The document discusses six design principles - balance, emphasis, rhythm, scale and proportion, simplicity, and unity - as exhibited on various websites. It provides examples of how the Apple, Jing, Pittstate, Maccosmetics, Google, Pearsonified, and Apple websites respectively demonstrate balance, emphasis, rhythm, scale and proportion, simplicity, unity, and variety through their use of colors, spacing, sizing of elements, and organization of content.

1. Design Principles in Web Design
By: Juana Gonzalez, Emma Huskey, and Nolan Terrill

2. Balance
The Apple website displays balance because it is centered on the page
and there is not to much information so your eyes do not realize the
difference from one half of the screen to the other making it symmetrical.

3. Emphasis
The Jing website displays emphasis due to its good use of
contrast in color and most of the text is isolated to its own part
of the page allowing the user to easily view the information

4. Rhythm
The Pittstate website displays rhythm with its use of the red color for the
top of the page and implementing red throughout for major headings
which allows the users eyes to be drawn to important information.

5. Scale and Proportion
The Maccosmetics website displays scale and proportion
with its homepage images being viewed at a lifelike size
which is very appealing to cosmetic purchasers.

6. Simplicity
The Google website displays simplicity through its use of primary colors and
making the page have a large amount of whitespace giving the users eyes a
break from having to search in order to find information..

7. Unity
The Pearsonified website displays unity through the pages
alignment in the center and main tabs being easily found at the top
of the page due to being similar and in good proximity.

8. Variety
The Apple website displays variety by having so
many elements organized in such and interesting
way by color scheme and page organization.