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Design thinking digital marketing workshop S. Ernest Paul - Beyondiris Consulting
This document outlines a design thinking workshop aimed at optimizing the experience of a company's digital marketing team members. The workshop utilizes empathetic and analytical thinking to research internal customers, prioritize their needs, redesign experiences, create an empowering culture, measure outcomes, and provide necessary resources. The goal is to balance the needs of employees and the business to optimize the employee experience through design thinking methods.
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Design thinking digital marketing workshop S. Ernest Paul - Beyondiris Consulting
- 1. DESIGN THINKING @S. ErnestPaul #WORKSHOP #DIGITAL MARKETING TEAM MEMBER EXPERIENCE MINDFULNESS DRIVEN
- 2. DESIGN THINKING @S. ErnestPaul Creative thinking Seeking to Balance two modes of thinking Analytical thinking +
- 3. LETS GET GOING @S.Ernest Paul
- 4. DESIGN THINKING @S. ErnestPaul #VISION OPTIMIZE DIGITAL MARKETING TEAM EXPERIENCES #MISSION
- 5. LET’S DO THISFIRST @S. Ernest Paul #EMPOWER EMPLOYEE EMPATHY #RETHINK
- 6. ENABLE OUR EMPLOYEES @S. ErnestPaul LIFT-OFF Provide the digital marketing team with the RESOURCES they need to deliver high performing results #TASK
- 7. CREATE A CULTURE @S.Ernest Paul CULTURE Create a system of SHARED VALUES and BEHAVIORS that focus our DIGITAL MARKETING TEAM on delivering HIGH PERFORMING RESULTS #TASK
- 8. LET’S MEASURE @S. ErnestPaul EMPATHY Quantify the quality of DIGITAL Digital marketing teams experiences and their link to our Marketing driven overall METRICS. #TASK
- 9. RESEARCH CUSTOMERS @S. Ernest Paul RESEARCH Understandour INTERNAL CUSTOMERS in depth and communicate that understanding to our DIGITAL MARKETING TEAM #TASK
- 10. # picture it Letssee it
- 11. THE NEW EXPERIENCE @S. ErnestPaul #DRUMROLL #YES
- 12. @S. Ernest Paul RESEARCHEDOUR CUSTOMERS Understand our internal customers in depth and communicate that understanding to employees in digital marketing & technology teams PRIORITIZED WHAT IS IMPORTANT Focusing on what's most important for our employees' experience and our business’ success REDESIGNED EXPERIENCES ENABLED OUR EMPLOYEES MEASURED CREATED AN EMPLOYEE CULTURE Defined and refined cross-functional relationship nurturing, workflows and communications based on our vision and research Created a system of shared values and behaviors that focuses our employees on delivering great results Quantified the quality of digital marketing team member experiences and their link to our organization’s overall metrics Provided employees with the resources they needed to deliver on the high expectations & goals EMPLOYEE EXPERIENCE#OPTIMIZED
- 13. HOW DID WEDO IT? @S. Ernest Paul #BREADCRUMBS #TRACE OUR STEPS
- 14. LEARN @S. Ernest Paul #METHODS #STEPS LOOK ASKTRY #EMPATHY
- 15. CURIOUS? @S. Ernest Paul #GETOUTOFTHECUBE designthinking@beyondiris.com @S.Ernest Paul #CUSTOMER EXPERIENCE #PATIENT EXPERIENCE #PARTNER EXPERIENCE #EMPLOYEE EXPERIENCE