This document provides a design portfolio critique by Robin Lynch-Woodley. It consists of over 30 examples of designs categorized by design principles like color, style, emphasis etc. Each example is rated as "Good" or "Bad" and accompanied by a 1-3 sentence justification for the rating. The critiques provide concise yet insightful feedback on effective and ineffective uses of design principles for each example.

1. Design Portfolio
Robin Lynch-Woodley
March 09, 2015

2. Effort/Reward
Good
This is easily
recognized
As Coke but also
Is very creative.

3. Effort/Reward
Good
This is a very
Simple and clear
Design. It would
Be great for a
Coffee shop.

4. Effort/Reward
Bad

5. Effort/Reward
Bad
This design is hard
To read and isn’t clear.

6. Theme
Good

7. Theme
Good
This design is
The perfect use
Of a font. It
Says ghosts without
Even trying.

8. Theme
Bad
This design is confusing because it says
Dental, but there is a waiter dressed very
Formally with a tooth on the tray. It doesn’t
Tell you anything about the company and
Would not make me want to call them for my
Dentistry needs.

9. Theme
Bad
There is so
Much wrong
With this design.
The colors are horrible
And it isn’t clear what
You are supposed to
Get from looking at the
Poster.

10. Picture Words
Good
I love how the
Words mimic what
They represent.
For example, the
Mustard is yellow.

11. Picture Words
Good
I love this camera.
It is everything I love
About photography
In words.

12. Picture Words
Bad
This picture for the “o” in rolling is horrible. It is a terrible
Graphic and it isn’t clear at all.

13. Picture Words
Bad
I like the idea
Of using a fabric
Floral design for
The word floral, but
It is hard to read.
Could have been better
With a darker outline.

14. Audience
Good
This is a great tag line for health conscious people.
There has been so much talk lately about GMO’s
And there is a movement to not eat foods that have been
Modified.

15. Audience
Good
This is a great ad to target
People who want to protect
The environment by using clean
Energy options.

16. Audience
Bad
This is a terrible logo
Because a watermelon
And IT doesn’t go together at all.

17. Audience
Bad
This flyer is very
Confusing. The red
Heart is in contrast
To the evil kitty face
And the masked man
With a glove seems a
Bit extreme.

18. Visual Context
Good
This is a great design. I love the
Hand reaching down and the four
Little hands reaching up.

19. Visual Context
Good
I love this design.
The face to the left is
Pleasant and the one
To the right is angry.
This makes me want to
Pick up this book to learn
More.

20. Visual Context
Bad
This is too busy and
Isn’t clear what I am supposed
To get from it. The cat face is
Pleasant but the circles make
it too busy and cluttered.

21. Visual Context
Bad

22. Embellishment
Good
This is great
Because it is easy
To read and is very clear.
It would also be good for
Someone who wasn’t familiar
With the different types of
Coffees.

23. Embellishment
Good
I like the clouds and sky behind the quote. It just adds to the overall
Feel of the design.
The fancy instruments makes it look and feel fancier than normal.

24. Embellishment
Bad
It might just be me, but the word doesn’t go with the fancy
Writing and embellishment.

25. Embellishment
Bad

26. Proximity
Good
This is well balanced
And the everything
Is in good proximity.

27. Proximity
Good
There are clear columns of information.
It is easy to navigate and locate the information.

28. Proximity
Bad
This is just too busy and
Isn’t aligned correctly.
This poster is a good start
But could be great with
A few tweaks.

29. Proximity
Bad

30. Alignment
Good
This is the perfect silhouette for
A jazz festival poster.

31. Alignment
Good

32. Alignment
Bad
This paper has alignments that
Are all over the place. It would
Be much better with consistent
Alignment.

33. Alignment
Bad
I found this and had to include it.
Not having everything line up is
The definition of bad alignment.

34. Repetition
Good

35. Repetition
Good
The use of the bananas with the gorilla is a very nice touch.

36. Repetition
Bad
This repetition is not
Working well. The idea
Of this pattern is good in
Theory but it doesn’t work.

37. Repetition
Bad
The use of repeating colors in this design is too
busy and doesn’t work.

38. Contrast
Good
The use of black and green
Is really great. I like how it
Is split half and half.

39. Contrast
Good
The use of black and grey in this ad is a nice contrast.
It is easy to look at and looks very professional.

40. Contrast
Bad
The use of the gold and yellow tones with purple
Do not contrast well.

41. Contrast
Bad
There isn’t much contrast
Between the background
And the font. I think the
Design has to potential to
Be amazing with a little work.

42. Emphasis
Good
The emphasis is on the shapes in the ad. It is good
Because they want you to be able to look at it and
Be able to dream up what you want.

43. Emphasis
Good
There is a good balance
Between the top and bottom.
There is a lot going on in this
Design.

44. Emphasis
Bad
The emphasis is on the fist
coming out from the top of a
Shirt. It is very odd and
doesn’t have a clear message.

45. Emphasis
Bad
This is a logo gone very wrong.
Even though it is supposed to be
A dentist office, it turned out to be a
Suggestive and somewhat sexual logo.

46. Color
Good

47. Color
Good
The use of color in this design
Is fantastic. The brown in the
Middle is very coffee like. The
White is cup like and looks good
With the background.

48. Color
Bad
This is hard to look at and hurts my eyes. Using both colors
That are bright isn’t good practice. If the font was white instead
Of blue, it would be much easier to read.

49. Color
Bad
There is so much wrong with this design, but the colors do
Nothing to add to the overall design. It isn’t good colors for
A sports bar and it lacks professionalism.

50. Style
Good
This is a great example
Of style. It is well put
Together and flows
nicely. The touch of
Color is subtle and
really helps with the
Overall design.

51. Style
Good
These cups are a good
Example of style. They
Are aligned and easy to
Understand. There is
Color but not too much.

52. Style
Bad
This is an example of style gone wrong. The use of the
An illustration for a letter is a failure.

53. Style
Bad
This is just horrible style.
The colors are awful and
The green guy is ridiculous.

54. Type
Good
This is a good example of type. The fonts are easy to
Read and are really clear. The blue and white really
Stand out on the dark grey.

55. Type
Good
I love this ad for Starbucks
The words mimic the cup
With words from the menu
It is very creative

56. Type
Bad Font matters

57. Type
Bad
There are too many words and the font is too small.