Websites are your most important marketing tool, but the function of and expectations for higher ed websites have changed in the last 5-10 years.
To be successful in your website redesign effort, you need to think about your site in the context of your entire digital ecosystem in order to create a simple, seamless experience for you site visitors.
This presentation covers the critical steps you can take to make your website successful - today and into the future.
15. Lead Gen
Paid Search
Organic Search
Display Ads
Events & Tours
Blogs and Other
Content
Social Media
Earned Media
Etc.
Lead Nurture
Email Nurture Stream
Admissions
Communications
Webinars
Events
E-newsletters
Retargeting Ads
Print
Etc.
ANALYTICS, TESTING AND ITERATION THROUGHOUT
Website/
CMS
Marketing
Automation
Online
Learning
Platform
Social
Channels
CRM
Planning & Execution Throughout the Ecosystem
A Different
Perspective on
Website
Redesigns
Website/CMS