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01_DesignManagment_Linkdn.pdf

  • 1. Dharam Mentor Learning & Development PROGRAM Dharam Mentor Design Management in Entrepreneurship!
  • 4. Dharam Mentor Option _ A Option _ B Branded Shoes Shoes Vs
  • 7. Dharam Mentor Option _ A Option _ B Rs 8000/- Known High Trust Rs 4000/- Unknown Low Trust
  • 10. Dharam Mentor - Branding Agency - Advertising Agency
  • 15. Who I am: Dharam Mentor On a mission to help brands with Design-thinking to grow in upcoming $10 trillion Indian GDP Brand Strategist & Mentor | Founder GDGB University of the Arts London Alumni | Author, Educator, AI Brand Designer
  • 17. What I am sharing: What is Design Management’s definition? Why is Design Management critical? Three Stages of Design Management?
  • 20. There is NO single, universally agreed definition of the term ‘Design Management.’
  • 21. - The critical aspects of managing design are about understanding an organization’s strategic goals and how design can play a part n fulfilling them. - Efficiently putting in place the ways and means, the tools and methods, the teams, and planning requirements to accomplish these goals.
  • 22. As a job description: the design manager has the job role of managing design. However, this designation could change from firm to firm: A person responsible for managing design might be called. Brand manager Project manager Client-account handler Account director Design consultant Advertising planner
  • 24. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 25. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 26. In the current market environment, the economic importance of design, and its use as a communication and strategic business tool, has strengthened the status of design management.
  • 27. Three Stages of Design Management?
  • 28. Stage 1: Managing the Design Strategy Design at the level of strategy
  • 29. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Design at the level of strategy Design at the level of tactics, systems and processes
  • 30. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Design at the level of strategy Design at the level of tactics, systems and processes Design at the level of operations, tangibles and touch
  • 31. Stage 1: Managing the Design Strategy Stage 2: Managing the Design Process Stage 3: Managing the Design Implementation Identifying Opportunities for Design Giving Form to Business/design Strategy The Project Management Process Interpreting Client and Customer Needs Initiating Design Projects Social and Environmental Responsibilities Establishing the Design Strategy Design Processes Measuring the Success of Design Understanding the Audience and Market Expressing the Brand Through Design Project Management in Practice Auditing the Use of Design Design Methods Design Policies, Procedures, and Guidelines Selling the Design Strategy Competitive Advantage Through Design Reviewing and Revising the Design Strategy - Managing Client Relations - Guiding Design Decisions - Developing Good Working Relationships - Verbal Communication - Managing Creative Teams - Facilitating the Design Process - Developing Collaborative Cultures - Visual Communication - Management and Leadership - Leading and Advocating Design - Soft skills and people management skills - Spoken and Written Communication KEY SKILLS: KEY SKILLS: KEY SKILLS:
  • 33. Stage 1: At this stage, design management engages Design-thinking in the (organizational) strategy. Further, it identifies design opportunities and its customers and looks at how design contributes to the business. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 34. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 35. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 36. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 37. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 38. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 39. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 42. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 43. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 44. The design manager will require a solid entrepreneurial mindset in order to successfully sell the design strategy. Stage 1: Managing the Design Strategy Identifying Opportunities for Design Interpreting Client and Customer Needs Establishing the Design Strategy Understanding the Audience and Market Auditing the Use of Design Selling the Design Strategy
  • 46. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Stage2: This is where design projects are developed. The main focus is placed on demonstrating how strategy can be made visible/tangible through design. At this stage, design management explores how design can be used to craft the presence of a brand/ organization.
  • 47. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 48. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Design methods help build trust in the client and design team relationship because they allow members of both parties to explore the challenges presented by a project In an engaging way. Design methods are also used to define - What it is the design team needs to do? - What processes do they need to use? - What are the expected outcomes?
  • 49. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Word+Visual Neuro Mapping Tool:
  • 50. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Word+Visual Neuro Mapping Tool:
  • 51. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design Design is a meticulous, cyclical process of inquiry and creativity. Design processes comprise a set of methods that are put together to suit the type of each design project.
  • 52. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 53. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 54. Stage 2: Managing the Design Process Giving Form to Business/design Strategy Initiating Design Projects Design Processes Expressing the Brand Through Design Design Methods Competitive Advantage Through Design
  • 77. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy How to translate design strategies and processes into a finished result. This involves preparation and coordinating the people, stakeholders, and resources necessary to get the project built on time and within budget.
  • 78. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy
  • 79. Stage 3: Managing the Design Implementation The Project Management Process Social and Environmental Responsibilities Measuring the Success of Design Implementation Project Management in Practice Design Policies, Procedures, and Guidelines Reviewing and Revising the Design Strategy