Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Confidential. Intellectual property of Noble Studios.
To App or Not to App?
Creating the Destination Digital Concierge
of ...
Confidential. Intellectual property of Noble Studios.
• The Problem
• What is a Digital Concierge?
• Our Approach
• Promot...
Confidential. Intellectual property of Noble Studios.
Jarrod Lopiccolo
CEO / Co-Founder
Noble Studios
Doug McClain, CDME
S...
Confidential. Intellectual property of Noble Studios.
Confidential. Intellectual property of Noble Studios. 5
Let’s take a trip.
Confidential. Intellectual property of Noble Studios.
How do DMOs differentiate themselves in a
world of excess informatio...
Confidential. Intellectual property of Noble Studios.
Over 1 in 3
travelers are interested
in using digital
assistants to ...
Confidential. Intellectual property of Noble Studios.
The Inspiration
Ask MarinaConsumer
Behavior
Differentiation
and
Rele...
Confidential. Intellectual property of Noble Studios.
Create and implement a new highly personalized, mobile-based platfor...
Confidential. Intellectual property of Noble Studios.
What is a Digital Concierge?
The Solution:
Confidential. Intellectual property of Noble Studios.
According to Think by Google, “people are
at least twice as likely t...
Confidential. Intellectual property of Noble Studios.
Confidential. Intellectual property of Noble Studios.
Our Approach
The Solution:
Confidential. Intellectual property of Noble Studios.
You can move the needle with wildly creative thinking.
You can achie...
Confidential. Intellectual property of Noble Studios.
Confidential. Intellectual property of Noble Studios.
Newport Beach Brand Platform
Confidential. Intellectual property of Noble Studios.
The Challenge
Confidential. Intellectual property of Noble Studios.
Wireframes
Confidential. Intellectual property of Noble Studios.
AskMarina Brand
Confidential. Intellectual property of Noble Studios.
Design
Confidential. Intellectual property of Noble Studios. 21
Confidential. Intellectual property of Noble Studios.
Promotion and Results
Ask Marina:
Confidential. Intellectual property of Noble Studios.
Confidential. Intellectual property of Noble Studios.
Confidential. Intellectual property of Noble Studios.
Confidential. Intellectual property of Noble Studios.
Results
50/50
Both men and women
are using the
experience equally
25...
Confidential. Intellectual property of Noble Studios.
The Future
Confidential. Intellectual property of Noble Studios. 28
Upcoming SlideShare
Loading in …5
×

Creating Personalized Experiences for In-Market Travelers

64 views

Published on

At Noble Studios, we believe in the power of personalized experiences. At the Destinations International 2019 Annual Convention, Noble Studios CEO Jarrod Lopiccolo presented this deck on a web app developed for our client, Visit Newport Beach, which functions as a digitial concierge for in-market travelers.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Creating Personalized Experiences for In-Market Travelers

  1. 1. Confidential. Intellectual property of Noble Studios. To App or Not to App? Creating the Destination Digital Concierge of the Future Destination International Annual Conference · July 23, 2019
  2. 2. Confidential. Intellectual property of Noble Studios. • The Problem • What is a Digital Concierge? • Our Approach • Promotion and Results Agenda
  3. 3. Confidential. Intellectual property of Noble Studios. Jarrod Lopiccolo CEO / Co-Founder Noble Studios Doug McClain, CDME Sr. Vice President / Chief Marketing Officer Visit Newport Beach
  4. 4. Confidential. Intellectual property of Noble Studios.
  5. 5. Confidential. Intellectual property of Noble Studios. 5 Let’s take a trip.
  6. 6. Confidential. Intellectual property of Noble Studios. How do DMOs differentiate themselves in a world of excess information? The Problem:
  7. 7. Confidential. Intellectual property of Noble Studios. Over 1 in 3 travelers are interested in using digital assistants to research or book travel. 36 days is the average time the accommodation purchase journey lasts, with 45 touch points across multiple devices & websites. 53% of visits are abandoned if a mobile site takes longer than three seconds to load.
  8. 8. Confidential. Intellectual property of Noble Studios. The Inspiration Ask MarinaConsumer Behavior Differentiation and Relevance Technology Enablement
  9. 9. Confidential. Intellectual property of Noble Studios. Create and implement a new highly personalized, mobile-based platform to match the right customer with the right destination experience at the right moment and right time. This highly customized mobile experience (mobile concierge) serves up destination content and messaging in precise and exact ways that match the customer's needs, wants and desires with destination attributes, features and benefits that fit that unique and specific customer.
  10. 10. Confidential. Intellectual property of Noble Studios. What is a Digital Concierge? The Solution:
  11. 11. Confidential. Intellectual property of Noble Studios. According to Think by Google, “people are at least twice as likely to use search than other online or offline sources … Not only is search the most used resource, it’s the resource 87% of people turn to first.” This means we have to create value beyond what Google can offer.
  12. 12. Confidential. Intellectual property of Noble Studios.
  13. 13. Confidential. Intellectual property of Noble Studios. Our Approach The Solution:
  14. 14. Confidential. Intellectual property of Noble Studios. You can move the needle with wildly creative thinking. You can achieve great success by applying smart performance-driven strategies. Eventually, though, results will plateau without applying both. So, we constantly iterate with a creative digital performance process we call Think/Make/Market/Measure.
  15. 15. Confidential. Intellectual property of Noble Studios.
  16. 16. Confidential. Intellectual property of Noble Studios. Newport Beach Brand Platform
  17. 17. Confidential. Intellectual property of Noble Studios. The Challenge
  18. 18. Confidential. Intellectual property of Noble Studios. Wireframes
  19. 19. Confidential. Intellectual property of Noble Studios. AskMarina Brand
  20. 20. Confidential. Intellectual property of Noble Studios. Design
  21. 21. Confidential. Intellectual property of Noble Studios. 21
  22. 22. Confidential. Intellectual property of Noble Studios. Promotion and Results Ask Marina:
  23. 23. Confidential. Intellectual property of Noble Studios.
  24. 24. Confidential. Intellectual property of Noble Studios.
  25. 25. Confidential. Intellectual property of Noble Studios.
  26. 26. Confidential. Intellectual property of Noble Studios. Results 50/50 Both men and women are using the experience equally 25-54 Average age of people using the experience 88% Increase In time spent on VisitNewportBeach.com compared to average visit to website Over 20% People accessing the app in Newport 1 in 3 Visitors accessing the app after 4pm 7% of visitors Engage with one of our listed stakeholders
  27. 27. Confidential. Intellectual property of Noble Studios. The Future
  28. 28. Confidential. Intellectual property of Noble Studios. 28

×