Mindfulness powered, design thinking led, digital marketing team member experience

1. DESIGN THINKING
@S. Ernest Paul
#WORKSHOP
#DIGITAL MARKETING
TEAM MEMBER EXPERIENCE
MINDFULNESS DRIVEN

2. DESIGN THINKING
@S. Ernest Paul
Creative thinking
Seeking to Balance two modes of thinking
Analytical thinking
+

3. LETS GET GOING
@S. Ernest Paul

4. DESIGN THINKING
@S. Ernest Paul
#VISION
OPTIMIZE DIGITAL MARKETING TEAM EXPERIENCES
#MISSION

5. LET’S DO THIS FIRST
@S. Ernest Paul
#EMPOWER
EMPLOYEE EMPATHY
#RETHINK

6. ENABLE OUR
EMPLOYEES
@S. Ernest Paul
LIFT-OFF
Provide the digital marketing team with the
RESOURCES they need to deliver
high performing results
#TASK

7. CREATE A CULTURE
@S. Ernest Paul
CULTURE
Create a system of SHARED VALUES and
BEHAVIORS that focus our DIGITAL
MARKETING TEAM on delivering
HIGH PERFORMING RESULTS
#TASK

8. LET’S MEASURE
@S. Ernest Paul
EMPATHY
Quantify the quality of DIGITAL
Digital marketing teams experiences and
their link to our Marketing driven
overall METRICS.
#TASK

9. RESEARCH
CUSTOMERS
@S. Ernest Paul
RESEARCH
Understand our INTERNAL CUSTOMERS in depth
and communicate that understanding to our DIGITAL
MARKETING TEAM
#TASK

10. # picture it
Lets see it

11. THE NEW
EXPERIENCE
@S. Ernest Paul
#DRUMROLL
#YES

12. @S. Ernest Paul
RESEARCHED OUR CUSTOMERS
Understand our internal customers in
depth and communicate that
understanding to employees in
digital marketing & technology teams
PRIORITIZED WHAT IS IMPORTANT
Focusing on what's most important for
our employees' experience and our
business’ success
REDESIGNED EXPERIENCES
ENABLED OUR EMPLOYEES
MEASURED
CREATED AN EMPLOYEE CULTURE
Defined and refined cross-functional
relationship nurturing, workflows and
communications based on our
vision and research
Created a system of shared values and behaviors
that focuses our employees on delivering great
results
Quantified the quality of digital marketing
team member experiences and their link to our
organization’s overall metrics
Provided employees with the resources
they needed to deliver on the high
expectations & goals
EMPLOYEE
EXPERIENCE#OPTIMIZED

13. HOW DID WE DO IT?
@S. Ernest Paul
#BREADCRUMBS
#TRACE OUR STEPS

14. LEARN
@S. Ernest Paul
#METHODS
#STEPS
LOOK
ASK TRY
#EMPATHY

15. CURIOUS?
@S. Ernest Paul
#GETOUTOFTHECUBE
designthinking@beyondiris.com
@S. Ernest Paul
#CUSTOMER
EXPERIENCE
#PATIENT
EXPERIENCE
#PARTNER
EXPERIENCE
#EMPLOYEE
EXPERIENCE