The document discusses the rapid growth of data and increasing storage requirements. It notes that 1 billion new web pages are created daily, data creation is expected to increase 5-fold in 2 years, and enterprise storage needs grow 50% annually. It also predicts that video will be 50% of internet traffic by 2012.

5. Data Explosion
• 1bn new web pages created daily
• Data creation to increase
5-fold in 2 years
• Enterprise storage
requirements increase
50% every year
• Video expected
to be 50% of
internet traffic
by 2012

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16. Catalyst 6509-V-E
Nexus 5548
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17. Top Of Rack or End of Row
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20. 20

21. 2 cores =
Appliance 1 - UCS C210-M2
CPU 1 CPU 2
UCM – Pub & TFTP Unity Connection UCM – Subscriber Presence
Core 1 Core 2 Core 3 Core 4 Core 1 Core 2 Core 3 Core 4
Appliance 2 - UCS C210-M2
CPU 1 CPU 2
UCM – Subscriber Unity Connection UCM – Subscriber Presence
Core 1 Core 2 Core 3 Core 4 Core 1 Core 2 Core 3 Core 4
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25. Equipment Quantity Size in U Typical Power Max BTU
VSS Cat 6509-VE 2 21 1558.70w 6469.53
Nexus 5548 2 1 390w <1998
Nexus 2248 2 1 110w 322
Nexus 2232 2 1 270w 806
UCS210-M2 2 2 343w 1168
Total Per DC 25 2671.7 10763.53
Site Total 50 5343.4 21527.06
Equipment Quantity Size in U Typical Power Max BTU
Cat 6509-VE 2 21 1558.70w 6469.53
Cat 6509-VE DC 2 21 3395.28w 17051.29
MCS-7845 4 2 257w 875
MCS-7835 4 2 189w 645
Total Per DC 50 5845.98 26560.82
Site Total 100 11691.96 53121.64
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30. PUE – Power Utilisation Effectiveness &
Enhanced Capital Allowance (ECA)
Richard Symons
Data Centre Specialist
June 2011.
All content in this presentation is protected – © 2008 American Power Conversion Corporation

31. Agenda
● HOW IS ENERGY EFFICIENCY DEFINED?
● POWER AND COOLING EFFICIENCY CALCULATIONS
● ECA IS FOR ENERGY SAVING TECHNOLOGY
● WHAT QUALIFIES ?
● ENERGY TECHNOLOGY LIST ( ETL)
● HOW CAN CUSTOMER CLAIM ECA ?
APC by Schneider Electric – Giles Pattison – 7th April 2011

32. How is efficiency defined?
Power usage effectiveness (PUE) and Data Center infrastructure efficiency (DCIE)
 PUE is a ratio of total power coming into the data center to the power going
to the IT.
 For example if it takes 1.5 times as much energy to run your data center as
than is required to for just the IT equipment.
 DCIE is represented as a percentage of IT load power divided by total data
center power, and is the inverse of PUE.
 Higher DCIE values indicate a more efficient data center.
APC by Schneider Electric – Giles Pattison – 7th April 2011

33. ● Vary parameters
● Experiment with “What if”
Data Center Capital Cost ● Make tradeoffs
Power/cooling efficiency
Carbon footprint
Make informed decisions
BEFORE you invest in your data center
APC by Schneider Electric – Giles Pattison – 7th April 2011

34. Enhanced Capital Allowance
(ECA) Scheme for Energy
Saving Technologies
APC by Schneider Electric – Giles Pattison – 7th April 2011

35. Enhanced Capital Allowance for energy-
saving technologies
● The Carbon Trust manages the Energy Technology List (ETL) and promotion
of the ECA scheme on behalf of Government.
● To help bring about a low carbon economy and reduce UK CO2 emissions by:
1. Influencing the design, availability, and uptake of the most energy-efficient
equipment types within the remit of the scheme;
2. Promoting the ETL as a principal procurement tool for designers,
specifiers and purchasers interested in energy-saving capital equipment.
APC by Schneider Electric – Giles Pattison – 7th April 2011

36. ETL – Technology Groups
● Air-to-air energy recovery
● Automatic monitoring and targeting equipment (
● Boilers
● CHP
● Compact heat exchangers
● Compressed air equipment
● Heat pumps for space heating
● HVAC Equipment
● Lighting
● Motors and Drives
● Pipe insulation
Businesses may claim
● Refrigeration equipment
100% first-year capital
● Solar thermal systems allowance
● Warm air and radiant heaters
● Uninterruptable Power Supply
APC by Schneider Electric – Giles Pattison – 7th April 2011

37. More information from . . .
● ECA Scheme for energy-saving technologies
Information for purchasers
- www.eca.gov.uk/energy
- Carbon Trust Advice Line on 0800 085 2005 or email
customercentre@carbontrust.co.uk
● HM Revenue & Customs
● www.hmrc.gov.uk/manuals/camanual/CA23100.htm
● Tel: 020 7147 2541
APC by Schneider Electric – Giles Pattison – 7th April 2011

38. FINANCIAL GAINS FOR CUSTOMER
DUE TO ECA SCHEME
●EXAMPLE of ECA claim : If Client X made a profit of
£100,000 during current tax year and had purchased ECA
certified UPS project worth £70,000 during the same tax
year, then Client X will pay tax on £30,000 (£100,000 less
£70,000) only, instead of £100,000
●** UPS Project cost benefit includes : UPS systems,
delivery & offloading including craneage, direct install cost
covering cabling, battery build, project management, any
site modifications and UPS project specific professional
fees too.
APC by Schneider Electric – Giles Pattison – 7th April 2011

39. FINANCIAL GAINS FOR CUSTOMER
DUE TO ECA SCHEME
● Usual rate of capital allowance for plant and machinery is
20% p.a. on sliding scale basis and is spread over a
number of years.
●However with ECA the customer is allowed by HMRC to
use up the full cost of the UPS project ** as capital
allowance within the first year of purchase.
●This ECA scheme indirectly boosts the cash flow for the
customer for the first year.
●The ECA allowance is written off against customer’s own
taxable profit.
APC by Schneider Electric – Giles Pattison – 7th April 2011

40. Questions?
APC by Schneider Electric – Giles Pattison – 7th April 2011

41. Nick Morris, NextiraOne
Senior Design Consultant
APC by Schneider Electric – Giles Pattison – 7th April 2011

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Snap-in
blanking
panel

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60. Financials
Objectives & Strategy
Architecture
Operations
Applications & Data
Organisation
(people &
processes)

66. ?
?

67. € Sales in 2010 Direct sales and service
presence in 16 countries
Services
Employees
Service Experts
Customers
Fortune Euro
Top 100 Companies