This document discusses the importance of nonprofit branding and provides guidance on developing an effective brand. It defines branding as telling your organization's story and experience to audiences through various channels. Great brands have a clear "why" or purpose that addresses an important issue. They also have a distinct personality portrayed through tone of voice, design, and partnerships. An effective nonprofit brand maintains consistency across all platforms and clearly communicates its values and mission.
Summer Breeze Write Your Book in 90 Days Webinar was phenomenal!
http://FinishBook90Days.com
Hosted by http://MeetMichaelD.com with http://BeyondPublishing.net
Sync Norwich Sandler Training Ermine Amies Human Software - Communications Ex...Ermine Amies
Communications for ICT developers and tech people, sales people, sales managers, sales directors, entrepreneurs, business owners and executives - using Extended DISC. how to recognise your own style and other people's styles and how to adjust presented by Ermine Amies Sandler Training Norfolk Suffolk Essex Cambridgeshire East Anglia
Whether we have the wealth to write checks or are passionate about making the world better place, we all have the ability to give, share, promote and showcase. This presentation provides some tactical ways to do so.
Summer Breeze Write Your Book in 90 Days Webinar was phenomenal!
http://FinishBook90Days.com
Hosted by http://MeetMichaelD.com with http://BeyondPublishing.net
Sync Norwich Sandler Training Ermine Amies Human Software - Communications Ex...Ermine Amies
Communications for ICT developers and tech people, sales people, sales managers, sales directors, entrepreneurs, business owners and executives - using Extended DISC. how to recognise your own style and other people's styles and how to adjust presented by Ermine Amies Sandler Training Norfolk Suffolk Essex Cambridgeshire East Anglia
Whether we have the wealth to write checks or are passionate about making the world better place, we all have the ability to give, share, promote and showcase. This presentation provides some tactical ways to do so.
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
Remix Conference 2015—Christof Spieler, "Selling the Vision for Better Transit" Remix Software
Christof Spieler (director of planning, Morris, and board member, Houston Metro) discusses how to hook the public on investing in transportation at the first-ever Remix Conference in San Francisco on October 7, 2015. Find out more at http://getremix.com/
Οι διαφάνειες είναι από τον καθηγητή πληροφορικής Μπρούζα Αναστάσιο
(http://gym-fylis.att.sch.gr/Joomla/index.php/2010-07-12-17-23-38/2010-07-12-17-26-08/142-2011-10-03-16-31-01.html)
How to get people from intention to donationBeate Sørum
Session from International Fundraising Congress 2015 (#IFC2015).
We are leaving so much money on the table, by not making it easy enough to give. We leave the hard work on the donor - rather than making the investments and doing it ourselves. In this session, techiques and tools to start fixing our problems were delivered. How to design a good donation form. How to get a good web site strategy. How to use behavioral economics to ethically and in a good way influence your design in a way that influences the way your donors behave.
UK government is in the middle of a decade-long recalibration as the public sector aligns to a lower level of public spending. While the first half of this decade has been characterised by austerity and cost reduction, the next half should focus on aspiration and redesign as public sector leaders across the UK shape a more focused state.
Exploring VR with Tom Emrich
Save 10% off any FITC event with discount code 'slideshare'.
Details at www.FITC.ca
OVERVIEW
Virtual reality is hitting the mainstream hard with mobile-powered solutions already available for users today and large manufacturers entering the market with dedicated devices in 2016. This session is an overview of the VR ecosystem before diving deep into the VR trends; and a look at what is to come in the near future.
OBJECTIVE
To provide the audience with a good understanding of the VR opportunity today and tomorrow
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
VR Ecosystem
VR by the Numbers
VR Trends Today
VR Predictions for Tomorrow
Opportunities & Challenges
In Healthcare, we provide detailed analysis and projections of healthcare fields, occupations, and their wages. In addition, we discuss the important skills and work values associated with healthcare fields and occupations. Finally, We analyze the implications of our findings for the racial, ethnic, and class diversity of the healthcare workforce in the coming decade.
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
How to grow and build your network - as delivered at the Business Network SW event in Bristol on 11th February 2015.
Seminar hosted by Sean Humby
There are hyper links in many of the slides so that you can find out more from the supporting cast.......FISH, 7 Habits of highly effective people, Conversation Prism, Networking kit, Dale Carnegie, Robert Kiyosaki, Hootsuite, Word clouds, Google alerts, LinkedIn, Twitter, Obama, Storytelling, Social Media types, Mitchell & Webb, rocket scientist, brain surgeon, Find Networking events, Colin Hastings, Bjorn Guldager,
Guest speaker on building a communications strategy; social media for social good.
Digital Skills in Food Media with Prof. Keith Olsen, New York University
Steinhardt School of Culture, Education, and Human Development Department of Nutrition, Food Studies, and Public Health
Advertising & Social Good: A Perfect Marriage or a Recipe for DisasterSusan McPherson
In the past several years, the advertising/marketing industry has undergone huge changes that have created an array of challenges and opportunities: The use of “big data” to target consumers has raised concerns about the collection and use of personal information. The massive growth of “native advertising,” in which ads appear as content, has triggered questions about whether consumers can truly trust brands. Social media and digital advances have given companies direct connections to their consumers, with the power to gain insights and build loyalty. New advertising approaches appealing to consumers’ core values and passions have given companies an opportunity to engage consumers on a deeper and more meaningful level. Those marketers who are using creative power to share messages related to social, environmental, philanthropic and cultural issues are building strong brands for the long-haul and are having a positive influence on the world around us. What is becoming absolutely true is there can be a powerful relationship between corporate responsibility and effective advertising. This presentation centers on the opportunities for advertisers and marketing directors to embrace CSR and gain the incredible benefits derived from a more authentic and meaningful relationship with their customers.
Remix Conference 2015—Christof Spieler, "Selling the Vision for Better Transit" Remix Software
Christof Spieler (director of planning, Morris, and board member, Houston Metro) discusses how to hook the public on investing in transportation at the first-ever Remix Conference in San Francisco on October 7, 2015. Find out more at http://getremix.com/
Οι διαφάνειες είναι από τον καθηγητή πληροφορικής Μπρούζα Αναστάσιο
(http://gym-fylis.att.sch.gr/Joomla/index.php/2010-07-12-17-23-38/2010-07-12-17-26-08/142-2011-10-03-16-31-01.html)
How to get people from intention to donationBeate Sørum
Session from International Fundraising Congress 2015 (#IFC2015).
We are leaving so much money on the table, by not making it easy enough to give. We leave the hard work on the donor - rather than making the investments and doing it ourselves. In this session, techiques and tools to start fixing our problems were delivered. How to design a good donation form. How to get a good web site strategy. How to use behavioral economics to ethically and in a good way influence your design in a way that influences the way your donors behave.
UK government is in the middle of a decade-long recalibration as the public sector aligns to a lower level of public spending. While the first half of this decade has been characterised by austerity and cost reduction, the next half should focus on aspiration and redesign as public sector leaders across the UK shape a more focused state.
Exploring VR with Tom Emrich
Save 10% off any FITC event with discount code 'slideshare'.
Details at www.FITC.ca
OVERVIEW
Virtual reality is hitting the mainstream hard with mobile-powered solutions already available for users today and large manufacturers entering the market with dedicated devices in 2016. This session is an overview of the VR ecosystem before diving deep into the VR trends; and a look at what is to come in the near future.
OBJECTIVE
To provide the audience with a good understanding of the VR opportunity today and tomorrow
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
VR Ecosystem
VR by the Numbers
VR Trends Today
VR Predictions for Tomorrow
Opportunities & Challenges
In Healthcare, we provide detailed analysis and projections of healthcare fields, occupations, and their wages. In addition, we discuss the important skills and work values associated with healthcare fields and occupations. Finally, We analyze the implications of our findings for the racial, ethnic, and class diversity of the healthcare workforce in the coming decade.
This short PowerPoint presentation shows five great ways to get the attention of your audience during your speech or sales pitch.
Try them out in your next speech and you will see how you can engage your audience with these simple tips.
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
How to grow and build your network - as delivered at the Business Network SW event in Bristol on 11th February 2015.
Seminar hosted by Sean Humby
There are hyper links in many of the slides so that you can find out more from the supporting cast.......FISH, 7 Habits of highly effective people, Conversation Prism, Networking kit, Dale Carnegie, Robert Kiyosaki, Hootsuite, Word clouds, Google alerts, LinkedIn, Twitter, Obama, Storytelling, Social Media types, Mitchell & Webb, rocket scientist, brain surgeon, Find Networking events, Colin Hastings, Bjorn Guldager,
RED ACADEMY is a unique Vancouver-based technology academy created for the designers, creators, developers and digital marketers of tomorrow.
MAKE YOUR MARK is a tailored to 3 cohorts spanning Digital Marketing, Web Development and UX Design. Students get ready to showcase and flex their new skills in the workplace, share their experiences and offer support and strategies to each other.
This session covers pitching, Pitching, Selling, Marketplace, Branding, Future of Work, Content Marketing, Design, Mindsets, Tips, Hacks & More.
“Your brand is a story unfolding across all customer touch points.”
– Jonah Sachs
Succeeding in today’s job market requires a compelling personal story and a strategy behind it. Blue Ocean Strategy is about creating and capturing uncontested market space, thereby making the competition irrelevant.
In the workshop, Mo Moubarak presents ways to actively cultivate a sales mindset and utilize personal branding as a tool for creating your own Blue Ocean.
What makes some companies stand out when others blend with the crowd?
What is a brand vision and how does it work for individuals?
Who is your target audience?
How to remain authentic while creating a personal portrait?
“The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.”
In this talk we will explore why agile is way more than a set of practices but defines a whole new culture for organizations.
A culture that requires organizations to raise their level of consciousness in order to create better and more humane workplaces where individuals can bring their whole self at work everyday.
Levering on the Management 3.0 toolkit, activities borrowed from Improv and tools used in Life Coaching we’ll deep dive into topics like Values, Delegation, Listening at a deeper level and Trust.
- Why let it go from the command and control mindset?
- Which tools can you use as an Agile leader?
- Why trust is the foundation?
- Why self-awareness is key as an Agile leader?
- As a leader, am I a roadblock in the Agile adoption initiative?
Whether you're launching, evolving, or repositioning your business, defining your unique brand identity is key. Who are (and aren't?) you? Are your current creative touchpoints and content elements telling your brand story —and, most importantly, engaging your target audiences — as effectively as they can?
Join Big Small Brands founder Jen Barth for an interactive session which includes tips, best practices, and real-life example/lessons learned on...
• Your Creative Identity: What does your name, logo, and creative identity say about your business today?
• Your Brand Voice: Elements to consider when selecting the tone — and type — of your content, both on and offline
• Gaining Customer Insights: Tips and low-cost tools for researching and exploring user needs — on a shoestring budget
• 5 Tips for Brilliant-Branders-to-Be: The 5 essential steps to consider when creating or growing your small business brand.
O.P.E.N. Routine Personal Branding Workshop Presentation - SRBLSA 2013Christopher Craft
Chris Craft's presentation at the SRBLSA Annual Conference 2013. This is in promotion of his upcoming book, O.P.E.N. Routine, available 4/9/13. http://openroutine.com
How to Interact With the Right CustomersNate Smith
Your brand has a specific archetype that influences your message both internally and externally. It also influences how your brand gains and interacts with customers. In the webinar, we focus on the following:
What is a brand voice?
What are you saying and how are you saying it?
How your brand archetype can grow your business
Is it interacting with the right customers?
Open To Create... Authentic Creative Networking slide deck 17.07.15Anna B Sexton
Open To Create... Authentic Creative Networking slide deck 17.07.15
Slides from our Investment Escalator workshop as part of our 3x3 Creative Business Nuts & Bolts sessions.
In partnership with Investment Escalator and Martin Copland-Gray
Personal Branding starts with Self-Development.In order to be successful you will need to do a lot of effective networking, in a professional way and that is why I have also included several slides about networking.
https://www.optimizzeconsulting.com/
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Similar to What's Your Brand And Yes, it's That Important (20)
Aligning with the UN Sustainable Development Goals #SDGsSusan McPherson
How can companies align with the UN's new Sustainable Development Goals (SDGs) and improve their corporate responsibility and employee engagement. Learn tips in this interactive presentation.
Building Sustainability Into Product DevelopmentSusan McPherson
CSR execs are increasingly asked how they can be driving sustainability into product development. This deck explains the how and provides supportive background for the rational.
Are you a nonprofit mystified by crowdfunding? This presentation provides a simple and easy methodology to help you master the art of successful funding via the various crowdfunding platforms.
More Than Writing A Check! Creating Successful, Multifaceted Corporate/Nonpr...Susan McPherson
In today's business world, meaningful and lasting partnerships MUST be measured and intricately planned to drive successful cause marketing campaigns. This briefing presented on 12/17/14 showcases the steps to do them right.
How Hashtag Activism is Becoming a Women's GameSusan McPherson
Susan McPherson presents her rational behind why hashtag activism has taken off specifically for women's causes and movements during her presentation at the DLDWomen Conference in Munich, German.
Philanthropy Gives Women a Seat at the Table - How Can You BenefitSusan McPherson
Thanks to technology, social media and the rise of women's wealth and spending power, we can all be philanthropists. This engaging short presentation provides tips and tactics on how women can take the lead to support causes and nonprofits they care about.
Leading Impact for the Future of Women's PhilanthropySusan McPherson
Susan McPherson and Sloane Davidson's presentation at the WomenLeading Philanthropy Symposium on April 3, 2014 in Chicago. Tips and tools to ensure the success of women's philanthropy going forward.
How Brands can deliver, navigate and measure the impact of their campaignsSusan McPherson
Panel presentation at SB\'10 Conference in Monterey, CA, by Maureen Isern of Moped Productions, Susan McPherson of PR Newswire, Aria Finger of DoSomething.org and Parker Blackman of Fenton
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. Branding (noun):
Branding for nonprofits is more than just
your logo or name — a lot more. Branding is
telling your story to your audience and
showing why YOU matter. It’s about the
experience and perception your audience
has of your organization online, in-person,
and on paper.
15. Find your “why” – questions to ask
• What keeps you up at night?
• What would the world look like if you had a
magic wand?
• What belief do you share with the rest of
the world?
17. What’s your personality?
Personable and friendly
Spontaneous and high energy
Modern or high tech
Cutting edge
Fun
Accessible to all
Corporate and professional
Careful thinking and planning
Classic and traditional
Established
Serious
Upscale
19. Tone of voice
How would your organization say it?
“You wouldn’t happen to have a pen I could
borrow, would you?”
“Do you have a pen I can borrow?”
“I need a pen. Now.”
“Pass me a pen.”
“Of course I forgot my pen again. Help?”
“Pen please?”
22. This or that:
• Chipolte or Cracker Barrel?
• LeBron James or Meryl Streep?
• Apple or Samsung?
• Delta or JetBlue?
• Red Cross or charity:water?
23. Recap
Your brand needs:
• A clear “why”
• A personality
• Design and tone to match that personality
• Consistency across platforms
• The right people and partners
One of the challenges when talking about branding is it’s a bit of a vague concept. People talk a lot about great brands in the for-profit world, but what are they talking about exactly? Who here wants to share a definition of what they think branding means? (OPEN IT UP TO AUDIENCE)
I like this definition from the Nonprofit Village. Whereas marketing unearths and activates your audience, branding is designed to educate or create certain emotions. It attracts loyal supporters, donors and advocates to your cause. Marketing campaigns come and go, but your brand lasts forever.. While marketing may contribute to your brand and vice versa, the brand is bigger than the marketing campaign. It’s that thing that makes you you, and it’s the feeling that your donors and supporters get when they think of you.
Here are some questions that the branding experts at StayClassy like to ask to help clients think about branding:
How do you feel when you see a good friend’s smiling face? What about your boss’s face?
The idea is that your brand is somewhat like the face of your organization because a good brand will have personality and make you feel something. Well-known marketer Stanley Hainsworth says that you think of your organization’s brand as a person: what do they say? What are their values? How does that person act? What does it sound like? What language does it use?
There’s a lot of noise out there. Your brand is what will keep your community coming back for more. It’s what builds your reputation in the long-run. It’s what makes people think of you when far after you’ve left the room. It leads to more donations, more supporters and more publicity – far after your marketing campaign ends.
Now I’d love to hear from you – what do you think are some of the greatest brands out there? For-profit or non-profit – doesn’t matter. I just want to know what brands you think are memorable and why.
Here are some of the brands I think are awesome. They’re all different, but they’re all effective in making you feel something, building your trust, telling a story and being consistent across platforms.
-stellar design
-inspiring people through data-driven storytelling
-consistency across platforms
-deploy ambassadors that are consistent with the brand
-partnerships that are aligned with the brand
TED is all about learning and making education inspiring and sexy. They do this through the big, bold red logo, the lighting on stage and the copy they use in the ads. They also do it through their partnerships and by making sure that wherever the TED brand goes, the brand guidelines follow – it’s controlled but open. It’s also done through their people, the ones who make TED talks famous and make the format cool.
This is a smaller organization based in Chicago that provides education and support to young women who are at high risk for breast and ovarian cancer. Sure, there’s a lot of pink in there brand, and that’s part of it – but it’s also about creating a lifestyle experience that’s not just about breast cancer, but about being young, fit, fashionable and happy. The tone of Bright Pink content is consistent across the board, and the tone is half sassy/half inspiring. You know what you’re going to get with BrightPink.
The Adventure Project is another great example. From the website to email marketing to social media, the look is always clean, the tone is fun and uplifting and the content is always focused on people, stories and numbers. Just listen to a recent job description posted on their site: “. We’re storytellers - sharing compelling stories with thousands of followers is our bread-and-butter. Social media and branding are essential for us to communicate our mission and mobilize support”
Another is Girls Who Code, a nonprofit that launched a few years back
Now, we’ll talk about
A central part of developing your brand is defining why you do what you do. Uncovering that reason will help guide the way you communicate, the people and partners you work with, the way that you interact on social media, etc.
This is the method from Simon Sinneck that can help you discover your why. It sounds simple, but most companies start with their WHAT when they’re thinking about their brand rather than the WHY. You have to think about the WHY.
Why - This is the core belief of the business. It's why the business exists.
How - This is how the business fulfills that core belief.
What - This is what the company does to fulfill that core belief.
Not Apple. Apple starts with "why." It is the core of their brand. To help illustrate this point, imagine if Apple also started backwards by creating a marketing message that started with "what” and just talked about making computers. That’s not what they did – instead, their why is more along the lines of: “With everything we do, we aim to challenge the status quo. We aim to think differently.”
DOES ANYONE WANT TO SHARE WHAT THEIR ORGANIZATION’S “WHY” IS?
These are just some more questions you can ask yourself to help get to the “why”
Personality is huge and will help drive your design, tone and content. Every brand has a personality, and if you’re in charge of your own brand, it’s crucial to figure out what that personality is, and how to communicate it consistently.
Here’s a quick quiz to help you get closer to defining your brand’s personality. Take a few minutes, write down these words, and think about where you fall on the spectrum.
Defining these brand personality traits means you can apply them consistently in your verbal and visual communication. A clear vision of your brand personality will guide your choice of colors, typography, word and actions.
Look at your sheets and let’s talk about what that means.
A nonprofit that is traditional and established will use classic typefaces that have been around for centuries. Color palettes lean toward conservative, rich hues. The communication style is formal and corporate. This company’s brand image stands the test of time. Because it relies on elements that have been in use for decades, the style will still look fresh five years from now.
A nonprofit that is contemporary and high energy will have colors, typography and a communication style that reflect this. The color palette might be vivid and trendy. The typefaces used have been released in the last ten years. The graphic style is open, airy and asymmetrical. The copywriting voice is friendly and approachable. This nonprofit will likely have to re-make their image more often than the traditional one to stay ahead of visual trends.
A tone of voice both embodies and expresses the brand’s personality and set of values. It’s about the people that make up the brand – the things that drive them, their loves and hates, and what they want to share with the world. Think about one concept or phase that could be said multiple ways and then identify how your organization would say it based on your personality. Do this over and over again to get a clear
This is huge for branding. Thank about how your brand will translate to every aspect of your platforms:
-Events
-Social media channels – Twitter, Instagram, FB, YouTube, etc.
-Content
-Website
-Email campaigns
This builds trust and helps your audience know what they can expect from you.
Check out Love 146, an organization working to end human trafficking.
The most prevalent colors Love146 uses are red and gray or black. This nonprofit brings power and strength to children facing an overwhelmingly dark situation, and this can be seen in their placement of red on a dark background.
Other than their logo and coloring, a defining feature on Love146’s website and social media is the many pictures of children, a constant reminder of the organization’s purpose.
A big part of nonprofits is managing partnerships – with people, companies, other nonprofits. It’s critical to work with the people who share your values and help contribute/fit in with your brand.
-Talk about Girl Rising/Intel and why it made sense for the brand
Below is a list of two options of companies/nonprofits or people that your nonprofit might consider partnering with. Deciding who you work with is critical for keeping on-brand and delivering your supporters a consistent experience. OPEN IT UP TO AUDIENCE – Take a look at this list. Tell us who your nonprofit might partner with and why it would make sense for your brand.