SlideShare a Scribd company logo
design a solution for your customer’s problem
Design Thinking
by Adrian Sameli
www.aSabbatical.com
Adrian Sameli
Web Enthusiast on the road
soon visited 100 countries
BELARUS
KENYA LAOS
WARMUP: handshake!
WARMUP: handshake!
“Hello, my name is Adrian.
I wish you a happy day.”
WARMUP: draw a bicycle
WARMUP: for design thinking
You want to start a new business...
but you don’t know where to start?
1. Identify a Problem
EMPATHIZE: with your customers
OBSERVE
OBSERVE: who is your customer?
UNDERSTAND: what is their situation?
DEFINE: what is their problem?
2. Design a Solution
THINK: how can you help them?
BRAINSTORM: how can you help them?
IDEATE: how can you help them?
PROTOTYPE: how can you help them?
TEST: how can you help them?
ASK: is this really working?
3. Improve your Solution
THINK: how can you improve?
IDEATE: how can you improve?
IDEATE: how can you improve?
IDEATE: how can you improve?
IDEATE: how can you improve?
PROTOTYPE: how can you improve?
TEST: how can you improve?
HOORAY, you made it!
until...
New customers or problems show up!
Start ideating all over again...
until you find a solution for them...
that solves their problem!
No limits!
Design Thinking Methodology
Products are constantly evolving
The same for support and services
Now it’s your turn!
WRAP-UP: draw a better bicycle
Questions?
Good Luck
by Adrian Sameli
www.aSabbatical.com
What is your problem and solution?
Design Thinking in North Korea by Adrian Sameli

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