great digital products and maintain a balanced studio and work life. We’ll be reviewing Funsize’s design sprint model and organize into teams to run through a workshop using an example native mobile design project. We’ll then discuss outcomes-based design sprints (as popularized by Google Ventures Design) and work as a team through a web design challenge.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
This presentation outlines our process in researching and creating a management dashboard for the emergency department at Halifax Helath. The goal was to identify a Halifax Health user who would benefit from a management dashboard (showing key performance indicators, key result indicators, and a dashboard related to learning and innovation) related to their experiences within a chaotic emergency department. The design team's assumptions were to create a dashboard for the CEO of the hospital, but were quickly proven otherwise as we realized the real needs of key players working within the emergency room.
A Design Sprint is a 5-day problem solving, prototyping, and testing intensive process that gets your project in the right direction. The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? This presentation takes you through a 5-stage approach to solving your most complex challenges.
Behind every great product is a great team doing work in a way that guarantees results. They are following a roadmap from the starting point to the end product. But a product roadmap can be elusive. This talk addresses why it is important and presents an approach to make one.
Slides from a 3-hour workshop that's intended to teach the principles of Design Sprints. It is NOT a complete design sprint. Certain exercises have been highlighted while others skipped in the interest of expediency.
Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The workshop)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
Infographic: How do you know if a Design Sprint is right for you?Fresh Tilled Soil
The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? When and for what challenges one use a Design Sprint? This infographic walks you through a process to determine if a Design Sprint is appropriate for your organization or challenge.
There are over 40 different exercises one can use as part of a Design Sprint, but they are not always applicable in every situation. Rules help to set the expectations for how a group will interact with each other. Since most design sprint participants I work with are first-timers we find that rules actually help to empower more than stifle. We typically initiate rules as a kick-off to a design sprint.
Performance Optimization for Mobile Web | Fresh Tilled SoilFresh Tilled Soil
In this presentation Fresh Tilled Soil takes a discerning look at how the mobile web has been transformed to date, and where it will go from here. We'll talk about the latest tools for testing and debugging websites, newest HTML5/CSS3/JavaScript technologies, and the best strategies for mobile website performance & optimization. Finally, we’ll reveal some of the exciting, not yet released web API’s that will bring the mobile-web user experience to a whole new level!
Qualaxy Suite - MES Software for industry 4.0Infodream
Qual@xy Suite is an integrated group of quality and production software modules. Our MES software is totally an innovative and cost effective solution.
Design sprints are all the rage. It may sound like a trendy buzzword but the reality is that flavors of agile methodologies and design sprints are already the status quo for designing and developing digital software. How can you deliver the perfect product for a client in a set time frame, budget with limited revisions? Design is never perfect or done and design sprints allow you to incrementally enhance a product over time. If you’re designing web and mobile applications and you’re not using an agile or sprint process, you’re probably hitting road blocks.
Get ready to learn why agile is the best methodology to craft and ship great digital products and maintain a balanced studio and work life. We’ll be reviewing Funsize’s design sprint model and organize into teams to run through a workshop using an example native mobile design project. We’ll then discuss outcomes-based design sprints (as popularized by Google Ventures Design) and work as a team through a web design challenge.
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
This presentation outlines our process in researching and creating a management dashboard for the emergency department at Halifax Helath. The goal was to identify a Halifax Health user who would benefit from a management dashboard (showing key performance indicators, key result indicators, and a dashboard related to learning and innovation) related to their experiences within a chaotic emergency department. The design team's assumptions were to create a dashboard for the CEO of the hospital, but were quickly proven otherwise as we realized the real needs of key players working within the emergency room.
UX As A Strategic Advantage: Designing Revenue | Fresh Tilled Soil LabsFresh Tilled Soil
Richard Banfield, CEO & Co Founder of Fresh TIlled Soil, presented UX For Strategic Advantage during a Designing Revenue Fresh TIllled Soil Lab on October 15, 2012.
Developing Your Leaders’ Emotional Intelligence to Improve Organizational Per...BizLibrary
In this webinar, you will learn how EQ, emotional intelligence, serves as the building block for professional success. It’s not a building block that’s isolated to a few professions or job roles. It’s just about as universal as a success principle can be.
EQ, however, is widely misunderstood as something people either have or don’t have.
Join us for this webinar and get started with a development plan for your leaders, managers and key employees to help improve EQ across your organization.
EQ can be learned, developed and improved. It’s a critically important core business skill, and as you see your employees reach higher levels of mastery, you will see higher levels of performance across a broad spectrum of business skills and professional skills.
The 2nd in the series 60 Minutes of Good Content into 30 minutes of great content - The 3 Dirty Words in Business - Plan - Goal and "Do It." Understand how to embrace instead of ignore or fear these words so that 2013 is better than 2012.
How to bring passion and purpose to your career lawler kangIvy Exec
What drives personal and professional happiness? How can I bring my ‘whole’ self to my daily pursuits, particularly looking for my “next big thing”? What might I do to augment my personal brand to optimize these efforts?
Learn how come the ‘Why’ and ‘How’ behind what you do is more important to your happiness (and productivity) than ‘What’ you do. In fact, the ‘Why’ and ‘How’ should directly impact the ‘What’.
Our presenter will start by illustrating the need, impact and benefits of bringing your passions and purposes to work. He will then walk participants through some tools designed to identify your ‘Whys’ and ‘Hows’ and will show you how to align them in your current, and future, work (and life) efforts.
After 15 years of corporate and entrepreneurial leadership, Lawler wrote Passion at Work (Pearson Prentice Hall), and founded Passion at Work Partners. Speaking/consulting clients: HP, Cisco, Google, Oracle, Microsoft, Booz Allen Hamilton, Pfizer, and most top-tier business schools. Lawler’s prior endeavors include leading successful turnarounds of three technology/biotech firms, serving as Engagement Manager, and then Managing Director of the Northeast Practice of Scient.Lawler graduated from The Wharton School of the University of Pennsylvania and Vassar College.
You manage your research. You want to manage a business. How about managing your career?
Dr. Teresa Snelgrove of ProFitHR and Dr. Frederick Sweeney of VG Partners talk about career management theory and practice: what inputs are needed for critical career decisions and their execution. Join us for some very practical advice on how to manage your own success.
Part of the CIBC Presents Entrepreneurship 101 lecture series: http://www.marsdd.com/ent101
An eBook full of great advice for Operations Business managers with many contributirs but organized and coordinated by Terry O'Hanlon from Reliabilityweb
The objections of this presentation include: to experience and practice motivational interviewing, learn motivational interviewing styles and principles and see how it integrates into everyday practice.
What are you blind spots conquering the 5 misconceptions that hold leaders back Kam Kazemi
Blind spots! Yes, your existing leadership beliefs and experiences are the reason why 60-90% of leaders’ dreams, aspirations, and strategies are not executed, and why 70% of the people in our organizations are not actively engaged. The problem ends now. Many organizations and leaders are using beliefs and methods grounded in the industrial age to try to motivate and engage employees to create change and sustain growth. Learn from Jim Haudan, Chairman and Co-Founder, and Rich Berens, President and CEO, of Root Inc. as they detail five leadership blind spots that hinder employee engagement and innovation in the workplace. If you’re hoping to be an organization that stands apart because of strong engagement scores, this session will offer actionable, real-life tactics to start making positive changes today.
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As Chief Product Officer of the world’s fastest growing technology learning platform, Gil knows that his primary job is to provide a “problem understanding framework” to his 25 product teams. He believes teams perform best when given problems to solve, rather than being handed solutions to execute. In this talk he will show how any company, using the company’s mission as a starting point, can build a problem framework to deliver higher quality solutions.
Your Irrational, Emotional, Complicated Human Nature Is The Most Valuable Too...Fresh Tilled Soil
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When many of us first started out in product, the primary role of design was “just” visual. As product leaders, we sometimes had to fight to grow the design team. Over the years, the role of design has significantly expanded into a more scientific one that’s focused on the entire user experience. The value of design within the product team has evolved and expanded to the point where design is now one of the most competitive and difficult roles to hire for in Silicon Valley, New York, and Boston. And differences exist in how each coast approaches design.
This talk will discuss the evolution of the role of design within the product team over the years and how the approach to design differs from one market to another.
Radical Product: The global movement that’s building vision-driven productsFresh Tilled Soil
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Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk.
Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
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Perry Hewitt, Senior Advisor, Engagement Strategy at Lincoln Center for the Performing Arts
And he had a technology we *definitely* should put in our product. It’s 3D image rendering. Or a chatbot. Or a timeline feature. Those of you working in and for enterprise organizations can relate to this challenge. What are the ways large organizations can develop and defend a culture of product leadership? And how can you, as experience designers, elevate and translate the importance and impact of your work to the C-Suite? This talk will explain how you can use creative, data-driven, and organizational behavior approaches to ensure the best experience wins.
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Julia Austin, Senior Lecturer, Advisor, Board Member at Harvard Business School
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Slides from the Fresh Tilled Soil workshop Design Sprints at Scale held on 3.15.2018.
A Design Sprint is a flexible time-boxed problem solving framework that increases the chances of making something people want. With an emphasis on collaborative ideation, solution sketching, prototype building, and user testing, Design Sprints give product teams more confidence in their choices and priorities. But confusion still exists.
--How do I convince my organization it’s a good idea, and how do I get leadership buy-in?
--What kind of prep work is required, and how soon should I start?
--How do I make sure this doesn’t just become another innovation brainstorm that people dismiss when it’s over?
This is adapted from our workshop at Mind the Product/London 2017. In this full-day session, we talked through the purposes of a roadmap and a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team's impact.
Sex, Drugs and The Infinite Scroll: The biology behind engaging design.Fresh Tilled Soil
Designing product for optimal engagement is challenging. This talk looks at how human biology can provide us with clues as to how people relate to products and experiences. Brain chemistry, emotional decisions, evolutionary cycles and social connections all play a part in how we connect to experiences.
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In this week's episode, we discuss Assumption Storming - essentially, brainstorming for assumptions. If a product (or a feature of a product) fails, most likely there was a wrong assumption along the way. So let’s call them out now before too far down the line.
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https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
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Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
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7 Alternatives to Bullet Points in PowerPointAlvis Oh
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6. what we’ll learn today
product design is hard
unless you have an awesome team with a plan
Customer Research & Best Practice Execution
know how Analysis & More & Planning
The Emotional The Behavioral The Empirical The Roadmap to
Animal Science Evidence Success
6 /50
20. emotions
Information is not enough, and...
Emotions drive decision making
Emotions are often irrational
Happiness leads to better decisions
Happiness can be manufactured
...this means...
Significantly more work for product designers
But, higher adoption and deeper loyalty
20 /50
28. starting point
storytelling
scenarios
storyboards
personas
interviews
prototypes
the 5 whys
28 /50
29. starting point
geoff’s story
Geoff wants to join a gym to get fit but he’s intimidated by
the other gym members, who all seem to be fitter and
stronger. How can he improve his experience?
What if Geoff could work out at home with all of the
benefits of a personal trainer at the gym?
Geoff feels if he could track his progress and communicate
with a trainer without having to go to the gym he’d be able
to reach his fitness goals with less stress.
What other tools will Geoff need to accomplish this goal?
Are these tools reducing the stress Geoff feels?
29 /50
30. audience
who else looking for a solution to their problem?
jane Steve sarah
smith hollister chang
Business Owner Retired Lawyer Single Mom
30 /50
32. 3d matrix
Who: What type of customer?
ASPIRING
RECOVERING
MONEY MINDER
IMMATURE CREDIT
Home (desktop/laptop) Financial Advice Online
OFFICE (desktop/laptop) home making
CC/ LOAN (MOBILE) Financial repairs
CAR DEALERSHIP (MOBILE) Financial planning
OPEN HOUSE (MOBILE) insight / education
Where: In which places What: Why are people
do they access their information? accessing their information?
32 /50
33. 2D matrix
Aspiring Recovering Money Minder Novice / Immature
Credit Report Card Credit Report Card
Credit Report Card Credit Report Card
Best Matches Best Matches
Fraud Risk Educational Articles
Products
Educational Articles Educational Articles
Want to get a handle on their Credit is in bad shape - need to Want to keep an eye on their
Needs to be educated on credit and
credit to plan out next financial see their current situation and credit to make sure they are
how it effects them Triggers
steps seeking help to fix it secure going forward
Home page Home page Home page Home page
Educational articles Educational articles Products for Good Credit Products for Students Content
(top traffic pages)
Find a Loan Products for Bad Credit Identity Theft Protection Products for No/Low Credit
lifestyle articles CRC widget partner offers
topical partner articles
expert blog articles forum widget crc widget
estimators and calculators
Educational articles
expert blog articles planning tools
Tech Tools
planning tools
product comparisons estimators and calculators product comparisons
Cards for Bad Credit
Home Loans/Mortgages Student Cards
Cards for Good Credit
Balance Transfer Cards Cards for Excellent Credit
Cards for No/Low Credit
Partners
Personal Loans
33 /50
34. mobility
goals: goals: goals:
1. find out credit score 1. reduce debt quickly 1. monitor good credit
2. find qualified products 2. improve credit score 2. prevent new risks
3. understand their credit 3. control debt and credit 3. find high-reward products
bottom line: bottom line: bottom line:
get started and learn how to move from managing debt maintain the status quo and
stay in control to eliminating debt finish strong
novice aspiring money minder
recovering
goals:
1. manageable level of debt
2. improve credit score
3. find lower interest products
bottom line:
get in control of finances, debt and credit
34 /50
35. Current FLOW
Home Page
Signup Process
Step One Step Two Step Three
Dashboard
tools
35 /50
36. RECOMMENDED FLOW
Home Page
Signup Process
Signup steps are Step 1-3
combined into a single
modal to reduce bounces
Tools now function as the
dashboard with fraud risk
Dashboard
features integrated &
tools
36 /50
37. user journeys
article widget
Money Minder Credit Card Vendor
Goals: Goals:
Monitor good credit forum Pre-qualify low-risk client
Prevent new risks Develop brand loyalty
Find high-reward products Reduce cost of service
credit
signup
estimator
product
Dashboard
offers
37 /50
42. good design matters
Humans make emotional decisions
Humans are irrational
Humans prefer happiness
Happiness drives better decisions
Good design leads to happiness
42 /50
49. DESIGN PRINCIPLES
CONTEXT IS EVERYTHING
Iterative Design Responsive Design
Short cycles of high impact Delivers the best UX for the
improvements to brand appropriate device & browser
UX/UI
User Centric Design Progressive Version n
Relationship and trust drive Enhancement
experience design decisions
Allows for accessibility across
all browsers and connections.
49 /50
50. process
design wireframing visual front-end
qa / testing
planning & flows design development
Research and planning Map user stories to flows Design exploration / concepts Code HTML5/CSS3 templates QA and internal testing on
target browsers / devices
Features and Validate user interactions Present, review and iterate Include interaction demos with
functionality jQuery/JS
Hand off detailed wireframes Ongoing stylistic refinement
User characteristics & Start QA and browser testing
stories Creation of high-fidelity
assets
SWOT analysis (internal)
User journeys & flows
50 /50
51. where we are
We Are Here
design wireframing visual front-end
qa / testing
planning & flows design development
Research and planning Map user stories Design exploration / concepts Code HTML5/CSS3 templates QA and internal testing on
target browsers / devices
Features and to flows Present, review and iterate Include interaction demos with
functionality jQuery/JS
Ongoing stylistic refinement
User characteristics & Validate user Start QA and browser testing
Creation of high-fidelity
stories interactions assets
SWOT analysis (internal)
Hand off detailed
User journeys & flows
wireframes
51 /50
52. schedule
We Are Here
wireframing & flows
Map user stories to flows
Validate user interactions
Hand off detailed wireframes
52 /50
54. audience
apparent problem: Need to loose weight
actual problem: feeling lonely & scared
jane Steve sarah
smith hollister chang
Business Owner Retired Lawyer Single Mom
54 /50
55. 3d matrix
Who: What type of customer?
ASPIRING
RECOVERING
MONEY MINDER
IMMATURE CREDIT
Home (desktop/laptop) Financial Advice Online
OFFICE (desktop/laptop) home making
CC/ LOAN (MOBILE) Financial repairs
CAR DEALERSHIP (MOBILE) Financial planning
OPEN HOUSE (MOBILE) insight / education
Where: In which places What: Why are people
do they access their information? accessing their information?
55 /50
56. 2D matrix
Aspiring Recovering Money Minder Novice / Immature
Credit Report Card Credit Report Card
Credit Report Card Credit Report Card
Best Matches Best Matches
Fraud Risk Educational Articles
Products
Educational Articles Educational Articles
Want to get a handle on their Credit is in bad shape - need to Want to keep an eye on their
Needs to be educated on credit and
credit to plan out next financial see their current situation and credit to make sure they are
how it effects them Triggers
steps seeking help to fix it secure going forward
Home page Home page Home page Home page
Educational articles Educational articles Products for Good Credit Products for Students Content
(top traffic pages)
Find a Loan Products for Bad Credit Identity Theft Protection Products for No/Low Credit
lifestyle articles CRC widget partner offers
topical partner articles
expert blog articles forum widget crc widget
estimators and calculators
Educational articles
expert blog articles planning tools
Tech Tools
planning tools
product comparisons estimators and calculators product comparisons
Cards for Bad Credit
Home Loans/Mortgages Student Cards
Cards for Good Credit
Balance Transfer Cards Cards for Excellent Credit
Cards for No/Low Credit
Partners
Personal Loans
56 /50
57. matrix TO Flow
article widget
Money Minder Credit Card Vendor
Goals: Goals:
Monitor good credit forum Pre-qualify low-risk client
Prevent new risks Develop brand loyalty
Find high-reward products Reduce cost of service
credit
signup
estimator
product
Dashboard
offers
57 /50