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How Startups Gain and Maintain Traction- Chris Schelzi

The definition of traction is "Quantitative evidence of customer demand” - Naval Ravikant, AngelList

That is what this presentation is about. The how-to guide on finding, building, and growing your specific traction channel.

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How Startups Gain and Maintain Traction- Chris Schelzi

  1. 1. Traction Find Your Growth Engine
  2. 2. “Quantitative evidence of customer demand” - Naval Ravikant, AngelList
  3. 3. If You Build It, They Will Come… Oh no, never mind… Idea that the product will speak for itself…going on a date in your underwear
  4. 4. Build The Right Product For The Right People
  5. 5. Determine Your Growth Engine
  6. 6. Test Your Assumptions…And Have Assumptions Collect data so you know what works and what doesn’t Make it very simple, but have something you want to measure
  7. 7. Stop Being Scared of Your Customers You need to talk to people. Don’t build in isolation. This can save you tons of time and help you narrow your focus. Charlie on calls, fine tuning the pitch. Seeing where their eyes light up or go dead
  8. 8. The Bullseye Strategy 3 levels, what’s possible, whats probably, what’s proving
  9. 9. Look Across Invisible Walls Movie Theatre. Not just competing with movie theaters but also with resturants, mini-golf, etc. How are those places attracting customers? Also, what are the other pieces involved? Babysitters Also, usually the traction method of your industry is oversaturated so by utilizing an underused method you can be much more effective. i.e. social media ads vs webinars
  10. 10. Don’t Aim For Scale do non-scalable activities. Calling customers, doing speaking events, sending personalized emails,etc. Once you have a firm grasp, you can scale from there
  11. 11. Punctuated Equilibrium rarely do strartups growing gradually, they grow in spurts. They’ll strike upon one growth engine that serves them very well, then it dies down, they they find another one etc.
  12. 12. Creativity Through Constraints Don’t try out every method. At least at the same time. Set a time limit, an effort limit, and a cost limit. i.e. one month, 100 dollars, 2 hours a week. Test but don’t overwhelm , otherwise data is irrelevant
  13. 13. Sexy Tactics… And Candy Too!
  14. 14. You May Want To Take Notes…
  15. 15. Strikingly
  16. 16. AdEspresso
  17. 17. Perfect Audience
  18. 18. Programming For Marketers
  19. 19. Code Academy
  20. 20. LeadPages
  21. 21. Pay With A Tweet
  22. 22. Stealth Seminar
  23. 23. KingSumo
  24. 24. Social Media Engagement
  25. 25. Meetups!
  26. 26. Marketer’s Book List? chrisschelzi+books@gmail.com

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The definition of traction is "Quantitative evidence of customer demand” - Naval Ravikant, AngelList That is what this presentation is about. The how-to guide on finding, building, and growing your specific traction channel.

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