For more free resources, visit http://doitmarketing.com Marketing speaker David Newman, CSP presented "Marketing and Sales Accelerator for Thought Leading Professionals" at the 2014 National Speakers Association national convention in San Diego, CA June 29-July 2, 2014.
Marketing Speaker David Newman NSA-NYC 3/21/14David Newman
For more free resources visit http://doitmarketing.com Marketing Speaker David Newman presents "Help Me Hire You: 21 Strategies to Get Booked and Stay Booked" for NSA-NYC 3/21/14 National Speakers Association
Help Me Hire You for MidAtlantic Consultants NetworkDavid Newman
For more free resources, visit http://doitmarketing.com Marketing speaker and marketing coach David Newman presented "Help Me Hire You: 17 Surefire Strategies for Consultants and Experts to Get Booked and Stay Booked" for the MidAtlantic Consultants Network on September 8, 2014
Remember that feeling you experienced when you were awarded a gold star in school for a job well done? Even though we’re older now and the stakes are higher than learning the ABCs, that “gold star” feeling still can be a powerful motivator. Employees who believe that their employers recognize and value their contributions generally are more satisfied at work,
which is why most organizations today have employee recognition programs in place. On the following slides, we present some creative yet simple ideas for business owners and managers to give employees that “gold star” feeling in recognition of their efforts.
This slide presentation gives you lots of reasons to spend two amazingly profitable days at the 2012 Portland Success Summit. Visit bit.ly//2012SuccessEvent to sign up.
Want to learn more about the Scentsy Business Opportunity? Learn about why people choose Scentsy Fragrance as a business and how you can too.
http://NoWickChilly.com
Marketing Speaker David Newman NSA-NYC 3/21/14David Newman
For more free resources visit http://doitmarketing.com Marketing Speaker David Newman presents "Help Me Hire You: 21 Strategies to Get Booked and Stay Booked" for NSA-NYC 3/21/14 National Speakers Association
Help Me Hire You for MidAtlantic Consultants NetworkDavid Newman
For more free resources, visit http://doitmarketing.com Marketing speaker and marketing coach David Newman presented "Help Me Hire You: 17 Surefire Strategies for Consultants and Experts to Get Booked and Stay Booked" for the MidAtlantic Consultants Network on September 8, 2014
Remember that feeling you experienced when you were awarded a gold star in school for a job well done? Even though we’re older now and the stakes are higher than learning the ABCs, that “gold star” feeling still can be a powerful motivator. Employees who believe that their employers recognize and value their contributions generally are more satisfied at work,
which is why most organizations today have employee recognition programs in place. On the following slides, we present some creative yet simple ideas for business owners and managers to give employees that “gold star” feeling in recognition of their efforts.
This slide presentation gives you lots of reasons to spend two amazingly profitable days at the 2012 Portland Success Summit. Visit bit.ly//2012SuccessEvent to sign up.
Want to learn more about the Scentsy Business Opportunity? Learn about why people choose Scentsy Fragrance as a business and how you can too.
http://NoWickChilly.com
Paving the Way: How to Retain and Motivate Your Best EmployeesBambooHR
More than 70 percent of employees who are at risk of leaving their jobs say they must leave their current organization in order to advance their careers. And skilled workers are leaving jobs faster than ever before in this highly competitive labor market.
Your best employees are always looking for the next big challenge. It’s up to you to show high-performing employees a path forward at your organization with L&D opportunities before they look elsewhere.
"I never have luck outsourcing" or "I never seem to hire the right people". These are words we often hear from small and solo entrepreneurs. What most don't realize is, successful outsourcing starts from within, often through these 5 methods.
How Hybrid Work Impacts the Employee ExperienceBambooHR
Join BambooHR and VerifiedFirst for a session on how the hybrid workforce model impacts the employee experience and how your organization can use this time to improve employee satisfaction.
Time Management for Organizations and Their PeopleShelly Myers
Time is more than money. It’s also education, progress, growth, and potential. While you can’t measure these benefits on a time card, they make all the difference in the success of your employees and your organization. Facilitating effective time management is one of HR’s most crucial duties.
Join Erin Boettge of BizLibrary and Cassie Whitlock of BambooHR as we explore time management, both how to teach sound principles to individual employees and how to remove distractions at the organizational level.
Tough Comp Conversations: A Guide For Doing Them RightShelly Myers
Comp can be tricky… after all, few things carry as much emotional weight as comp. And with the increased transparency in the market, combined with our collective propensity to rate ourselves against others, the frequency of these very difficult conversations are increasing. To top it all off, they’re mostly being had by managers who are not ready for them, which is frightening, because getting these conversations wrong can be incredibly costly.
In this webinar will deconstruct some of the psychology around comp. We’ll take an analytic look at comp’s role in the employee experience, and then we’ll get really tactical with guidance on very specific compensation conversations. We’ll also talk about the interplay between comp and culture, and provide insight into how you can pave the path for these conversations to go smoother, even before they ever happen.
We hope you’ll join Payscale and BambooHR in this important discussion.
I imagine that if you are a female solo business owner you want to attract clients naturally and authentically with less effort and struggle. Through my private mentor coaching programme I will show you how to develop and activate a client attraction plan that will create a positive shift in you and your business. During our time together you will receive tools, tips and wisdom that will take you beyond traditional marketing approaches - getting you on the fast track to working with an abundance of perfect clients.
Professionalvas-academy.com presents the Free VA/Freelancing Coaching for all new and aspiring VAs and Freelancers and start building an earning home-based business.
The first year of opening a business can be overwhelming and business owners need to be prepared to endure on the unpredictable ride. In efforts to make that ride more gratifying, here is a closer look at 10 tips on how to thrive and survive the first year of business.
Beauty Business Expert - Legal Services, Business Development & MoreLiz McKeon
As a beauty business expert, coach, trainer and mentor, Liz has an extraordinary track record in transforming businesses and has helped 1,000’s of business owners to more than double their profits. It is not uncommon for salons to triple their profits in six months of working with Liz and implementing her strategies.
David Newman 2014 Canadian Association of Professional Speakers ConventionDavid Newman
For free resources, visit http://doitmarketing.com Marketing speaker and marketing coach David Newman shares "Smart Start" strategies, tactics, tools, templates and scripts to help both emerging and seasoned professional speakers get booked and stay booked.
David Newman Philadelphia Business Journal Supercharge Your Marketing for 2014David Newman
For free resources, visit http://doitmarketing.com
David Newman's sold out seminar for the Philadelphia Business Journal: "Supercharge Your Marketing for 2014" delivered on Feb. 26, 2014 at the Greater Philadelphia Chamber of Commerce.
Paving the Way: How to Retain and Motivate Your Best EmployeesBambooHR
More than 70 percent of employees who are at risk of leaving their jobs say they must leave their current organization in order to advance their careers. And skilled workers are leaving jobs faster than ever before in this highly competitive labor market.
Your best employees are always looking for the next big challenge. It’s up to you to show high-performing employees a path forward at your organization with L&D opportunities before they look elsewhere.
"I never have luck outsourcing" or "I never seem to hire the right people". These are words we often hear from small and solo entrepreneurs. What most don't realize is, successful outsourcing starts from within, often through these 5 methods.
How Hybrid Work Impacts the Employee ExperienceBambooHR
Join BambooHR and VerifiedFirst for a session on how the hybrid workforce model impacts the employee experience and how your organization can use this time to improve employee satisfaction.
Time Management for Organizations and Their PeopleShelly Myers
Time is more than money. It’s also education, progress, growth, and potential. While you can’t measure these benefits on a time card, they make all the difference in the success of your employees and your organization. Facilitating effective time management is one of HR’s most crucial duties.
Join Erin Boettge of BizLibrary and Cassie Whitlock of BambooHR as we explore time management, both how to teach sound principles to individual employees and how to remove distractions at the organizational level.
Tough Comp Conversations: A Guide For Doing Them RightShelly Myers
Comp can be tricky… after all, few things carry as much emotional weight as comp. And with the increased transparency in the market, combined with our collective propensity to rate ourselves against others, the frequency of these very difficult conversations are increasing. To top it all off, they’re mostly being had by managers who are not ready for them, which is frightening, because getting these conversations wrong can be incredibly costly.
In this webinar will deconstruct some of the psychology around comp. We’ll take an analytic look at comp’s role in the employee experience, and then we’ll get really tactical with guidance on very specific compensation conversations. We’ll also talk about the interplay between comp and culture, and provide insight into how you can pave the path for these conversations to go smoother, even before they ever happen.
We hope you’ll join Payscale and BambooHR in this important discussion.
I imagine that if you are a female solo business owner you want to attract clients naturally and authentically with less effort and struggle. Through my private mentor coaching programme I will show you how to develop and activate a client attraction plan that will create a positive shift in you and your business. During our time together you will receive tools, tips and wisdom that will take you beyond traditional marketing approaches - getting you on the fast track to working with an abundance of perfect clients.
Professionalvas-academy.com presents the Free VA/Freelancing Coaching for all new and aspiring VAs and Freelancers and start building an earning home-based business.
The first year of opening a business can be overwhelming and business owners need to be prepared to endure on the unpredictable ride. In efforts to make that ride more gratifying, here is a closer look at 10 tips on how to thrive and survive the first year of business.
Beauty Business Expert - Legal Services, Business Development & MoreLiz McKeon
As a beauty business expert, coach, trainer and mentor, Liz has an extraordinary track record in transforming businesses and has helped 1,000’s of business owners to more than double their profits. It is not uncommon for salons to triple their profits in six months of working with Liz and implementing her strategies.
David Newman 2014 Canadian Association of Professional Speakers ConventionDavid Newman
For free resources, visit http://doitmarketing.com Marketing speaker and marketing coach David Newman shares "Smart Start" strategies, tactics, tools, templates and scripts to help both emerging and seasoned professional speakers get booked and stay booked.
David Newman Philadelphia Business Journal Supercharge Your Marketing for 2014David Newman
For free resources, visit http://doitmarketing.com
David Newman's sold out seminar for the Philadelphia Business Journal: "Supercharge Your Marketing for 2014" delivered on Feb. 26, 2014 at the Greater Philadelphia Chamber of Commerce.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
Transforming Your Career in Customer SuccessAndrea Webb
This content was presented to a group of Customer Success Professionals at the Customer Success Toronto MeetUp in March 2019.
Description:
Whether you’re a new CSM or experienced in Customer Success, this session is focused on what you need to know to transform your career in CS and why taking a job in Customer Success will be the smartest move of your career! Join us to learn how to craft your own personal plan to success.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Build a Powerful Brand & Dominate on LinkedIn, WA 2018Nathanial Bibby
Join us for a lunch 'n' learn session and learn how to build a powerful brand for your business and dominate on LinkedIn.
Build and Powerful Brand
Differentiation and dominance through strong branding is key to ongoing success in today's business landscape.
In this Lunch 'n' Learn session your presenters will de-mystify business branding and show you how to build a powerful brand that will get your business noticed and effectively engage with your target market.
A strong brand creates trust and makes emotional connections with your audience. If your brand falls short of this, you need to take action and get back in the race, and we'll show you how.
Dominate on LinkedIn
Social media has fundamentally changed the way we do business. Tap into the world's largest social network of business professionals with over 570 million members. 1/4 members are key decision makers and 80% are using LinkedIn when making buying decisions.
Learn how to build a magnetic personal brand, grow your followers, stand-out from the crowd, generate leads and the insider hacks to getting engagement with your content.
This is a once in a lifetime opportunity to learn the insider secrets to unleashing the power of LinkedIn.
Look forward to seeing you there.
A light lunch will be provided prior to the presentation on both Branding and LinkedIn.
Lunch & Networking: 12 - 12.30
Presentations: 12:30 - 2
Venue: MG Room, Kailis Leederville, 101 Oxford Street, Leederville
Parking: There is plenty of metered parking in and around Kailis in Leederville.
Presenters:
Nathanial Bibby - Managing Director of Bibby Consulting Group
Nathanial is the founding LinkedIn trainer at the Australian Digital Marketing Institute (ADMi) and the Founder of Linkedinsider. A popular influencer on LinkedIn with 26K followers and each post reaching as many as 240K views.
Bibby Consulting Group impressive list of clients including Westpac, Channel 7, BT Financial Group, Western Union, Harvey Norman, Apple and even the Fremantle Dockers. Bibby's LinkedIn strategies on LinkedIn have generated over $400 million in sales for his clients over the past 5 years.
www.bibbyconsultinggroup.com.au
Becky Sangster - Director of Platinum Mix
With over 20 year's of industry expeience and working with well over 200+ businesses in Perth through her consulting business, Platinum Mix, Becky has accumulated a wealth of experience in branding and strategic marketing.
She is passionate about branding and sharing her branding wisdom with businesses so they can shine in their marketplace.
www,platinummix.com.au
Stop marketing the way you WANT to and start marketing the way your customers NEED you to!
The message you send is not nearly important as the message they need to hear.
How to be the Starbucks of personal brands by Dawn Nicole wide viewDawn Thompson, CSM
Step 1: Read this blog:https://www.linkedin.com/pulse/how-starbucks-personal-brands-from-invisible-dawn/
Step 2: Use this SlideShare to complete the exercise.
Note: This SlideShare is only intended for Working Professionals or Business Owners who wish to be wildly successful in their careers and want to accelerate their growth.
It is not however intended for the average, run of the mill, or the comfortably complacent.
Therefore, if you aren't interested in massive career advancement, this article is not for you.
Additionally, in this SlideShare, I will focus on two types of scenarios, those who live in constant fear of layoffs and stalled business growth or those who are working rigorously in their respective fields yet aren't receiving the results to match those efforts.
As a Personal Branding Expert for the Global Market Place, consisting of both the Corporate and Entrepreneurial sectors, it is my mission to revolutionize how professionals use the power of their Personal Brands to achieve accelerated success in their careers.
A panel discussion packed with practical insights on how to intelligently advance your career in digital marketing. Our speakers have a wide variety of experience helping others grow their careers, and if you’re curious about your next move or how to level up your current role, these are the people to ask.
We’ll begin the evening with a very brief overview of differing perspectives on career development, and focus the majority of the evening on Q&A, where we’ll leverage an anonymized survey to source questions so everyone feels comfortable opening up.
We hope you can join us!
Participants:
Erin Aberg, Talent Development Lead – Ovative/group
Diane Kulseth, Digital Insights Associate, St. Thomas
Katie Larson, Lead Marketing Recruiter, Celarity
Professional Coaching in a Job Search by Greg David of Gregory Laka and CompanyGreg David
The importance of using a job search coach to significantly reduce the time it takes to land a new job while reducing the number of costly mistakes navigating today's job market and job search process. By Greg David of Gregory Laka and Company.
The Small Business Guide to Customer Service with Social MediaShake Social Ltd
Using social media to improve your customers' experience is vital. Here's how to achieve social proof and demonstrate social care - and really stand out online.
Similar to Marketing and Sales Accelerator for Thought Leading Professionals (20)
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What is the TDS Return Filing Due Date for FY 2024-25.pdf
Marketing and Sales Accelerator for Thought Leading Professionals
1. e: david@doitmarketing.com | p: 610.716.5984
ADVANCED!
Marketing and Sales Accelerator
for Thought Leading Professionals
David Newman, CSP
2. e: david@doitmarketing.com | p: 610.716.5984
BIG idea...
• Professional Speaker is a SKILL SET
• ... NOT a job description
– I get up
– I talk
– I get paid
– I leave
• Thought-Leading Professionals include...
5. e: david@doitmarketing.com | p: 610.716.5984
Your notes will be about !
YOUR BUSINESS - not my slides...
• Define
• Organize
• Implement
• Track
=
=
=
=
Want to do it
Will do it
Do it! (V-N-D)
Did you do it?
6. e: david@doitmarketing.com | p: 610.716.5984
Your notes will be about !
YOUR BUSINESS - not my slides...
Ninja note taking:
1. “Easily Doable”
2. “Major Impact”
GSTFSG: Jim Jacobus, CSP
7. e: david@doitmarketing.com | p: 610.716.5984
Discussion Question 1:
• Get with your Pre-Planned Strategic Learning
Action Team Partners and answer...
If I had it to do all over
again, I would…
Define
8. e: david@doitmarketing.com | p: 610.716.5984
1. Decide Who YOU Are
Define
What I am
passionate
about
Who I am
passionate
about
What
THEY are
passionate
about
9. e: david@doitmarketing.com | p: 610.716.5984
2. Decide Who THEY Are
Define
X = Relevant, Valuable, High Potential Prospects
X = Urgent, Pervasive, Expensive PROBLEMS
Don’t get it = Messaging problem
Won’t value it =
Commodity
problem
Can’t scale it =
Target/scope
problem
11. e: david@doitmarketing.com | p: 610.716.5984
Organize
4. Repackage
Traditionally published book
Self-published book
Ebooks, booklets, special reports
Articles, audios, podcasts, etc.
13. e: david@doitmarketing.com | p: 610.716.5984
Organize
5. Repurpose
Chunk It Up & Down
Keynotes into…
Articles into…
Special Report into…
Videos into…
Book into…
Blogs into…
Podcasts into…
? ? ?
14. e: david@doitmarketing.com | p: 610.716.5984
6. Reposition
• Sales Success Secrets
• Overcoming the Stall: How to !
Get Your Prospect Off the Dime
• Becoming a More Effective CFO
• Seven CFO Negotiating !
Strategies for Vendor Contracts
• MAGIC WORD = “FOR”
Organize
15. e: david@doitmarketing.com | p: 610.716.5984
7. Refocus on Right Now
• Motivating
• Inspiring
• Touching
• Laughed
• Cried
• Spilled my soda
• Milk came out my
nose
• Results
• Outcomes
• Skills
• Tactics
• What to say
• How to say it
• What to do
• How to do it
• In a recession
• When no one's
hiring
• During tough
times
• In a crisis
Organize
16. e: david@doitmarketing.com | p: 610.716.5984
Discussion Question 2:
• Get with your Pre-Planned Strategic Learning
Action Team Partners and answer...
The #1 thing that has
worked consistently
Implement
17. e: david@doitmarketing.com | p: 610.716.5984
8. Change Your Approach
Implement
Stop thinking like a
marketer or advertiser.
Start thinking like a
publisher and socializer.
19. e: david@doitmarketing.com | p: 610.716.5984
10. Stop Selling: Filter and Sort
• Make THEM qualify for YOU – Power phrase
• Template: Build Your Happy Machine
– You need it when... [symptom, challenge, gap]
– You get... [Seminar, Program, Mentoring, YYY]
– So that... [Results, Outcomes, Impact + Emotion]
• Powerful headline question: IS THIS YOU?
Implement
20. e: david@doitmarketing.com | p: 610.716.5984
Is This You? Example
• “I love working with my clients. I just want to do a
better job of marketing and selling.”
• “I feel like I’m the best kept secret in my industry.
Clients love me but I’m invisible to new prospects.”
• “I have enough clients; why aren’t I making more
money?”
• “I’m tired of ‘marketing by accident’ and settling
for whatever business falls in my lap.”
21. e: david@doitmarketing.com | p: 610.716.5984
11. Sales “A-ha!” Moment
• Don’t let your fee be the first number that
comes up in conversation
• Context of value and Contrast of scale
– Average salary of employees x How many
– Average deal size
– Customer lifetime value
– 1-2-5-10% increase/decrease in key areas
– Opportunity cost: “Can you put a number on it?”
22. e: david@doitmarketing.com | p: 610.716.5984
“You’re gonna wanna buy this”
• “Your fee is too high”
• 3 Problems it’s NOT
• Ask about money:
– Where they are
– Where they want to go
• Use the Magic Statement
23. e: david@doitmarketing.com | p: 610.716.5984
12. Referral template
• I’m looking to meet ______
• Advice – Insights – Recommendations (AIR)*
• Tell ‘em what to say/send (Referral Blurb)
• Three-way meetings
• Give, give, give
Track
* Michael Goldberg, CSP
24. e: david@doitmarketing.com | p: 610.716.5984
1. I’d like to put my professional network on LinkedIn at your
disposal. After we connect, if there's someone to whom you'd
like a personal introduction, just let me know. Thanks in
advance.
2. I’m glad to be connected to you on LinkedIn and wanted to
reach out to you personally. My expertise is in _______. If a
brief conversation about your situation would be valuable, I’d be
glad to brainstorm with you. [Name] [Phone]
13. LinkedIn Template
Track
25. e: david@doitmarketing.com | p: 610.716.5984
14. Cold Call Email Template
Hi [NAME],
I'm not sure if you can help me, but I am hoping you
might point me in the right direction.
Would you happen to know who is responsible for
selecting speakers for your 2015 Conference coming up in
[MONTH]? I have a program titled, [TITLE] I am not sure
if a high-energy [TOPIC] program like this is a good fit
for your event (from what I saw on your website, I think
it might be), and I would like to connect with the right
person to find out. Any help you could provide would be
greatly appreciated.
Thank you in advance,
[YOUR NAME] Track
26. e: david@doitmarketing.com | p: 610.716.5984
15. Phone Call Template
Hi Susan, This is David Newman. I speak to groups of [WHO]
who want to [OUTCOME] and [RESULT]. I’m calling to see if a
program like this might be valuable for your [members].
Track
Hi Susan, This is Jane Buck. I speak to groups of bankers who
want to get more small business banking customers and boost
both deposits and lending. I’m calling to see if a program like
this might be valuable for your members.
Hi Susan, This is Betsy Ross. I speak to groups of cancer
patients who want to feel good and look great even during
treatment. I’m calling to see if a program like this might be
valuable for your patients and nurses.
27. e: david@doitmarketing.com | p: 610.716.5984
16. “Speaker” is a skill set!
NOT a job description!
1. You are in the ____________ industry
2. Your job title is __ __ __
3. Your focus is __ __ __
4. Your guiding principle is...
Do WORK you love WITH those you love !
and FOR those you love
Track
28. e: david@doitmarketing.com | p: 610.716.5984
17. Be coachable, ASK and LISTEN
• Let buyers help you connect your expertise to
their audience’s needs
• NOW more than ever your buyers will TELL
you how to ADD VALUE... so LISTEN!
• Track 5 C’s: Conversations, Connections,
Content, Conversions, Cash
Track
29. e: david@doitmarketing.com | p: 610.716.5984
Get serious, Get help, !
or Get out
Izzes
Gonna be
Newbie
Wannabe
Is always getting better
Never gonna be
32. e: david@doitmarketing.com | p: 610.716.5984
Make Sure This Sticks!
• YOUR Biz Card = $47 product for FREE
• Write on back: FREE20 and/or REFER
• Visit www.doitmarketing.com for more
!