I recently conducted a 'Visual Research' session at Symbiosis Institute of Media & Communication. Symbiosis International University Research is an essential component of the innovation and creative field to generate new ideas and solutions. Hence gaining mastery over 'Visual Research' surely helps you achieve more remarkable results while coming up with communication ideas and brand solutions.

1. Good Design-Thinking is Good Business | Dharam Mentor
SIMC + Design Horse
PROJECT PARTNERSHIP
S E S S I O N
Conclusion
S E S S I O N
6

2. Good Design-Thinking is Good Business | Dharam Mentor
Design Horse is more than happy to share knowledge on
the ‘Visual Research’ tool. It has extensively employed
the ‘Visual Research tool on our various projects and has
seen promising results. We would be eager to share our
experiential knowledge of the tool and how this tool helps
organize and analyze the data and even helps to produce
brand communication solutions.
Rekha Shah and Dharam Mentor are two industry experts
from Design Horse who will be engaging with this program
and imparting their experiential knowledge.
https://www.designhorse.in/people/dharam-mentor
https://www.designhorse.in/people/rekha-shah

3. Good Design-Thinking is Good Business | Dharam Mentor
Visual Research
tools
Visual Research methodologies are applied to
understand and decipher images and include
photography, video, drawing, film, collage, sculpture,
artwork, graffiti, advertising, painting, and cartoons.
Visual research methodology is a new and
innovative approach to qualitative research
originated from traditional ethnography methods
used in anthropology.
Recently, there has been an interest in using visual
methods in qualitative research. They add value to
research by bringing another dimension, capturing
rich, multidimensional data, and adding valuable
insights into participants’ everyday worlds.

4. Good Design-Thinking is Good Business | Dharam Mentor
Researchers use visual research methods
to create knowledge, becoming frequently
recognized as advantageous in innovation, brand
creation, and brand communication.
Visual methodologies are a collection of methods
used to understand and interpret images. These
methods have been used for a long time in
anthropology; yet, they are a comparatively new way
to research most disciplines, especially the brand
communication field.

5. Good Design-Thinking is Good Business | Dharam Mentor
L. A. T. C. H.
tools
L. A. T. C. H. tool means of organizing information.
It can be organized by location, alphabet, time,
category, or hierarchy. They are the framework upon
which reports, books, conversations, exhibitions,
directories, conventions, and even brand/advertising
communication are arranged.
L – Location; organizing information based on place
or space.
A – Alphabetical; a good way of organizing
information in Alphabetical order
T – Time; as in timelines, life span, based
information organization
L.A.T.C.H. was a term created by
Richard Saul Wurman.

6. Good Design-Thinking is Good Business | Dharam Mentor
C – Category; organizing information based on
category
H – Hierarchy; organizing information based on
primary, secondary, and tertiary hierarchy
We already apply these modes almost
subconsciously in many ways. Most of us create our
financial rezcords first by time, then by category
when we figure our IT return. But it is only the
conscious awareness of these methods that will add
value and help you see new insights.
Understanding the structure and organization of
data allows you to extract value from it.

7. Good Design-Thinking is Good Business | Dharam Mentor
Calendar/sessions
SIMC + Design Horse
PROJECT PARTNERSHIP

8. Good Design-Thinking is Good Business | Dharam Mentor
Submit assignment
before 10:30 pm coming
Wednesday
Submit assignment
before 10:30 pm coming
Wednesday
Submit assignment
before 10:30 pm coming
Wednesday
Submit assignment
before 10:30 pm coming
Wednesday
Introduction
Visual Research
In-depth session on the tool
L - Location
In-depth session on the tool
C - Category
In-depth session on the tool
A - Alphabet
In-depth session on the tool
H - Hierarchy
Conclusion Session
In-depth session on the tool
T - Time
Friday 16, April
3:00pm to 4:00
Friday 7, May
3:00pm to 4:00
Friday 23, April
3:00pm to 4:00
Friday 14, May
5:00pm to 6:00
Friday 30, April
3:00pm to 4:00
Friday 28, May
5:00pm to 6:00
Topic
April 2021
May 2021
Day/Time Assignment Submission
Calendar / sessions

9. Good Design-Thinking is Good Business | Dharam Mentor
Visual-research is to see
what everybody else has seen,
and think new ideas what
nobody has thought.

10. Good Design-Thinking is Good Business | Dharam Mentor
Visual Research
recap
Friday 14, May
4:00pm to 5:00pm

11. Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
L A T C H

12. Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
L A T C H

13. Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
L A T C H

14. Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
L A T C H

15. Good Design-Thinking is Good Business | Dharam Mentor
Data
Collection Tools/
Methodologies
Solutions
Ideating Tools/
Methodologies
STAGE 1:
Gather Information
STAGE 2:
Arrive at insight
STAGE 3:
Create solutions
Data
Analysis &
Synthesis Tools
Data Knowledge Solutions
L A T C H

16. Good Design-Thinking is Good Business | Dharam Mentor
Friday 14, May
5:00pm to 6:00
How L. A. T. C. H. (analysis &
synthesis) tools help in your
profession

17. Good Design-Thinking is Good Business | Dharam Mentor
You guys would be working in:
Advertising agency
Branding agency
Startup
FMCG and F&B company
R & D new products/services
Angle investor
Business incubator
Content developer
Educator
Consultant
Handling advertisement creation
Brand strategy and design creation
Brand building/comm. And promo.
Handling Brand
Creating new product/service solutions
Deciding on which brands to buy/invest on
Help entrepreneur’s to develop their brand
Articles, books, vlog, Netflix shows, etc
Teach tools, and methodologies
Brand consultant

18. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Advertising agency
Patek Philippe SA is a Swiss luxury watch and clock
manufacturer founded in 1839.
Time factor - generation after generation | you
inherit

19. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Advertising agency

20. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Advertising agency
Time factor - Sleeping time,
Location factor - bed

21. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Advertising agency
Time factor - young & old concept, ugly truth...

22. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Advertising agency
Location factor - Asia to Australia...

23. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Advertising agency
Location factor - communicated through country flag

24. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Branding agency
Time factor - FedEx reaches faster than DHL, DHL in
the at of catching up with FedEx.

25. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Content developer
Location factor - market covered by two brands

26. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Content developer
Hierarchy factor - micro to macro

27. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Branding agency / Content developer
Alphabet factor - New, unknown language decoding

28. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Branding agency
Location factor - art moment started from Europ
Time factor - Art movemt started 1920
Category - Art Deco design represented modernism
turned into fashion.

29. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Startup
Inside the city Farmer’s market (city planning/urban planning)
House terrace Farmer’s market (architecture planning)
Inside the home Farmer’s market (startup/product&service
planning)

30. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Startup / Branding agency / Consultant
Ziferblat is London’s first pay-per-minute cafe, based on a
Russian chain where ‘everything is free, except the time you
spend there’ - | time factor | it’s new category of coffee house

31. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Startup
A coffee expert aims to create the world’s most
comprehensive guide for finding the perfect cup.
Location - finding | Hierarchy - perfect coffee

32. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
R & D new products/services
bru: a reusable coffee cup for coffee lovers
Ceramic, thermal, leakproof, shatterproof and
sustainable. | Category - reusable+sustainable cup
Reusable + Sustainable cup
Sustainable cup
Non Sustainable cup

33. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
R & D new products/services
BARE Knives. High-quality, affordable, and sustainable
cookware. | Category - To ensure every kitchen task
is covered we designed a 5-piece knife set.

34. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Business incubator / Consultant
Take on the Thames Path Challenge following
England’s greatest river.
Location - Thames River
Category - Walk, Jog or Walk, 100km, 50km 25km

35. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
FMCG and F&B company / Advertising agency
Time factor - quick results

36. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
FMCG and F&B company / Advertising agency
Time factor - raw to finished product...

37. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
FMCG and F&B company / Advertising agency
Time factor - quick service / taste better if eaten hot
and fresh, especially Pizza

38. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
FMCG and F&B company / Advertising agency
Time factor - quick to make is a driving factor
Category - became new (instant) category

39. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Advertising agency / Branding agency
The Omega Speedmaster Moonwatch Professional
took these historic steps with them, and was the first
watch to be certified by NASA for manned space
flights. Location - Moon

40. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Content developer / Educator
Theoretical physicist Sean Carroll, PhD, is challenged
to explain the concept of dimensions to 5 different
people. Hierarchy level - a child, a teen, a college
student, a grad student, and an expert.

41. Good Design-Thinking is Good Business | Dharam Mentor
L
A
T
C
H
Educator / Branding agency
A set of personality traits that can be represented by
one of 12 archetypes.
Category - categoring the people/brand personality.

42. Good Design-Thinking is Good Business | Dharam Mentor
Your assignment turned into
possible solutions:

43. Good Design-Thinking is Good Business | Dharam Mentor
I like the idea of organizing clothing based on its pattern
(geometric) styling. Another fact what I like is the scarf,
a fashion accessory that goes well with most of the
dressing combinations women wear. That means there
is a massive market for a brand that exclusively sells
scarves.
Further, the brand can specialize in owning an ownable
style just following basic geometric shapes (circle, square,
and triangle) to create design patterns. This exclusive
minimum geometric element usage in arriving at design
patterns for the scarf can be USP.
+
Your assignment turned into possible solutions:

44. Good Design-Thinking is Good Business | Dharam Mentor
Geometric Scarf
Circle
Square
Triangle
S C A R F

45. Good Design-Thinking is Good Business | Dharam Mentor
Objects & Memories is a powerful concept. It can
be developed in several different directions. One such
way it can be designed in the form of a book or
documentary.
Further, It can be made engaging if you invite people
how had memories with their ‘binocular’ and curate
and compile those stories in the form of a tale or
several tallies.
Your assignment turned into possible solutions:

46. Good Design-Thinking is Good Business | Dharam Mentor

47. Good Design-Thinking is Good Business | Dharam Mentor
Light change according to time of the day:
Changing light changes the color and feel of
the picture and light can be used to give a natural
presence/time.
Your assignment turned into possible solutions:

48. Good Design-Thinking is Good Business | Dharam Mentor
5:45 a.m.
6:30 a.m.
1:20 p.m.
9:45 p.m.

49. Good Design-Thinking is Good Business | Dharam Mentor
Space
Sea Level
Light change according to time of the day:
Changing light changes the color and feel of
the picture and light can be used to give a natural
presence/time.
Your assignment turned into possible solutions:
Above eye level
Eye level
Below eye level

50. Good Design-Thinking is Good Business | Dharam Mentor
Above eye level
Eye level
Below eye level

51. Good Design-Thinking is Good Business | Dharam Mentor

52. Good Design-Thinking is Good Business | Dharam Mentor
Thank
you