Presented at SXSW 2016 by ennifer Briselli Managing Director, Experience Design
People generally trust science; but our perceptions of scientific expertise and policy implications are colored by our values. Human Centered Design - Interference from outsiders limits personal freedom. Collective assistance and welfare structures hold us back. Freedom and competition lead to human resourcefulness and innovation. People should fend for themselves and leave others alone. Human interaction and compassion are important. People have a responsibility to take care of each other. Collaboration and solidarity make strong, safe communities. Everyone should be willing to both help and depend on others.
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*PowHxRefactored
Discover the carbon impact of the internet (hint: it's bigger than that of entire countries and due to hit 9 billion tons of CO2 by 2020)
How to design, build, and host low-carbon websites
Learn behavior change techniques that can help consumers make greener choices online
Attitudes and beliefs: design for audiences with diverse world-views (including those who disagree about climate change)
Presented at ComSciCon, June 12th 2014.
Panel: "Communicating Complexity and Controversy"
More info here: http://repository.cmu.edu/theses/50/
And cards here: https://dl.dropboxusercontent.com/u/50147442/Thesis/method%20cards.pdf
HXR 2016: Sustainable Design -Jen Briselli, James Christie, Mad*PowHxRefactored
Discover the carbon impact of the internet (hint: it's bigger than that of entire countries and due to hit 9 billion tons of CO2 by 2020)
How to design, build, and host low-carbon websites
Learn behavior change techniques that can help consumers make greener choices online
Attitudes and beliefs: design for audiences with diverse world-views (including those who disagree about climate change)
Presented at ComSciCon, June 12th 2014.
Panel: "Communicating Complexity and Controversy"
More info here: http://repository.cmu.edu/theses/50/
And cards here: https://dl.dropboxusercontent.com/u/50147442/Thesis/method%20cards.pdf
Lesson Learned from "A Bill You Can Understand" Design Challenge - HXR 2016 -...Mad*Pow
Launched at Mad*Pow's annual HXR conference, The ‘A Bill You Can Understand’ design and innovation challenge demonstrates that ‘collaboration is the new innovation.’ Public and private players leveraged their respective platforms, expertise, and perspective to accelerate progress toward solving a key consumer pain point with our health care system.
Two challenge winners were selected from 84 submissions and were announced at the Health 2.0 conference on September 28, 2016. There were also 10 submissions who received an honorable mention. A big thanks goes out to all who were involved in the challenge.
This webinar shares lessons learned from the challenge from Mad*Pow's Paul Kahn.
Diving Deep: Uncovering Hidden Insights Through User Interviews - Boston Chi ...Mad*Pow
Boston Chi Event With Mad*Pow's Susan Mercer: "User interviews are a great technique for getting to know your target audience. However, sometimes people don’t feel comfortable answering questions from a researcher completely honestly. Other times they don’t know how to articulate exactly what they need, want, or feel.
We will examine research from psychology and market research to understand techniques for interviews to help you uncover insights beyond people’s superficial answers. We’ll explore conversation theory, projective techniques such as image associations, collaging, and others to encourage participants to share their stories. You'll learn to uncover hidden, actionable insights to fuel your designs. "
Research & Design: Collaboration that Delivers Person-Centered Solutions - We...Mad*Pow
Research and design go together like peanut butter and jelly… or peanut butter and chocolate… or peanut butter and marshmallow fluff… come to think of it, peanut butter and research go with almost anything! Including those we are designing for in the design process is always a core ingredient to inspire and inform the creation of great experiences for the people we serve.
Sometimes it can be tricky to achieve the perfect blend of research and design. This is especially true when each is happening in completely separate, siloed teams, or even trickier, when they are being performed by the same person. In our organization, we have a lot of experience finding that key balance between the benefits of separate teams and the advantages of close collaboration. We work to find the sweet spot in the middle of the research-design venn diagram.
How can we maximize the power of both design and research roles whether they’re sitting just across the office, in separate buildings, or inside the same brain? This webinar will cover the helpful tips and common pitfalls to avoid that we’ve learned from experience to be keys achieving a “Goldilocks - just right” blend of research and design.
We’ll provide examples to help you facilitate better research if you’re a designer, facilitate better design if you’re a researcher, and facilitate better collaboration for both roles, as well as how project leaders can support striking this balance. We will also discuss how to help the entire team develop a deep empathy and understanding for the target audience.
Some of the techniques we’ll highlight for researchers include understanding your designers’ process, learning and sharing their vocabulary, and understanding how to create applicable output that will improve designers’ work. We’ll touch on the various ways a designer can find opportunities for research beyond the typical usability study.
Ultimately these insights can help ensure both perspectives are represented in your approach and the experiences you create.
The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide examples and guidelines for crafting a content strategy specific to behavior change.
Engagement Is Everything, How To Apply Psychology to Improve Digital Experien...Mad*Pow
Why are some digital experiences utterly engaging—addicting, even—and others can’t hold people’s attention for more than a few minutes (we’re looking at you, employer-mandated health risk assessments)? In a world where there are hundreds of thousands of apps in the health and wellness category alone, an engaging experience is a must to win space on someone’s smartphone. In this webinar, we’ll dive into the behavior science behind motivation to uncover some of the qualities of truly engaging digital experiences.
We begin with an understanding of what it means to be engaged, and how to decide what level of engagement is needed for a particular experience. Then, we dive into a robust and well-researched theory of motivation, self-determination theory, to understand what makes certain experiences stick. It’s all about identifying and pushing the “levers of motivation” by designing for the fundamental psychological needs that make people tick. Behavior Change Design Director Amy Bucher, Ph.D., will walk through industry-best examples of engaging digital experiences ranging from video games to educational tools to health interventions. She’ll offer a list of best practices for each of the key levers of motivation: autonomy, competence, and relatedness. Learn how to super-charge your digital products with psychology.
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...Mad*Pow
Gain good insights into how to gauge your organization’s readiness for design and the ability to analyze your organization’s culture and use it to make meaningful decisions about change efforts and much more!
Building Character: Creating Consistent Experiences With Design Principles- ...Mad*Pow
Inconsistency is one of the most common points of breakdown and frustration in the interactions and experiences we have. Whether we’re interacting with other people, applications, our bank, our doctor, our government, anyone, we form expectations and understandings of what someone or something will do based on our previous experiences and their past behaviors. When something happens that doesn’t fit with those expectations–that seems out of character–we’re caught off guard. What do we do next? What should we expect now?
Principles act as rules that guide how we think and act. Formed by our motivations, values, and beliefs, we use them as “lenses” through which we examine information in order to make decisions on what to do. And because of their persistent influence on our behavior, they influence other’s views and expectations of us. Using these same kinds of constructs throughout the design process we can design interactions and consistent behaviors that set and live up to expectations for our audiences.
Webloyalty sponsors Digital Retail Innovation ReportWebloyalty UK
The Digital Retail Innovation Report was produced by Retail Insider and sponsored by Webloyalty. Looking at which companies are changing the face of retail, the report reveals exciting propositions for retailers and consumers to keep an eye on.
You can see the videos discussing the report here: https://www.youtube.com/watch?v=gMOD9Fd7cBc&list=PLyPluztjm-CCi7XyyQMLH4zHyy3rKrUv5
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
Holidays and Leisure Habits 2014 - Webloyalty researchWebloyalty UK
This travel and leisure habits research report from Webloyalty and Conlumino looks at what people are planning to do for their holidays in 2014. Looking at plans and also habits, the research reveals what is important for travellers this year. See this and more reports at http://www.webloyalty.co.uk/research and follow Webloyalty on Twitter http://www.twitter.com/WebloyaltyUK
Retailers can significantly increase and diversify their income streams by using their websites to generate secondaryrevenue - revenue that does not come
directly from main product lines of a company - and thus safeguard and increase revenue using their current websites.
Webloyalty has, for the third year running, partnered with Conlumino to produce the Christmas Trends Report investigating consumer spending attitudes and behaviours towards Christmas and Black Friday.
Modeling Human Values with Social MediaYelena Mejova
IC2S2 2019 Tutorial by Kyriaki Kalimeri and Yelena Mejova. Overview of theories on values and examples of studies that track values using social media in domains of politics, religion, and nutritional health.
Lesson Learned from "A Bill You Can Understand" Design Challenge - HXR 2016 -...Mad*Pow
Launched at Mad*Pow's annual HXR conference, The ‘A Bill You Can Understand’ design and innovation challenge demonstrates that ‘collaboration is the new innovation.’ Public and private players leveraged their respective platforms, expertise, and perspective to accelerate progress toward solving a key consumer pain point with our health care system.
Two challenge winners were selected from 84 submissions and were announced at the Health 2.0 conference on September 28, 2016. There were also 10 submissions who received an honorable mention. A big thanks goes out to all who were involved in the challenge.
This webinar shares lessons learned from the challenge from Mad*Pow's Paul Kahn.
Diving Deep: Uncovering Hidden Insights Through User Interviews - Boston Chi ...Mad*Pow
Boston Chi Event With Mad*Pow's Susan Mercer: "User interviews are a great technique for getting to know your target audience. However, sometimes people don’t feel comfortable answering questions from a researcher completely honestly. Other times they don’t know how to articulate exactly what they need, want, or feel.
We will examine research from psychology and market research to understand techniques for interviews to help you uncover insights beyond people’s superficial answers. We’ll explore conversation theory, projective techniques such as image associations, collaging, and others to encourage participants to share their stories. You'll learn to uncover hidden, actionable insights to fuel your designs. "
Research & Design: Collaboration that Delivers Person-Centered Solutions - We...Mad*Pow
Research and design go together like peanut butter and jelly… or peanut butter and chocolate… or peanut butter and marshmallow fluff… come to think of it, peanut butter and research go with almost anything! Including those we are designing for in the design process is always a core ingredient to inspire and inform the creation of great experiences for the people we serve.
Sometimes it can be tricky to achieve the perfect blend of research and design. This is especially true when each is happening in completely separate, siloed teams, or even trickier, when they are being performed by the same person. In our organization, we have a lot of experience finding that key balance between the benefits of separate teams and the advantages of close collaboration. We work to find the sweet spot in the middle of the research-design venn diagram.
How can we maximize the power of both design and research roles whether they’re sitting just across the office, in separate buildings, or inside the same brain? This webinar will cover the helpful tips and common pitfalls to avoid that we’ve learned from experience to be keys achieving a “Goldilocks - just right” blend of research and design.
We’ll provide examples to help you facilitate better research if you’re a designer, facilitate better design if you’re a researcher, and facilitate better collaboration for both roles, as well as how project leaders can support striking this balance. We will also discuss how to help the entire team develop a deep empathy and understanding for the target audience.
Some of the techniques we’ll highlight for researchers include understanding your designers’ process, learning and sharing their vocabulary, and understanding how to create applicable output that will improve designers’ work. We’ll touch on the various ways a designer can find opportunities for research beyond the typical usability study.
Ultimately these insights can help ensure both perspectives are represented in your approach and the experiences you create.
The most effective interventions focus not only on individual target behaviors, but also on the needs, perspectives and motivational quality of the people who will use them. When we design behavior change interventions, we focus on providing information at the right time, in the right place, for the right person… and that requires a content strategy. In this webinar, Marli Mesibov will provide examples and guidelines for crafting a content strategy specific to behavior change.
Engagement Is Everything, How To Apply Psychology to Improve Digital Experien...Mad*Pow
Why are some digital experiences utterly engaging—addicting, even—and others can’t hold people’s attention for more than a few minutes (we’re looking at you, employer-mandated health risk assessments)? In a world where there are hundreds of thousands of apps in the health and wellness category alone, an engaging experience is a must to win space on someone’s smartphone. In this webinar, we’ll dive into the behavior science behind motivation to uncover some of the qualities of truly engaging digital experiences.
We begin with an understanding of what it means to be engaged, and how to decide what level of engagement is needed for a particular experience. Then, we dive into a robust and well-researched theory of motivation, self-determination theory, to understand what makes certain experiences stick. It’s all about identifying and pushing the “levers of motivation” by designing for the fundamental psychological needs that make people tick. Behavior Change Design Director Amy Bucher, Ph.D., will walk through industry-best examples of engaging digital experiences ranging from video games to educational tools to health interventions. She’ll offer a list of best practices for each of the key levers of motivation: autonomy, competence, and relatedness. Learn how to super-charge your digital products with psychology.
Why is this so hard? Understanding Design Challenges - Adam Connor & Magga Do...Mad*Pow
Gain good insights into how to gauge your organization’s readiness for design and the ability to analyze your organization’s culture and use it to make meaningful decisions about change efforts and much more!
Building Character: Creating Consistent Experiences With Design Principles- ...Mad*Pow
Inconsistency is one of the most common points of breakdown and frustration in the interactions and experiences we have. Whether we’re interacting with other people, applications, our bank, our doctor, our government, anyone, we form expectations and understandings of what someone or something will do based on our previous experiences and their past behaviors. When something happens that doesn’t fit with those expectations–that seems out of character–we’re caught off guard. What do we do next? What should we expect now?
Principles act as rules that guide how we think and act. Formed by our motivations, values, and beliefs, we use them as “lenses” through which we examine information in order to make decisions on what to do. And because of their persistent influence on our behavior, they influence other’s views and expectations of us. Using these same kinds of constructs throughout the design process we can design interactions and consistent behaviors that set and live up to expectations for our audiences.
Webloyalty sponsors Digital Retail Innovation ReportWebloyalty UK
The Digital Retail Innovation Report was produced by Retail Insider and sponsored by Webloyalty. Looking at which companies are changing the face of retail, the report reveals exciting propositions for retailers and consumers to keep an eye on.
You can see the videos discussing the report here: https://www.youtube.com/watch?v=gMOD9Fd7cBc&list=PLyPluztjm-CCi7XyyQMLH4zHyy3rKrUv5
Digital Destinations - How the web is shaping today’s holiday experience for ...Webloyalty UK
In Ireland the usage of digital platforms and services is well established. Does this digital savviness affect the way the Irish book holidays? TNS along with Webloyalty investigate the holiday travel life cycle.
Digital Destinations - How the web is shaping today's holiday experience for ...Webloyalty UK
Digital confidence in the UK is at an all-time high with over 80% of all consumers using the internet. What does this mean for people booking holidays? Webloyalty along with TNS investigate the holiday travel life cycle, exposing interesting opportunities for digitally savvy businesses.
Holidays and Leisure Habits 2014 - Webloyalty researchWebloyalty UK
This travel and leisure habits research report from Webloyalty and Conlumino looks at what people are planning to do for their holidays in 2014. Looking at plans and also habits, the research reveals what is important for travellers this year. See this and more reports at http://www.webloyalty.co.uk/research and follow Webloyalty on Twitter http://www.twitter.com/WebloyaltyUK
Retailers can significantly increase and diversify their income streams by using their websites to generate secondaryrevenue - revenue that does not come
directly from main product lines of a company - and thus safeguard and increase revenue using their current websites.
Webloyalty has, for the third year running, partnered with Conlumino to produce the Christmas Trends Report investigating consumer spending attitudes and behaviours towards Christmas and Black Friday.
Modeling Human Values with Social MediaYelena Mejova
IC2S2 2019 Tutorial by Kyriaki Kalimeri and Yelena Mejova. Overview of theories on values and examples of studies that track values using social media in domains of politics, religion, and nutritional health.
Ic2s2 Tutorial on Modeling Human Values via Social Media DataISI Foundation
Understanding human values with an empirical approach, both from a qualitative and quantitative point of view, allows us to better model behaviours, actions, and attitudes towards social phenomena. It is invaluable in the design of, for instance, effective health interventions - such as encouraging vaccination- or even appropriate communication campaigns for policy making - such as sensibilization towards pro-environmental attitudes. This is important since public debate on human values often focuses on perceived threats to different values while rarely understanding or articulating how values are inferred from people’s behaviors and judgements. In this tutorial, we give an overview of how the basic human and moral values are interpreted according to the psychological literature, as a combination of individual, societal, and cultural forces. We discuss the latest research in assessing these through both traditional methods, as well as through quantitative methods applied to digital data. In the first part, we provide an overview of traditional survey methods, and discuss their applicability to the new forms of discourse, the validity of recruitment using the Internet and new opportunities this medium holds. In the second part, we consider several case studies of applying computational methods to large amounts of social media data for understanding values associated with specific domains, including politics, health, charitable giving, and privacy, and discuss how social media can capture the behavioral differences in large populations of different values. Here, we introduce methodologies for large scale data analysis including topic discovery, topic refinement, grounded theory labeling, network science, and regression modeling. We conclude with the discussion of ethical use of such modeling, including data and model bias, informed consent, intervention design, and the use of persuasive technology.
Health and Safety in the Business Workplace Free Essay Example. Safety, Health and Security at the Workplace Essay. Short Essay on Safety First [100, 200, 400 Words] With PDF - English .... Health and Safety In a workplace - GCSE Miscellaneous - Marked by .... Knowledge of occupational safety and health in the workplace academ…. Write an essay on Safety | Essay Writing | English - YouTube. Essay on safety - Write My Custom Paper.. Workplace Safety Research Paper Example | Topics and Well Written .... Essay On Safety In The Workplace. (DOC) How to Improve Workplace Safety with This Actionable Safety Tips .... Why is Safety Important at the Workplace | Occupational Safety And .... Occupational Health and Safety - Risks in the Workplace Essay Example .... Workplace Health And Safety Essay Introduction. Business paper: Workplace safety essay. work place safety | Health and safety poster, Safety infographic .... Workplace Safety Health Essay Example | Topics and Well Written Essays .... Essay On Safety. Occupational health and safety essay topics - reportd256.web.fc2.com. Know the Health and Safety Policies and Procedures of the Work Setting .... Safety in the workplace Term Paper Example | Topics and Well Written .... Essay on safety in the workplace - writingquizzes.web.fc2.com. Essay On Safety In The Workplace – guritafym Essay On Safety In The Workplace
Audiences are agents, not patients. Technoscientific citizenship todayYurij Castelfranchi
How do citizenship function in a technically and scientificaly mediated politics? How do public communication of S&T function? What do people do with information?
The Failure of Skepticism: Rethinking Information Literacy and Political Pol...Chris Sweet
Fake news has been shown to spread far faster than facts on social media platforms. Rampant fake news has led to deep political polarization and the undermining of basic democratic institutions. Skepticism is an important component of information literacy and has often been pointed to as the antidote to the fake news epidemic. Why are skepticism and information literacy failing so terrifically in this post-truth era?
The presenters will summarize research drawn from the fields of psychology and mass communication that shows just how hardwired people are to believe information from their own “tribes” and resist outside contrary information.
How we think about and teach skepticism and information literacy is in need of an overhaul for the twenty-first century. This webinar will introduce some ideas for that overhaul and will also provide practical classroom activities that do a better job of addressing the cognitive aspects of information literacy and skepticism.
What is civic intelligence? Why is it so important? Why is it threatened and what can we do about it. Some focus on Trumpism in the United States but civic intelligence is needed everywhere.
Diversity Studies - this course contains 4 units of learning materials. 3 credits.
Textbook: Meaning of Difference
by Rosenblum and Travis
This is Unit 3 learning materials and activities.
Webinar: What Did I Miss? The Hidden Costs of Depriortizing Diversity in User...Mad*Pow
Characteristics like race, ethnicity, gender, and disability status can have a significant impact on how we experience the world, and how the world experiences us. In UX research, diversity is the first thing to vanish from the recruit when the going gets tough; Megan will talk about what we miss when that happens, and what researchers can do about it in their own practice. This presentation will demonstrate why a diverse recruit is imperative for a strong user research study, provide examples of what we miss when the recruit is homogeneous, and offering tactics for addressing the issue.
Presented by Megan Campos, Experience Research Director, Mad*Pow
Watch the presentation at https://youtu.be/E41q8Nx67Do
Webinar: Intro to Strategic Foresight & Futures ThinkingMad*Pow
Presented by Mad*Pow Experience Strategist, Liz Possee Corthell.
When the future is uncertain, how can organizations design and innovate boldly but responsibly? Futures thinking is an approach to strategic design that considers what is likely to change and what is likely to stay the same in the future, as a means to be more reflective in strategic planning. Considered by some to be more of an art, and by others to be a science, futures thinking gives us a framework to talk about our current world, and how the world may look in the future.
To quote futurist Dr. Sohail Inayatullah, “With futures thinking, we use the future to change the present. “
In this webinar, you’ll learn that futures thinking is not an effort to predict the future, but rather a means to illuminate unexpected implications of present-day issues that empower individuals and organizations to actively design desirable futures. The emphasis isn’t on what will happen, but on what could happen, given various observed drivers.
It’s a way of gaining new perspectives and context for present-day decisions, as well as for navigating the dilemma at the heart of all strategic thinking: the future can’t be predicted, yet we have to make choices based on what is to come.
This presentation will include a few tools you can start using right away, as well as a few activities to get us thinking about the future.
Let’s Get Meta: Applying Service Design To Improve Employee Experiences… and ...Mad*Pow
Love it or hate it, people spend most of their lives working. Those working hours include behaviors, tasks, and, interactions that all add up to… experiences… and how well the employee experience is designed can have far reaching impacts on the delivery of products and services to customers. As the world embraces human centered design and focuses more and more on the importance of thoughtfully designed customer experiences, we must not lose sight of the other humans in our experience ecosystem, (not just the ones paying for a product or service). Employee experience is more than just physical environments and HR benefits – it’s about understanding the unique needs of people who mediate the experiences of others, whether through direct interaction with customers or behind the scenes roles with downstream effects. Thankfully, the very tools that help us design and deliver exceptional experiences for customers also help us understand and support the employees within an organization.
Join this webinar to learn more about service design, and how grounding your customer engagement strategies in service design methods can provide uniquely powerful aids to improve employee experience– retaining talent, scaling operational efficiencies, and ultimately empowering your employees to deliver better customer experiences in turn.
Presented by Jen Briselli, Mad*Pow SVP Experience Strategy & Service Design
Behavior Change Design: A Comprehensive Yet Practical Approach to Improving H...Mad*Pow
We live in an age where most of the pressing health issues we face as a society can be linked directly or indirectly to underlying social and behavioral determinants. These two issues present not only significant challenges to healthcare providers but also to payers seeking cost-effective ways to manage population health and provide value. Supporting people in living healthier lifestyles is, therefore, a fundamental concern for both affected and at-risk populations as well as for healthcare payers, providers, caregivers, and governments.
But how do we best support people in adopting and sustaining health promoting and protective behaviors, and reducing or avoiding health-risk behaviors over the course of a lifetime? The answer, lies of course, in the ever-maturing science of behavior change. The past decade has materialized a renaissance of theory-and-evidence-to-practice approaches that focus not only on identifying ‘what works’ when it comes changing behavior for a given problem, population, and context but also on how these techniques can be used to deploy interventions through any channel to change behavior and achieve meaningful outcomes.
This webinar will present an overview of the essential components of modern, applied behavioral science, and a process model for the design, implementation, and evaluation of effective behavior change interventions.
Communication Strategies to Keep Employees Engaged and Informed During a Chronic Crisis
View the webinar here: https://youtu.be/2frLDn5C_zs
As the new normal continues to evolve, companies are being challenged daily to keep employees engaged and informed while supporting their business operations. Throughout the pandemic, employees have demonstrated their adaptability in the face of remote working, unanticipated childcare needs, furloughs, and isolation. Many employers are realizing that effective employee communication is the key.
Join Mad*Pow Founder and Chief Experience Officer Amy Heymans and Beth Clauss, President, Small Potatoes Communications, to learn how they have helped clients engage their employees, strengthen their company culture and create a unified and informed employee community. The webinar will cover how organizations can create an employee communications strategy that helps employees weather the unique circumstances of a long-term, ongoing crisis, while navigating the treacherous waters of promoting productivity and profits during a pandemic.
Design More Innovative Solutions with a Holistic Understanding of the Chronic...Mad*Pow
Hosted by Jen Briselli, SVP of Experience Strategy and Service Design, Mad*Pow and Priyama Barua, Director of Experience Strategy, Mad*Pow.
Through years of work across the health care ecosystem, Mad*Pow has developed The Chronic Health Experience Map. This artifact represents a human-centered architecture of the health ecosystem for someone managing a chronic condition. It illustrates common health related events so designers and innovators can build empathy for the health seeker’s experiences at different points on their journey and design more meaningful solutions that build value and improve health outcomes.
In this Webinar, the co-creators of this map will share insights from the research that led to this map’s creation, and discuss examples of how they’ve successfully used it in work with healthcare clients, along with tips and tricks for using it in your own organization.
The map is free to download at https://bit.ly/3gta94n. Print it, or paste the downloaded file into a Mural or Miro board to facilitate remote collaboration during an ideation session.
Accessibility for Design & Content hosted by VP, Content Strategy, Marli Mesibov & Director, Experience Design, James Christie
Mad*Pow is offering a two hour accessibility workshop for people who design digital products and services. Through a mix of presentations and participatory activities attendees will learn and practice the skills needed to ensure digital sites and services meet the needs of a real-world diverse audience.
Design and content teams have nearly universally embraced user experience, which is wonderful news for their audiences! Unfortunately, too many still lack the knowledge or ability to create accessible, inclusive designs. That means the final experiences are great for some people, but not all.
Standards and guidelines exist, but they can be complicated and long winded. Join us to move past the legalese. You will participate in activities that give you tools to improve your UX work.
This workshop is valuable for any UX designer, content strategist, product manager, or anyone else with an impact on design decision making.
By the end of the workshop, participants will
Understand the various levels of accessibility
Gain a working knowledge of the legal and regulatory frameworks that define and enforce digital accessibility
Practice how to identify and categorize accessibility problems — so you can fix them
Plan and prepare accessible design and content, before it gets to your users.
FXD attendees kicked off their experience at a half-day Leadership Forum, 12:30pm -4:30pm on October 24, 2019. This forum was comprised of a diverse, creative, thoughtful group of thinkers and leaders from across the financial ecosystem and they were engaged an intimate and inspiring conversation.
During the forum, Mad*Pow’s Chief Design Officer, Michael Hawley hosted structured networking and workshop-type activities designed to identify and answer key challenges of the financial services industry. By coming together in structured dialog and sharing ideas from a leadership perspective, attendees created opportunities to learn from each other and help us lead our organizations to deliver better experiences. The forum was rich with opportunities for attendees to grow their networks and build new relationships with other leaders in finance.
Specific topics for discussions were driven by the participants in the forum, so they were as relevant as possible. The structure of the event will allowed us to build toward collective insight and inspiration:
“Meet Your Peers” – Facilitated networking and identification of challenges to designing to great experiences in finance
“Solving Challenges” - Idea sharing and relevant experiences, process, and organizational approaches to key challenges
“Imagining the Future” – Learning and finding inspiration from others by collaboratively constructing stories and future experience ideas.
Engaging with People Through Multiple Touchpoints, Channels, and Technologies.
New technologies, device types, and evolving patient expectations place a large burden on service offerings from health organizations. New technologies can be disruptive, but they can also be disrupting, especially if organizations don’t have a strategy on how to deal with the evolving landscape. Virtual reality pain management? Passive low-band telemetry data? Health monitoring? We will discuss approaches that health organizations can take to manage the ever evolving technology landscape and shifting patient dynamic from hospital care to home care.
Facilitator: Jonathan Podolsky, VP Experience Strategy, Mad*Pow
Human-Centered Design and Innovation in Health Organizations.
There is increasing acknowledgement and movement toward human-centered design and design thinking for innovation, service design, and product development. However, evolving and transforming toward these practices in well-established and highly regulated health organizations is a challenge. Organizations have explored Innovation Centers, re-organizing around products and service lines, aligning with functional domains, and expanding design thinking through training. Attendees will share their experiences as we collectively look at how health organizations can evolve to get the most impact from their design transformation efforts.
Facilitator: Adam Connor, VP Design Transformation, Mad*Pow.
Designing for Health Behavior Change.
Beyond use of digital tools and services, health organizations are increasingly considering how they can help people make positive change in their lives. Additionally, there are potential business benefits to changing behaviors to align with the organization's objectives. But designing for behavior change is challenging and has long-term outcome goals that may not be aligned with short-term business incentives for health organizations. Issues of trust and ethics also come into play. With these complex factors in mind, this discussion will explore the strategic options for health organizations to consider related to changing behavior.
Facilitator: Dr. Amy Bucher, Behavior Change Design Director, Mad*Pow.
Aline Holzwarth is an applied behavioral scientist, primarily focusing on digital health research and scientifically informed product design. She is Head of Behavioral Science at Pattern Health, a healthcare technology company that makes it easy to create personalized care plans (patterns) for patients, leveraging behavioral science to help patients stick to these patterns. She also co-founded the Behavior Shop, a behavioral science advisory company, and holds an appointment as Principal of the Center for Advanced Hindsight at Duke University, an applied behavioral science lab that helps people be happier, healthier and wealthier, at home and abroad.
Vanessa is the research director for IFTF's Future 50 Partnership, a network of future-smart organizations that support strategic foresight research into the urgent futures that will shape the next decade across the business, social and civic spheres. Her research and foresight work delivers and scales real-world impact with a focus on health and healthcare, equity and technology.
Prior to Institute for the Future, Vanessa worked in a variety of roles at the intersection of inclusive design, innovation and health, advancing product and business strategy for technology that advances health equity and programs and strategies that foster entrepreneurship among underrepresented populations.
She is a frequent speaker and has been recognized as a 2018 Aspen Ideas Festival Spotlight Health Scholar, 40 Under 40 Tech Diversity Silicon Valley, 2016 New Leaders Council San Francisco Fellow, 200 Black Women in Tech to Follow on Twitter and as a 2016 TEDMED Research Scholar. Vanessa earned her BA in psychology from Yale University and her MPH in global health from Columbia University
Trina Histon, Aubrey Kraft, W. Scott Heisler, Kaiser Permanente Care Manageme...Mad*Pow
How Kaiser Permanente is using human centered design to help members understand and improve their emotional health
In this session you will learn:
One
We will share key insights from our journey to stand up an ecosystem for emotional health and wellness with digital therapeutics in multiple care settings and ‘self-serve’ access to these tools and resources on our patient facing portal.
Two
We will also share our learnings on the application of human centered design to mental health, our preliminary data and insights on the development of a digital therapeutic formulary for emotional health and wellness and key takeaways we have so far on what it takes to integrate these tools across clinical pathways.
Three
Understand how human centered methods map to health literacy
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
11. “”
The saddest aspect of life right
now is that science gathers
knowledge faster than society
gathers wisdom.
Isaac Asimov
12.
13. so, the problem with science communication must be…
people are in denial
people are misinformed
people are irrational
the problem is…
prove scientific consensus, out-reason them all!
more facts! better education! science literacy!
let’s just ignore them… maybe they’ll disappear.
26. “How much risk do you think climate change poses?”
perceived
risk
science literacy
egalitarian communitarian
hierarchical individualist
Prediction:
better informed
more agreement
with consensus
27. “How much risk do you think climate change poses?”
perceived
risk
science literacy
egalitarian communitarian
hierarchical individualist
Result: for some,
better educated
more polarized views
opposing consensus
28. Overcoming a knowledge deficit or debunking
misinformation doesn’t guarantee a change in
attitudes or behavior.
Misinformation
30. “All that stuff I was taught
about evolution and
embryology and the big bang
theory, all that is lies straight
from the pit of Hell.”
Rep. Paul Broun
R-GA & member the House Science Committee
2007-2015
31.
32.
33. There is far too much information in the world for a human to
process, so we offload some of that processing through
identity-protective (“cultural”) cognition
which prompts us to align our perceptions with trusted or
symbolic sources within our own social in-groups
34.
35. Rationality ≠ accuracy.
Identity-protective cognition is perfectly rational. It
helps us make sense of the world, though it leads
to errant perceptions of science & risk.
Irrational
49. communitarianindividualist
Interference from
outsiders limits
personal freedom.
Collective assistance
and welfare structures
hold us back.
Freedom and competition
lead to human
resourcefulness and
innovation.
People should fend
for themselves and
leave others alone.
Human interaction
and compassion are
important.
People have a
responsibility to take
care of each other.
Collaboration and
solidarity make strong,
safe communities.
Everyone should be
willing to both help and
depend on others.
50. hierarchical
egalitarian
It’s ok to acknowledge
and even emphasize
differences.
It’s ok to distribute wealth and duty
according to class or expertise.
Roles should be differentiated in a
traditional manner.
Policy and social conventions
should support traditional
hierarchies and stability.
Discrimination is harmful.
Everyone deserves equal
representation in duty and fair
distribution of wealth.
Everyone should have access;
non-traditional roles are ok.
Everyone should be allowed to
participate; diversity is good.
56. communitarianindividualist
hierarchical
egalitarian
Affirming
Threatening
harsh criticism of traditional
roles & industry
unrestricted competition,
threats to social supports
interference, constraints on
personal freedoms
denial of participation,
access, status
stability, authority, expertise
collaboration,
community, stewardship
resourcefulness,
independence, privacy
equality, access, participation
63. One More Study:
Participants read an editorial story with specific framing:
anti-pollution or geo-engineering.
Then, they all read the same neutral, statistics-based article about climate change.
65. The anti-pollution priming story accentuated conventional
anti-commerce and anti-technology themes.
Hierarchical-Individualists find these values threatening;
they discounted the statistics in the second article & expressed
even stronger climate change denial.
The geo-engineering priming story accentuated themes like
human ingenuity and entrepreneurial spirit overcoming natural
limits on commerce.
Hierarchical-Individualists find these values affirming;
they accepted the statistics in the second article & expressed
stronger acceptance of climate change as a threat we should act
on.
66. Framing climate change messaging with
identity-affirming meanings
can mitigate resistance & polarization.
It’s human nature: whenever there is change, or progress, some folks will resist or fight it.. It’s not ideal but at least it’s predictable & consistent.
There is a lot of good work already being done to understand this phenomenon that we call “denial,” though it offers more descriptive accounts of denial from a historical perspective, and less from a cognitive or explanatory perspective. And, we see very little from a prescriptive perspective.
As designers, we first try to define our problem.. So let’s define this problem. We tend to make 3 assumptions about science communication challenges posed by science denial.
Let’s explore each of these three assumptions a little more.
We can prove consensus pretty well.
But some folks will always focus on this.
The only study linking MMR vaccines to autism was discredited as fraud and its author, Andrew Wakefield, has lost his medical license.
Yet, he is still considered a hero in small pockets of anti-vaccine groups– namely because he represents their values.
The following studies are from the Cultural Cognition Project at Yale, whose work is based on the cultural theory of risk as developed by Mary Douglas and Aaron Wildavsky.
The topics that people view as threatening tend to reflect their cultural values.
Kahan, Dan M., Jenkins-Smith, Hank and Braman, Donald, Cultural Cognition of Scientific Consensus (February 7, 2010). Journal of Risk Research, Vol. 14, pp. 147-74, 2011
Turns out– people assessed expertise based on whether the ‘expert’ expressed the view that aligned with their existing perceptions & values.
We might expect that when people learn more and understand better, it will bring more of them into consensus about climate change.
But in reality, many studies show that increased science literacy doesn’t lead to more consensus– in fact it increases polarization on already-polarized topics.
Can we just ignore people who we deem irrational?
Not if they’re in congress.
Or your boss.
Or your coworkers.
Not this kind of design.
This kind of design.
Some folks are already very good at designing communication and have shared helpful methods for us to do the same. Often it includes an emphasis on compelling narrative & storytelling.
Some people are already very good at being compelling.
But we might consider whether people like Bill Nye and Neil Tyson are in some ways preaching to the converted. Who are their fans? Who listens to what they say?
Rhetoric! Classical, Aristotelian rhetoric– not the “art of lying” as we use the word today. Classical rhetoric is the method of designing communication for a specific audience, based on really understanding that audience on a deep level.
That’s what’ designers do too!
Design as a “rhetorical” art = human-centered design.
We start with empathy. Empathy means understanding the perspective of the people we design for. And most importantly, seeing them as humans, not caricatures.
Let’s try to empathize with folks who don’t share our values.
And keep in mind, most people are not extreme in their values– we consider the extremes as way of understanding the model.
Self reflection– try it.
Keep in mind– we can develop empathetic understanding of someone and their values without necessarily agreeing with those values.
Changing values takes a long time— years, generations maybe. But changing attitudes is more doable— we can achieve attitude and behavior change without changing values– so designers and science communicators must decide what their priority is.
So how can we keep applying the design process to this challenge? We understand values– how do we deal with it? We try things out.
More broadly, we know there are certain themes that are particularly affirming and threatening for each set of values.
If we try to avoid these threatening themes,
And include these affirming themes, we may be able to reach people we’re trying to reach.
Case study: interactive informational piece about vaccines comparing vaccination to wearing seat belts. Metaphor can make it easier to include number themes under one unified message (rather than trying to design different messaging for different worldviews, which would be impractical and duplicitous).
The biggest insight: Different people grabbed onto different things in the messaging– each worldview seemed to resonate with different themes dependent on their values.
If we imagine applying human-centered design to science communication, we can try this process over and over again– empathizing, defining our goals, trying ideas and seeing how they play out– then refining and repeating.
This leads to a generally applicable strategy: not an algorithm or recipe, but more equivalent to a set of tools and methods that can be used to create unique recipes as each situation calls for.
By the way, others continue to test these ideas too:
Kahan, Dan M. and Jenkins-Smith, Hank C. and Tarantola, Tor and Silva, Carol L and Braman, Donald, Geoengineering and Climate Change Polarization: Testing a Two-channel Model of Science Communication (January 9, 2012). Annals of American Academy of Political & Social Sci., 658, 193-222 (2015),
Remember, you’re designing for other humans.
If you approach science communication challenges with human-centered design thinking, you can achieve a lot.